General Marketing & Sales : Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

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General Marketing & Sales : Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Price: $24.95 USD

Statistisch gesehen besitzt jeder Deutsche bereits heute mehr als ein Handy, Tendenz steigend. Dank wachsender bertragungsraten und neuer Technologien wird die Nutzung mobiler Datendienste ber mobile Endgerte immer komfortabler, schneller und kostengnstiger. Die Vision, immer und berall online zu sein, ist fr viele Nutzer deshalb schon heute Realitt. Die digitale Welt ist allgegenwrtig. Trotzdem existieren die reale und die virtuelle Welt oft parallel. Medienbrche verhindern eine nahtlose Integration von mobilen Endgerten in bereits erprobte Ablufe. Mobile Tagging dient in diesem Zusammenhang als innovative Zugangstechnologie, die eine schnelle und einfache Konnektivitt zu mobilen Diensten durch das Scannen eines Barcodes mit der Kamera eines mobilen Endgertes ermglicht. Kernaufgabe ist die Verknpfung von realen Gegenstnden mit digitalen Informationen durch das berwinden von Medienbrchen und das Schaffen von Medienkonvergenz. Durch die voranschreitende Verknpfung der Medien wird der Nutzer zudem in ein ganzheitliches intelligentes System integriert, bei dem situations- und kontextspezifische Angebote im Vordergrund stehen. In diesem Zusammenhang finden deshalb die Begriffe Physical World Connection und Internet der Dinge hufig Anwendung. Neben einer grundlegenden Einordnung dieser Begrifflichkeiten werden in diesem Buch vor allem die technischen Aspekte des Mobile Tagging, wie Barcode-Symbologien, Barcode-Syntax und Datenformate untersucht. Da die Potenziale der Technologie fr die Informations-, Kommunikations- und Transaktionsmglichkeiten des Mobile Business bislang weitestgehend unerforscht sind, stellt eine Analyse der Einsatzgebiete und Potenziale einen weiteren Schwerpunkt dar. Hierbei werden sowohl die Potenziale im Mobile Marketing und Extended Packaging, als auch im Verlagswesen und Mobile Couponing untersucht. Aus Anwendersicht werden anhand einer Mobile-Tagging-Checkliste konkrete Handlungsempfehlungen fr Unternehmen gegeben, die den Einsatz der Technologie in Erwgung ziehen.

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Price: $51.98 USD

Gain the knowledge and tools to deliver compelling mobile phone applications. Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure. Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques. Designing the Mobile User Experience: Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions. Gives product development professionals the tools necessary to understand development in the mobile environment. Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field. Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones. Provides user interface design patterns, design resources, and user research methods for mobile user interface design. Illustrates concepts with example photographs, explanatory tables and charts, and an example application. Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic.

Price: $80.00 USD

Broadband Wireless Mobile (3G and 4G) will be the next key developments in wireless communications. Immense interest has been fuelled by large demand for high frequency utilisation as well as a large number of users requiring simultaneous multidimensional high data rate access for the applications of wireless mobile internet and e-commerce. Broadband wireless mobile extends the corporate LAN to common areas such as meeting rooms and enables in-building public wireless hotspots such as airport lounges to provide wireless portable computer connectivity. People will be able to access information as if they were at their desk and will be able to communicate reliably and access securely the information most important to them, such as email, corporate data and the Internet. The 3G/4G systems will use a new network architecture (eg All-IP NET) to deliver broadband services in a more generic configuration to mobile customers and supports multidimensional services and emerging interactive multimedia communications. The world of telecommunications will continue to migrate toward wireless technologies and will ultimately provide users with mobile access to all types of media and information in a variety of forms including media phones and portable computers. * Provides coverage of 4G mobile - the newest development by ITU (International telecommunication Union) * Covers range of emerging wireless applications including WAP and iMode * Provides a world perspective on the topic as the authors are from USA, Europe and Japan An essential reference for engineers and researchers in the field of wireless communications systems (and electrical engineering), network planners and operators, as well as a valuable reference for students and management, marketing, sales or investor personnel in the area of wireless communications.

Price: $205.00 USD