| Outlines and Highlights for Marketing and E-Commerce by Miller and Jentz, Isbn : 0324122756
No Synopsis Available
Price: $25.41 USD
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| Outlines and Highlights for Marketing and E-Commerce by Miller and Jentz, Isbn : 0324122756
No Synopsis Available
Price: $28.23 USD
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| Outlines and Highlights for Internet Marketing and E-Commerce by Hanson, Isbn : 0324074778
No Synopsis Available
Price: $30.18 USD
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| Business 2000: Marketing, 1st Edition
Business 2000: Marketing introduces marketing and e-commerce concepts, ways to meet customer needs, planning products and services, wholesaler and retailer information, and more. Along with added coverage on pricing methods, credit and marketing communications, loads of activities and checkpoint problems are included to gurantee student comprehension. Critical thinking exercises, vocabulary building, business math, Internet activities, special features on ethics, international business, and career awareness are incorporated throughout the text. This part of the Business 2000 series can be used alone or as a supplement to a business course, or with other Business 2000 books for a complete business overview.
Price: $30.99 USD
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| Package Marketing E-Commerce Online Legal Env Online Research
No Synopsis Available
Price: $39.00 USD
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| Fundamentals and Practice of Marketing
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes: * New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; * Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment * A range of new examples The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters. With a new clear and easy to use layout, this text will make learning easier for students Tutor Resource Material will be available to assist lecturers in their teaching New and up-to-date material has been added to keep readers abreast with new technology
Price: $46.95 USD
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| Ie, Internet Marketing And E-Commerce + Custom Promo Card
No Synopsis Available
Price: $101.07 USD
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| Marketing, 13th Edition
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Price: $162.99 USD
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| Effective Marketing With Infotrac: Creating and Keeping Customers in an E-Commerce World
No Synopsis Available
Price: $176.48 USD
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| Marketing, Library Edition
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
Price: $216.49 USD
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