With over 400,000 sellers on Etsy, how can you make YOUR shop stand out and increase your sales? This is a key question for many crafters and artists who are selling online these days. Now here are all the answers and much more from author and Etsy seller Derrick Sutton. Based on his self-published guide, and drawn from his practical experience, you will learn how to boost your Etsy sales, attract more customers, and expand your online presence. Derrick shares his proven online sales and marketing knowledge in an easily accessible format, complete with simple actions steps at the end of each chapter. Learn how to completely optimize your Etsy shop, website, or blog, and much more. Some of the topics covered include: -How to design a catchy Etsy banner -How to gain an instant analysis of your shop and where you need to focus your efforts -A crash course on photographing your items and key mistakes to avoid class -Fail-safe copywriting secrets -How to take advantage of Etsy’s forums, Treasury, and more -The effective way to use Facebook and Twitter, and why so many people get it wrong How to Sell Your Crafts Online offers crafters and artists practical internet marketing techniques from an experienced Etsy seller that will pave the way for a profitable online business! Praise for Derrick Sutton’s e-Guide Crafting Success : “This is really a great guide through the mind-boggling thicket of internet selling. It’s so easy to follow and straight forward…” --- Etsy seller jenniferwhitmer “I definitely saw a difference in my sales after doing many of the things suggested.” --- Etsy seller mishmishmarket “A true wealth of useful information.” --- Etsy seller helixelemental “[The steps are] easily presented, so making changes to your shop can be done instantly as you are reading.” -- Licky Drake, HappyGoLicky Custom Silver Jewelry “A tremendous amount of information. I learned more from [this book] than from anything I have purchased in five years.” --- Etsy seller HandpaintedGifts

Price: $9.99 USD

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting. ''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager

Price: $14.00 USD

Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They ’ re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent ’ s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs — even before they ’ ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it ’ s not unusual for them to be the driving force behind their parents ’ and relatives ’ investment decisions. Now teens have another leg up — a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs — along with successful marketing vehicles, such as Stein Roe ’ s Young Investors Fund — have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.

Price: $16.95 USD

The Watson and Hill dictionary in its 8 th edition presents a fresh and comprehensive overview serving all aspect of the study of media and communication. It provides a detailed compendium of the different facets of personal, group, mass media and Internet communication and continues to be a vital source of information for all those interested in how communication affects our lives. The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. New entries in this edition explore the profound shifts that have taken place in the world of communication in recent years. The impact of the new online leviathans such as Amazon, Facebook, Google, Twitter and YouTube is measured against the traditional dominance, globally, of the mass media. Other themes include the interesting changes affecting public service broadcasting, the role of advertising and PR, the nature and extent of regulation, the impact of globalisation and the consumerisation of knowledge and culture. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.

Price: $25.99 USD

Even More Markets - More Opportunities to Get Published The 2012 Writer's Market is the preeminent authority for writers to discover all of the valuable information necessary to improve their work, get published and get paid for their work. In this edition, more emphasis is placed on editorial matter than ever before, without a reduction in the number of listings. This book has an increased focus on articles to help you make a living as a writer, including topics such as tackling content factories to negotiating contracts and from managing time and organization to make the most of the money writers earn). The 2012 Writer's Market also includes: Interactive Edition with checklists, worksheets, timetables and other elements to help writers stay motivated and focused on success; Access to an exclusive webinar devoted to helping writers craft highly skilled query letters and synopses that will facilitate their getting noticed by an editor or agent. Take charge of your writing career with online tools that allow you to organize your favorite marketing listings and keep track of your submissions. All of these tools and more are available on the easy-to-use WritersMarket.com website, which you can access from anywhere with internet access!

Price: $29.99 USD

An easy-to-understand primer on the exciting world of import/export With significant changes in technology, expanding economies, and international trade agreements, the global marketplace continues to grow and change rapidly. The United States imports approximately $1.2 trillion and exports $772 billion in goods per year. Import/Export Kit For Dummies provides entrepreneurs and small- to mid-sized businesses with the critical, entry-point information they need to begin exporting their products around the world and importing goods to sell in the U.S. The bonus CD includes: a printable dictionary of international business and internet terms to help students and business people understand the international marketplace; sample distributor and agent agreement outlines; guidelines and checklists for developing a successful business and marketing plan; and the most up-to-date templates for pricing models, licensing, and shipping. New edition features an increased focus on global trade Details America's top ten trading partners and how to conduct business abroad Covers the most up-to-date trade regulations A bonus CD-ROM is filled with forms and tools to help make starting an import/export business easier and more efficient If you're an entrepreneur or small- to mid-sized business owner, Import/Export Kit For Dummies provides you with everything you need to know to ensure your business' growth and success.

Price: $34.99 USD

Critical Corporate Communications :A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Price: $55.00 USD

It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show. Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings , spoilers for Lost , the opening credits of The Simpsons , Star Wars actions figures, press reviews for Friday Night Lights , the framing of Batman Begins , the videogame of The Thing , and the trailers for The Sweet Hereafter . Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

Price: $70.00 USD

Much literature is available discussing the concept of globalization, but now it is time for some practical advice on what it actually means for an organization. Globalization: The internal dynamic and Globalzation: The External Pressures can be read independently or as a complement to the other. The aim of both books is to present an all-round dissection and a one-stop source of latest thinking on the topic of globalization. The focus is both on issues that arise within the internal workings of an organization and on the pressures that come to bear from outside. Globalization - The External Pressures brings together a picture of how organizations are responding on a macro scale in terms of their interfaces with an increasingly global environment. Topics covered in the book include: * The global economy (world trade flows, foreign and direct investment etc.) * The global labour market * The global information market (how globalization has been fuelled by the internet revolution) * The role of a corporate parent in a multinational business * The management of global partnerships and alliances * The pull towards globalization from the market and customers (including the problems of marketing products and services globally) * The centrifugal forces of global and local tension

Price: $75.00 USD

The all-inclusive reference to starting and operating a landscape architecture firm The Professional Practice of Landscape Architecture, Second Edition is completely revised to keep up with the latest developments driving the day-to-day operation of a successful private-practice landscape architecture office. Whether helping a landscape architecture student identify a career track, providing direction on starting a new office, guiding an owner seeking to jumpstart a stagnant or fledgling business, or assisting a landscape architect-in-training study for the national Landscape Architecture Registration Exam (LARE), this single-source blueprint is the key to prospering in this dynamic field. This new edition features: Indispensible information for practicing landscape architects, including professional ethics, finances, office administration, marketing and promotion, and project management An updated look at government regulatory laws, federal tax administration, sustainable design, and LEED certification Strategies for using the Internet, computer software, and technology to market and manage a firm Examples of professional contract templates Case study profiles of landscape architecture firms Requirements for professional registration and criteria for taking the national exam This comprehensive and practical reference combines real-world experience with the highest professional standards to instruct the reader on business concepts. Expertly organized and easy to follow, The Professional Practice of Landscape Architecture, Second Edition continues to be the one source that landscape architects need to direct all facets of their practice.

Price: $85.00 USD