| Strategic Marketing Planning for the Small to Medium Sized Business
Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook exercises. This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business. From developing or refining the company's mission, goals and strategies to implementing tactics and creating budgets, this book provides the information and framework needed to develop a sound marketing plan that will help your business grow.
Price: $19.95 USD
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| The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Leadership : The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Price: $22.99 USD
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| The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Leadership : The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
Price: $34.95 USD
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| Strategic Market Management, Desktop Edition, European Edition
Strategic Marketing : Strategic Market Management, Desktop Edition, European Edition
Price: $40.00 USD
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| How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing
Practice Management : How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing
Price: $68.50 USD
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| Strategic Market Management, Desktop Edition, 9th Edition
Strategic Marketing : Strategic Market Management, Desktop Edition, 9th Edition
Price: $74.50 USD
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| Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Services & Policy: Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Price: $74.99 USD
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| Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Services & Policy: Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Price: $92.00 USD
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| MARKSTRAT3: The Strategic Marketing Simulation with Student Software
This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software.
Price: $134.99 USD
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| The Strategic Relevance of the Marketing-Sales Interface
This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales interface is not always optimal and warrants more attention by academic researches and managers.
Price: $199.00 USD
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