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Results 91 - 100 of about 104 for free marketing book
| Curly Like Me The simple secrets to growing your curls healthy and long. Tightly curly hair isn't like any other type of hair, and it needs totally different care to make it happy. Do you spend countless hours—and untold dollars—on weaves, perms, salon visits, and products that promise to change, heal, or make your hair more manageable, only to end up even more frustrated? Do you wrestle daily with hair you can't get a brush through? Do you struggle to keep from hurting your child when you comb through her tight curls? Would you like to grow your tightly curly hair long and healthy? If you answered yes to any of these questions, this book was written for you. It gives you the information and techniques you need to celebrate—not fight against—your very curly hair. You will learn how not only to care for your curls, but to cherish them, all the while saving time, effort, and money. Curly Like Me is the off-the-grid, do-it-yourself owner's manual for tightly curly hair: Learn how to wear your own curls in their natural curl patterns Over 250 photographs and illustrations Includes the best products, tools, ingredients, curl-enhancing hairstyle ideas, tips for growing out your perm, and more Shows you pain-free techniques on how to comb and style your curls or your child's curls Over thirty easy, curl-enhancing hairstyle ideas, tips for growing out your perm, and more Helps you save money by avoiding costly treatments, products, marketing misinformation, and frequent salon visits so you can enjoy your own curls without pain, chemicals, or the use of weaves or extensions The story (with lots of photos) of Teri's journey from hair broken by relaxers, texturizers, improper care, trying to force it to conform, and fighting her weave addiction to finally understanding her own curls. Now her natural hair reaches to her hips. End your struggles with misunderstood, damaged hair and begin your journey to thriving natural curls. Applying the ideas and information in this book will show you how to love your hair the way it really is. Curly Like Me empowers you to take back the care of your hair so you can let your own beautiful curls shine. Teri LaFlesh spent nearly thirty years working to find a way to make her curls happy. Not wanting anyone else to go through with their hair what she did with hers inspired Teri to create the popular Web site TightlyCurly.com and to write Curly Like Me . Price: $16.95 USD
 |  | | Even You Can Learn Statistics This is the eBook version of the printed book. Even You Can Learn Statistics A Guide for Everyone Who Has Ever Been Afraid Of Statistics One easy step at a time, this book will teach you the key statistical techniques you'll need for finance, quality, marketing, the social sciences, or just about any other field. Each technique is introduced with a simple, jargon-free explanation, practical examples, and hands-on guidance for solving real problems with Excel or a TI-83/84 series calculator, including Plus models. Hate math? No sweat. You'll be amazed how little you need! For those who do have an interest in mathematics, optional "Equation Blackboard" sections review the equations that provide the foundations for important concepts. David M. Levine is a much-honored innovator in statistics education. He is Professor Emeritus of Statistics and Computer Information Systems at Bernard M. Baruch College (CUNY), and co-author of several best-selling books, including Statistics for Managers using Microsoft Excel, Basic Business Statistics, Quality Management, and Six Sigma for Green Belts and Champions. Instructional designer David F. Stephan pioneered the classroom use of personal computers, and is a leader in making Excel more accessible to statistics students. He has co-authored several textbooks with David M. Levine. Here's just some of what you'll learn how to do... Use statistics in your everyday work or study Perform common statistical tasks using a Texas Instruments statistical calculator or Microsoft Excel Build and interpret statistical charts and tables "Test Yourself" at the end of each chapter to review the concepts and methods that you learned in the chapter Work with mean, median, mode, standard deviation, Z scores, skewness, and other descriptive statistics Use probability and probability distributions Work with sampling distributions and confidence intervals Test hypotheses and decision-making risks with Z, t, Chi-Square, ANOVA, and other techniques Perform regression analysis and modeling The easy, practical introduction to statistics–for everyone! Thought you couldn't learn statistics? Think again. You can–and you will! Complementary Web site Downloadable practice files at Price: $17.99 USD
 |  | | Fear of Food There may be no greater source of anxiety for Americans today than the question of what to eat and drink. Are eggs the perfect protein, or are they cholesterol bombs? Is red wine good for my heart or bad for my liver? Will pesticides, additives, and processed foods kill me? Here with some very rare and very welcome advice is food historian Harvey Levenstein: Stop worrying! In Fear of Food Levenstein reveals the people and interests who have created and exploited these worries, causing an extraordinary number of Americans to allow fear to trump pleasure in dictating their food choices. He tells of the prominent scientists who first warned about deadly germs and poisons in foods, and their successors who charged that processing foods robs them of life-giving vitamins and minerals. These include Nobel Prize–winner Eli Metchnikoff, who advised that yogurt would enable people to live to be 140 by killing the life-threatening germs in their intestines, and Elmer McCollum, the “discoverer” of vitamins, who tailored his warnings about vitamin deficiencies to suit the food producers who funded him. Levenstein also highlights how large food companies have taken advantage of these concerns by marketing their products to combat the fear of the moment. Such examples include the co-opting of the “natural foods” movement, which grew out of the belief that inhabitants of a remote Himalayan Shangri-la enjoyed remarkable health and longevity by avoiding the very kinds of processed food these corporations produced, and the physiologist Ancel Keys, originator of the Mediterranean Diet, who provided the basis for a powerful coalition of scientists, doctors, food producers, and others to convince Americans that high-fat foods were deadly. In Fear of Food, Levenstein offers a much-needed voice of reason; he expertly questions these stories of constantly changing advice to reveal that there are no hard-and-fast facts when it comes to eating. With this book, he hopes to free us from the fears that cloud so many of our food choices and allow us to finally rediscover the joys of eating something just because it tastes good. Price: $18.00 USD
