Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." —Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." —John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." —Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." —Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." —Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show

Price: $9.99 USD

Insightful and easy-to-read summaries of fifteen great books. There are dozens of leadership and career books published every year, each promising a different path to success. How are readers expected to get the information they need without reading every one of them? Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month Soundview editors select and summarize the best books so that readers can get a better idea of what's out there and which books will give them an edge. Soundview follows up its previous books ( The Marketing Gurus, The Management Gurus , and The Sales Gurus ) with this collection of fifteen synopses of definitive books from authors who know the challenges of having a great career. They include Daniel Pink, Seth Godin, Stephen R. Covey, and Marchall Goldsmith. Two of the summaries have never been published. Each book is represented by main points, key examples, best quotes, and more.

Price: $12.99 USD

Gather aroundit's story time! This comprehensive guide introduces aspiring storytellers to the ins and outs of writing fiction and nonfiction for young adults. Information includes an overview of writing, from dialogue and point of view to plot, setting, and character construction; choosing an agent and publisher; marketing the finished work, and more. * Written by an experienced author who has written, edited, and published books for young adults * Features writing exercises, anecdotes, and insider information

Price: $13.99 USD

New in our Market Books line of bestselling reference guides for writers and creative professionals comes the Screenwriter's & Playwright's Market . This guide is the one-stop resource for playwrights and screenwriters providing both craft and marketing information. With everything from market listings to tips for formatting manuscripts to informative articles from industry professionals, this new market guide has everything you need to make it as a writer in showbiz.

Price: $14.99 USD

Insightful summaries of fifteen outstanding management books Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the most relevant and influential business books published each year. The company has won acclaim as the definitive selection service for business book readers. Following its successful first collection, The Marketing Gurus , Soundview has now compiled The Management Gurus , which includes summaries of fifteen management classics. One of them is a previously unpublished summary: Jack Welch and the 4 E's of Leadership . Other featured books include: * Winning with People by John Maxwell * Judgment by Noel Tichy and Warren Bennis * Managing Crises Before They Happen by Ian I. Mitroff These summaries distill thousands of pages about leadership, strategy, crisis management, organizational behavior, and moreperfect for busy executives and students.

Price: $18.99 USD

Nathan J. Muller is an independent consultant specializing in telecommunications technology marketing, research, and education. A resident of Sterling, VA, he serves on the Editorial Board of the International Journal of Network Management, the Advisory Board of the American Alliance of Service Providers, and the Advisory Panel of Faulkner Information Services. Among the 21 books he has authored are The Desktop Encyclopedia of Telecommunications and Network Manager’s Handbook.

Price: $29.95 USD

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. – Larry Weber , Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. – Jeremiah Owyang , Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both “dollars” and “sense” for social marketers to live by. Fundamentals, strategies and tactics …this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. – John Lovett , Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. – Professor JC Larreche , InSEAD, Author of The Momentum Effect  

Price: $29.95 USD

In Relentless Progress, Zipes looks at the surprising ways that stories have influenced people within contemporary culture and vice versa. Among the many topics explored here are the dumbing down of books for children, the marketing of childhood, the changing shape of feminist fairy tales, and why American and British children aren’t exposed to more non-western fairy tales.

Price: $34.95 USD

Swiping a grocery store's loyal-customer card has become second nature to shoppers these days.  Scoring Points , one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, two key members of the project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.

Price: $35.00 USD

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Price: $138.00 USD