Win new customers—and keep them coming back. Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.: Connect with your target market; Unlock hidden streams of profit and increase sales; Develop and deliver a compelling story for your brand; Effectively and profitably manage customer relationships; Determine how much media weight is enough and how to avoid spending too much; Attract customers to your Web site

Price: $18.95 USD

Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook exercises. This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business. From developing or refining the company's mission, goals and strategies to implementing tactics and creating budgets, this book provides the information and framework needed to develop a sound marketing plan that will help your business grow.

Price: $19.95 USD

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Price: $21.21 USD

Low- and no-cost tools that win customer loyalty. Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to: Develop targeted customer profiles using affordable market research techniques; Get inside the heads of customers and learn what makes them tick; Navigate your marketplace and turn obstacles into opportunities; Establish winning partnerships that support your company's growth; Sell your brand to the world using brochures, Web sites, direct mail, and advertising. “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

Price: $27.95 USD

The first system to solve the age-old problem of measuring marketing ROI Two top partners at consulting giant Booz & Company reveal the results of the firm’s proprietary research aimed at maximizing return on marketing investment. These “4 pillars” are the true holy grail of marketing, presented with clear instructional information combined with detailed calculators for implementing them.

Price: $34.95 USD

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Price: $34.95 USD

Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts. Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products Reveals how word of mouth disperses online Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses Explains how to design online word of mouth campaigns Includes measurement tools to gauge the impact word of mouth campaigns Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.

Price: $39.95 USD

General Marketing & Sales : Thinking Out of the Box: How to Market Your Company Into the Future

Price: $49.95 USD

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides you with a cumulative learning experience, showing how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. You'll discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. You'll learn about the rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, you'll be introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities.

Price: $74.49 USD

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your company's market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps you become attuned to customer demand and present a service portfolio with a high potential for success.

Price: $85.00 USD