| Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Small Business : Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Price: $16.99 USD
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| Marketing Demystified
The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified . Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results. This fast and easy guide covers: Marketing’s four Ps . . . plus three—planning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failures Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.
Price: $21.95 USD
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| Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Small Business : Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
Price: $24.95 USD
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| Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Strategic Management: Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Price: $25.99 USD
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| Marketing For Dummies
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales
Price: $28.50 USD
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| Entrepreneurial Marketing
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
Price: $34.95 USD
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| Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Strategic Management: Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Price: $39.95 USD
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| Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
General Nonprofit Organizations : Marketing Nonprofit Programs and Services: Proven and Practical Strategies to Get More Customers, Members, and Donors
Price: $52.00 USD
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| How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
Advertising: How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
Price: $60.00 USD
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| Marketing Express, 2nd Edition
Do you want a textbook that concisely covers basic marketing principles but that is up-to-date on strategies and real-world examples for sustainable marketing? MARKETING EXPRESS covers the traditional marketing fundamentals, such as product, price, distribution, and promotion, as well as today's ever-changing marketing environment. The text also features real-world companies and brands, and explores sustainability, the role of entrepreneurship, and the need for creativity in developing successful marketing strategies in a changing environment.
Price: $63.49 USD
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