Often, church leaders define marketing as spending large amounts of money on big ads in the church page section of local newspapers, building a killer web site or a dozen other standard marketing ideas that cost lots of money, or creating publications in full color that are professionally printed. Just as often, the church realizes very little return on its investment. Ministry Marketing Made Easy provides alternative, practical ways for church leaders to communicate the church's message.

Price: $13.00 USD

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Price: $21.95 USD

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Price: $29.95 USD

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience. Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web. Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including: Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows What it takes to make your video a viral hit on the Web How to shoot high-quality video that stands out, with real-world tips from Web video professionals Editing techniques that draw in viewers and hold their attention Compression and formatting tips to make your video look great Advice on creating a distribution plan that fits your needs How to profit from advertising or selling your video

Price: $31.99 USD

This Web Site Passkey will be provided to you in your online purchase receipt and also sent via email.Your Guide to an "A" online study tools provide students with access to premium web content, designed to help students get a better grade. These assets include:

Price: $32.49 USD

Hauptbeschreibung Mit "Com2E" wird ein neues Konzept vorgestellt, mit dem gezielt und erfolgreich mit Eliten kommuniziert werden kann. In diese Konzeption ist die langjhrige Erfahrung mit der Entscheiderkommunikation ebenso eingeflossen, wie eine Analyse erfolgreicher Marketinganstze des Web 2.0 und eine Befragung von 100 Entscheidern der wichtigsten deutschen Unternehmen. Das Buch verrt Ihnen, wie Sie die "Dirigenten", "Solisten" und "Orchestermusiker" unter den Entscheidern von ihrem Ziel berzeugen.   Biographische Informationen Torsten Oltmanns besitzt 15 Jahre Erfahrung in der Kommunikation fr Entscheider in Wirtschaft und Politik. Er ist Principal und Global Marketing Director bei Roland Berger Strategy Consultants und bert Entscheider ? von Fhrungskrften in Private-Equity-Unternehmen ber Arbeitgeberverbnde bis hin zu Charity-Organisationen ? bei der Positionierung und Kommunikation. Auerdem ist er als Lehrbeauftragter fr Theorie und Praxis des Marketings vor allem im Bereich B2B an der Universitt Innsbruck in sterreich ttig. Christiane Diekmann arbeitet seit 15 Jahren in der Marketing- und Dienstleistungs-Beratung von Industrieunternehmen und war als Geschftsfhrerin fr die Markteinfhrung einer Handelskette verantwortlich. Als Brand Strategist beschftigt sie sich im strategischen Marketing bei Roland Berger Strategy Consultants vor allem mit der Positionierung von Premium-Marken bei Entscheidern. Vera Bhm ist spezialisiert auf strategisches Marketing- und Medienmanagement. Sie arbeitet und forscht an der Schnittstelle zwischen Unternehmensberatung und Wissenschaft und entwickelt Instrumente fr die Ansprache von Entscheidern.

Price: $34.51 USD

The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered. Designed specifically for MBA students who require an accessible but thorough guide to the subject Written by an experienced author team which has a proven track record of providing accessible information for the intended audience Student and lecturer web sites accompany the book providing additional pedagogical material to enhance the points in the text and ensure further learning can be pursued with ease

Price: $41.95 USD

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links. * Step-by-step student's guide to the implementation of online marketing tactics * Creates a "virtual environment" through a series of case studies, based around a fictitious SME, including exercises throughout * Turn theory into practice through exercises, checklists, further reading and web link references * Unique, specific focus on marketing for the Internet

Price: $43.95 USD

Marketing integrates the full range of DECA competencies for competitive event preparation. It takes advantage of the dynamic and interactive world of marketing today and allows students to experience this first-hand. Built around the National Marketing Education foundations and functions of marketing, this text focuses on professional development, customer service, and technology as the keys to success. With a dedicated web site, new video, updated Internet activities, and contemporary design, Marketing is exciting plus informative!

Price: $86.49 USD

Web 2.0: der neue weltweite Internet-Boom mit seinen zahlreichen faszinierenden und hufig hoch-profitablen Angeboten. Praxisorientiert, systematisch und erstmalig thematisieren renommierte Autoren aus Wissenschaft und Praxis die wichtigsten Trends sowie die Verflechtung privater Internetnutzung und kommerzieller Geschftsmodelle. Fr Fhrungskrfte, Wissenschaftler und Studierende der Bereiche Marketing, E-Commerce und Neue Medien.

Price: $89.95 USD