 |  | | Stirring It Up A true force for change, Gary Hirshberg has been at the forefront of movements working for environmental and social transformation for 30 years. From his early days as an educator and activist to his current position as President and CE-Yo of Stonyfield Farm, the world's largest organic yogurt company, Hirshberg's positive outlook has inspired thousands of people to recognize their ability to make the world a better place. In Stirring it Up , Hirshberg calls on individuals to realize their power to effect change in the marketplace - "the power of one" - while proving that environmental commitment makes for a healthier planet and a healthier bottom line. Drawing from his 25 years' experience growing Stonyfield Farm from a 7-cow start-up, as well as the examples of like-minded companies, such as Newman's Own, Patagonia, Wal-Mart and Timberland, Hirshberg presents stunning evidence that business not only can save the planet, but is able to simultaneously deliver higher growth and superior profits as well. Hirshberg illustrates his points with practical information and advice, as well as engaging anecdotes from what he calls `the bad old days' of his yogurt company: how a power outage left him milking cows by hand, how a dumpster fire revealed the need for better packaging, and his camel manure taste test challenge to a local shock jock. He also describes hands-on grassroots marketing strategies -- printing yogurt lids with provocative, politically charged messages, handing out thousands of free samples to subway commuters to thank them for using public transit, and devising the country's first organic vending machine -- explaining how these approaches make a much more powerful impact on consumers than traditional advertising. An inspiring book for business owners and managers as well as anyone interested in saving the environment, Stirring It Up demonstrates how companies can work to save the planet, while achieving greater profits and satisfaction, and how we can all use the power of conscious consumption to encourage green corporate behavior. Price: $18.95 USD
 |  | | The Secrets of Power Selling Praise for The Secrets of Power Selling "Finally a book that really does Keep It Simple. The Secrets of Power Selling is for anyone just starting their sales career as well as for seasoned sales professionals who are always looking to improve their skills. This is the reference guide for what it takes to have a successful sales career. With the changes happening in the workforce, our ability to sell ourselves becomes more and more important; Kelley has given us a tool to give us that edge." —Deane Parkes, CEO, Preferred Nutrition "If you’re a business professional, The Secrets of Power Selling is a must read. The most powerful aspect of this book is that it distills over 17 years of successful sales and business experience into bite-sized chunks of powerful advice that you can read in short time frames. I give it my five-star rating." —David Frey, Author, The Small Business Marketing Bible "Wow! 101 no B.S. ideas any sales person can use immediately to produce results! Each one is a gem. I wish the people who sell for me did all these." —Michael Hepworth, President, Results Exchange Inc. It’s competitive out there and there’s a lot expected of you in terms of results. But sales calls can be stressful, closing sales is not always easy, and hitting your sales targets month after month is difficult and frustrating. You don’t get much formal training and it’s impossible to find the time to improve your sales skills yourself. Besides, where would you even begin? Start with The Secrets of Power Selling ! Its 101 quick tips are packed with great stories and practical advice that you can immediately put into action to help improve your sales results. Tips range from A to Z (okay, A to W!) on topics such as planning, setting goals, maintaining your health, developing your confidence, using free offers effectively, the importance of your personal appearance, and much, much more. Whether you are new to selling, an experienced veteran, a business owner or entrepreneur, or a sales manager training, supervising, and coaching a team, you will learn valuable tips that will help you increase your sales and earn more money. Price: $24.95 USD
 |  | | Smart Pricing Innovative Pricing Strategies that Improve Profitability, Attract New Customers, and Transform Industries In Smart Pricing , Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces to marketing and product executives, along with corporate strategists, many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will discover restaurants where customers set the price...learn how Google and other high-tech firms have used pricing to remake whole industries...and understand how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win . “Name your own price”: not just for Priceline anymore New ways to match the right offer with the right customer at the right moment The new art of the price war How to plan and execute a price war to conquer new sales territories Are the best things in life really free? What you can give away, what you can’t, and how to defend against “free” The snob premium: from cachet to cash The more you pay, the more it’s worth Price: $27.99 USD
