Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.

Price: $9.99 USD

For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicitytotally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: * Effective networking * Defining a target readership * Creating pitches for talk shows * Getting media coverage * Utilizing the Internet and other outlets * Preparing for interviews and tours * Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: Read this book!( Ellen Levine, editorial director, Hearst Magazines)

Price: $14.99 USD

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again. In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.:; A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business; Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks; A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway; How to explode your business with social media sites like Twitter and Facebook. For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Price: $19.95 USD

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Price: $19.99 USD

As Seen On TV!. Tap into the power of direct response marketing. How many times has this happened to you?. You're an entrepreneur with a million-dollar idea-but you don't know how to develop it. Or you're an inventor with an ingenious new product-but you don't know how to market it. Or maybe you're a small business owner with big dreams-but you don't know how to begin. Relax…. Everything you need to know is right here!. Operators Are Standing By! is your personal all-in-one guide to “Direct Response” marketing-the low-cost, high-profit method of selling your product directly to the consumer. Now for the first time, Michael Planit-marketing expert behind the Boogie Bass, Grip Wrench, Smart Tape, and many more “as seen on TV” products-will guide you step-by-step through the entire process. You'll learn how to: DEVELOP YOUR IDEA and create a product that really sells; GRAB YOUR CONSUMER through TV infomercials, home shopping networks, radio ads, direct mail, catalogues, or the Internet; INCREASE YOUR PROFITS through mastery of the upsell to maximize your revenues

Price: $21.95 USD

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Price: $24.00 USD

With the popularity of YouTube, Facebook, Vimeo, MySpaceTV, and other video services, musicians are using the video format more than ever. In fact, making a video and getting it seen is a vitally important part of marketing your music or band. This book will help you learn how to produce a high-quality, high-production value, low-budget music video and let the world know about it through the Internet. First, the book offers suggestions for choosing and recording a song appropriate for video. Then you'll learn the basics of filming the video, post-production editing, music synchronization, and video formats optimized for online video. Finally, you’ll learn to upload the video to popular online music and social networking sites and how to drive traffic to your new video masterpiece. Throughout the book, you will familiarize yourself with more than just the techniques involved – you will gain knowledge of the strategy behind those techniques. You will not only become a better-prepared creative director of your project, but a savvier marketer – one who knows old-school PR tactics as well as the latest, cutting-edge new school techniques for presenting yourself in the best possible light. This is more than a book about how to make a music video – it’s a guide to marketing your music in the 21st century.

Price: $29.99 USD

Praise for The Online Advertising Playbook. "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing.". —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks. " The Online Advertising Playbook 's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives, from lead generation and customer acquisition to driving trial and loyalty.". —Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company. "To grow interactive marketing from here we need to institutionalize our wisdom and experience about what works. This book explains, in a disciplined way, what marketers have learned from a decade of massive change.". —Ted McConnell, Interactive Innovation Director, Procter & Gamble. " The Online Advertising Playbook is a milestone in the maturation of interactive advertising, but also an invaluable go-to guide for managers trying to make smart decisions with their advertising budgets.". —Van Riley, Vice President of Research, AOL. "The best marketing communication is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook , I am far better informed on how to optimize the online channel in our advertising and promotional programs. It's a perfect blend of case studies and research-backed learning.". —Rod DeVar, Manager, Advertising and Promotion, United States Postal Service. "Savvy marketers should take advantage of The Online Advertising Playbook 's findings and principles to get real results.". —Chris Theodoros, Director of Industry Relations, Google. "A work of wisdom and rigor in the digital space that is as relevant for the newbie as it is for the digerati.". —Mike Donahue, Executive Vice President, American Association of Advertising Agencies. "This is a must-read for any marketing executive involved in online advertising. It's high time that a book looks at online advertising in the context of an integrative promotional strategy, one meant to set objectives, establish creative strategies, and measure results. The book nicely ties the various components of online advertising to relevant case studies, and the emphasis on measurement and results is refreshing. Not only is it relevant for marketing executives, it would also be a good basic text for any Internet advertising course and a good adjunct to any Internet marketing course.". —Henry Assael, Professor of Marketing, Stern School of Business, New York University

Price: $34.95 USD

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

Price: $52.00 USD

Packed with innovative resources you can use now and throughout your career, best-selling YOUR CAREER: HOW TO MAKE IT HAPPEN, 8e helps you move from "job seeker" to "job finder" with its comprehensive step-by-step guide to finding and keeping a job. Both empowering and encouraging, the book effectively breaks the daunting prospect of marketing yourself to prospective employers into a manageable process. Each chapter provides practical tips you can apply to your unique situation and goals. Clear instruction guides you through self-assessment, employer research, self-marketing, writing a market-driven resume, and interviewing. Practical assignments and a technology-driven focus connect you directly with the business community, employers, and the Internet. YOUR CAREER helps you build a strong foundation for current and future job searches--and become a strong candidate for jobs in a career field for which you are well suited and will enjoy. It equips you with the tools you need to gain a competitive advantage in the workplace, reach your career potential, and stand out in a crowd.

Price: $74.49 USD