The very first truth you need to know about the stock market is that there are no truths in the stock market, other than: if you sell at a higher price than you bought, you will have a very good chance of making a profit. Regardless of what all the experts, books and articles say about any aspect of the investment world, the truth is that it is all just opinions, interpretations of events and theories that try to approximate the reality that is the stock market. This, of course, applies to this book as well. This book is a guided tour through beginner and intermediate concepts, opinions, interpretations and theories about the stock market. Hopefully, it will give you the background information you need to form your own opinions, interpretations and theories about how it works. The first myth that needs to be dispelled is the financial holy grail. The myth about a system, strategy or plan that is nearly infallible and gives a foolproof chance of making it in the stock market. Having been involved with the stock market for a number of years, and having worked with many of the top traders, I can say with confidence that there is no such thing as the financial holy grail. There are, though, consistent methodologies that can greatly improve the possibilities of profiting in the stock market in the short, intermediate and long term. All investments, in the stock market or otherwise, have risks, rewards and a possibility of success. You can think of these as three arrows that can't all point in your favour at the same time. At best, two of the three will be in your favour. For example, the lottery offers exceptional returns and very low risk. You are usually investing (risking) 1 dollar or pound and have the potential to win hundreds, thousands or even millions in return. Even though you have great risk/reward ratio your possibility of success is nearly zero. When trading futures, also called commodities, there are good possibilities you will be successful, and the potential rewards are very impressive thanks to the leverage available in the futures market and the volatility of most commodities, but you also have great risk of loosing all of your investments very quickly if you make mistakes. Savings accounts and other banking, interest-based saving vehicles like certificate of deposit, money market accounts etc. have virtually no risk and very high probability of success. But they fall short in the rewards category, having a fixed (and low) return potential. Finally, stocks offer a somewhat balanced risk/reward/possibility of success ratio. Prepared and conscientious investors have very good possibilities of success with very acceptable risk and reward levels. This is one of the main reasons why many have flocked to invest in the stock market.

Price: $5.99 USD

The authors examine the challenges facing Africa's youth in their transition from school to working life, and propose a strategy for meeting these challenges. Topics covered include the effect of education on employment and income, broadening employment opportunities, and enhancing youth capabilities. Labor is the most abundant asset of poor households in Africa. Developing this asset is therefore essential to helping households move out of poverty. Strengthening the work force can also improve the investment climate, increase economic growth, and prevent instability and violence, particularly in postconflict situations, where large numbers of unemployed youth threaten security.

Price: $9.99 USD

Real Estate Millions in Any Market will teach you the most innovative techniques you can use-in any market condition or geographic area-to create a fortune buying or selling real estate with little or no money down. Real Estate Millions in Any Market will show you how to: * Find bargain properties in any market * Develop instant equity with no cash out of pocket * Create instant cash flow with no-down purchases * Uncover the fallacies of low-down investments It will also give you the tools you need to succeed, including: * 12 fail-safe techniques for successful negotiating * 10 creative low- and no-down buying techniques * The letters and dialogues of no-down strategy buying * How to structure your own Success Strategy This book specifically identifies and explains the revolutionary resources that are available to assist buyers and sellers in obtaining substantial profits, while debunking many of the myths and schemes that have given low-down investing a questionable reputation. Filled with practical advice and proven techniques, Real Estate Millions in Any Market is critical reading for anyone interested in getting into real estate investing.

Price: $12.99 USD

Larry Swedroe, the author of The Only Guide to a Winning Investment Strategy You'll Ever Need , has collaborated with Joe H. Hempen to create an up-to-date book on how to invest in today's bond market that covers a range of issues pertinent to any bond investor today including: bond-speak, the risks of fixed income investing, mortgage-backed securities, and municipal bonds.  The Only Guide to a Winning Bond Strategy You'll Ever Need is a no-nonsense handbook with all the information necessary to design and construct your fixed income portfolio. In this day and age of shaky stocks and economic unpredictability, The Only Guide to a Winning Bond Strategy You'll Ever Need is a crucial tool for any investor looking to safeguard their money.

Price: $12.99 USD

Praise for Predicting Market Success. " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.". —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation. "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions.". —Seth M. Siegel, Cochairman, The Beanstalk Group. "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick.". —Lenore Skenazy, syndicated columnist. "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability.". —Erich Joachimsthaler, Chairman, Vivaldi Partners. "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to.". —John Gaffney, Executive Editor, Peppers & Rogers Group

Price: $29.95 USD

Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as 'Blue Oceans'. This blue ocean strategy challenges companies to break out of their current market space. But is this kind of innovation really new and usable for general management consulting? The term 'value innovation' is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches? The study will find answers to the questions mentioned above.

Price: $38.13 USD

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: ?escalating customer demands driving the imperative for superior value ?totally integrated marketing to deliver customer value ?the profound impact of electronic business on customer relationships ?managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset

Price: $60.95 USD

Geoff Cutmore offers a fresh approach to the age-old battle of profitable investing in uncertain times. With most experts now predicting volatile stock market conditions in the years ahead, many old, tried-and-true investment strategies no longer work. Cutmore reveals how some well-known investors continue to make money in these difficult economic times. "Through the biggest equity bubble and bear market in a generation Geoff Cutmore has been a pivotal commentator on these unfolding events in his role as main anchorman for CNBC Europe’s award winning business breakfast programme Squawk Box. In this book Geoff provides a fascinating insight into some of the leading characters in the investment industry and how their alternative investment styles have worked during the biggest bear market in a generation. It is essential reading for all those people who have an interest in investment and can help investors understand some of the different investment approaches which have evolved during this tumultuous period." Nigel Bolton, Head of European Equities, Scottish Widows Investment Partnership "Is the bear market in stocks over or are we in for many more tough years, and what does that mean for our hard-earned pension portfolios? By talking to some of the great original thinkers in investing, Geoff skillfully draws out some fascinating answers. An absolute pleasure to read!" Bob McKee, Chief Economist, Independent Strategy, London-based global investment consult

Price: $70.00 USD

The ideology of human rights protection has gained considerable momentum and appears to be an effective lever for bringing about legal change. This book analyzes this strategy in economic and commercial policy and considers the transportation of the 'public law' discourse of basic human rights protection into the 'commercial law' context of economic policy, business activity and corporate behaviour.

Price: $114.95 USD

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Price: $119.00 USD