 |  | | Filmmakers and Financing The first, most crucial step in making a film is finding the funds to do it. Let Louise Levison, who wrote the innovative business plan for "The Blair Witch Project," show you how. This unique guide teaches you not only how to create a business plan, but also how to avoid common business plan mistakes, so that you can attract and secure an investor. In jargon-free terms, the author leads you through every step. Each chapter concentrates on a different section of the business plan, including the industry, marketing, financing, and distribution. Large format films, new media and shorts are also discussed. The included companion web site features supplementary exercises and spreadsheets so that you get comfortable crunching the numbers--no math degree required! The sixth edition contains completely revised and updated industry data along with updated information on distribution including online and foreign markets. Plus, new interviews and case studies with filmmakers will show you real-world examples of equity investors and markets. * Includes a companion web site with sample business plans, forms, spreadsheets, and hands-on exercises * Learn from real-world examples with new interviews and case studies. * Rock-solid guidance on how to develop a successful business plans for features, shorts, documentaries and more Please visit the companion web site Registration is required to access the companion web site. The pass code may be found inside the book. Price: $29.95 USD
 |  | | CompTIA Network+ N10-005 Authorized Exam Cram This is the eBook version of the printed book. CompTIA® Network+ N10-005 Authorized Exam Cram, Fourth Edition Emmett Dulaney Michael Harwood CD Features More Than 200 Practice Questions CompTIA® Network+ N10-005 Authorized Exam Cram, Fourth Edition is the perfect study guide to help you pass CompTIA’s new Network+ N10-005 exam. It provides coverage and practice questions for every exam topic, including substantial new coverage of security, wireless, and voice networking. The book contains an extensive set of preparation tools, such as quizzes, Exam Alerts, and a practice exam, while the CD’s state-of-the-art test engine provides real-time practice and feedback. Covers the critical information you’ll need to know to score higher on your Network+ (N10-005) exam! . Understand modern network topologies, protocols, and models . Work effectively with DNS and DHCP . Monitor and analyze network traffic . Understand IP addressing, routing, and switching . Perform basic router/switch installation and configuration . Manage networks and utilize basic optimization techniques . Plan and implement a small office/home office network . Master essential LAN, WAN, and wireless technologies . Install, configure, secure, and troubleshoot wireless networks . Safeguard networks with VPNs, authentication, firewalls, and security appliances . Troubleshoot common problems with routers, switches, and physical connectivity EMMETT DULANEY (Network+, A+, Security+) is a columnist for CertCites, an associate professor at Anderson University, and the author of numerous certification guides including CompTIA A+ Complete Study Guide and CompTIA Security+ Study Guide . MICHAEL HARWOOD (MCSE, A+, Network+, Server+, Linux+) has more than 14 years of IT experience in roles including network administrator, instructor, technical writer, website designer, consultant, and online marketing strategist. He regularly discusses technology topics on Canada’s CBC Radio. Companion CD The CD-ROM contains two free complete practice exams and the Cram Sheet. Price: $35.99 USD
 |  | | Starting on a Shoestring Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success. Price: $39.95 USD
 |  | | Discounted Cash Flow Firm valuation is currently a very exciting topic. It is interesting for those economists engaged in either practice or theory, particularly for those in finance. The literature on firm valuation recommends logical, quantitative methods, which deal with establishing today's value of future free cash flows. In this respect firm valuation is identical with the calculation of the discounted cash flow, DCF. There are, however, different coexistent versions, which seem to compete against each other. Entity approach and equity approach are thus differentiated. Acronyms are often used, such as APV (adjusted present value) or WACC (weighted average cost of capital), whereby these two concepts are classified under entity approach. Why are there several procedures and not just one? Do they all lead to the same result? If not, where do the economic differences lie? If so, for what purpose are different methods needed? And further: do the known procedures suffice? Or are there situations where none of the concepts developed up to now delivers the correct value of the firm? If so, how is the appropriate valuation formula to be found? These questions are not just interesting for theoreticians; even the practitioner who is confronted with the task of marketing his or her results has to deal with it. The authors systematically clarify the way in which these different variations of the DCF concept are related throughout the book ENDORSEMENTS FOR L?FFLER: DISCOUNTED 0-470-87044-3 "Compared with the huge number of books on pragmatic approaches to discounted cash flow valuation, there are remarkably few that lay out the theoretical underpinnings of this technique. Kruschwitz and L?ffler bring together the theory in this area in a consistent and rigorous way that should be useful for all serious students of the topic." --Ian Cooper, London Business School "This treatise on the market valuation of corporate cash flows offers the first reconciliation of conventional cost-of-capital valuation models from the corporate finance literature with state-pricing (or 'risk-neutral' pricing) models subsequently developed on the basis of multi-period no-arbitrage theories. Using an entertaining style, Kruschwitz and L?ffler develop a precise and theoretically consistent definition of 'cost of capital', and provoke readers to drop vague or contradictory alternatives." --Darrell Duffie, Stanford University "Handling firm and personal income taxes properly in valuation involves complex considerations. This book offers a new, precise, clear and concise theoretical path that is pleasant to read. Now it is the practitioners task to translate this approach into real-world applications!" --Wolfgang Wagner, PricewaterhouseCoopers "It is an interesting book, which has some new results and it fills a gap in the literature between the usual undergraduate material and the very abstract PhD material in such books as that of Duffie (Dynamic Asset Pricing Theory). The style Price: $65.00 USD
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