Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Price: $9.99 USD

The essential resource for building a global community of customers. How to Say It: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

Price: $13.99 USD

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

Price: $17.99 USD

This is the eBook version of the printed book. Global Search Engine Marketing   Use search to reach all your best customers—worldwide! Don’t settle for U.S.-only, English-only search marketing: master global search marketing, and reach all your most profitable customers and prospects— wherever they are!   Leading global search experts Anne Kennedy and Kristján Már Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!   ANNE F. KENNEDY , founder and managing partner of Beyond Ink, provides search engine marketing to companies worldwide.  After providing search engine consulting to hundreds of companies—including Hearst Newspapers, Philips Lifeline, and Dunkin’ Donuts—and launching dotcoms Zillow and Avvo online, she formed an international online marketing consortium with Nordic eMarketing in Reykjavik, London, Stockholm, Rome, and Beijing. Anne was a founding member of the board of directors for Helium.com, acquired by publishing giant R.R. Donnelly in 2011.   KRISTJÁN MÁR HAUKSSON has developed search marketing solutions since 1999. Hauksson’s company, Nordic eMarketing, specializes in multilingual online communications, organic SEO, and search marketing in verticals such as tourism, finance, government, and pharmaceuticals. Kristján founded Iceland’s SEO/SEM forum, is on the board of SEMPO, and organizes the annual Reykjavik Internet Marketing Conference.   You’ll Learn How To: •   Build cost-effective campaigns that leverage commonalities in global search markets •   Choose the right search media for each market—including markets Google doesn’t dominate •   Achieve higher rankings in search engines around the world •   Organize effective global pay-per-click campaigns •   Search-optimize online PR and other content •   Craft mobile sites and apps for international audiences •   Use web analytics to track KPIs in multilingual/multicultural campaigns •   Find the best non-U.S. information resources for better search marketing •   Prepare for the future of global search   INCLUDES SPECIFIC SOLUTIONS & RECOMMENDATIONS FOR: •   Brazil •   China, Hong Kong, Taiwan •   France •   Germany •   India •   Italy •   Japan

Price: $19.99 USD

Profit Big from Social Media: Strategies and Solutions That Work!   Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy…then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!   Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Price: $19.99 USD

This is the eBook version of the printed book. “Marketing is part art and part science. The ‘art era’ was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time to focus again on the consumer. Improve Your Marketing to Grow Your Business shows how to go from consumer insights to relevant innovation and actionable marketing plans. Metrics to measure marketing effectiveness complete a must-read book.” –ARTURO MASSA Leading Global Marketing Executive, Fortune 500 Company   How Marketing Can Systematically Drive Profitable Growth, Build Brand Equity, and Maximize Stockholder Value:   Rethinking and reengineering your entire marketing organization: processes, technology, metrics, and more New insights from today’s top marketing innovators–including Procter & Gamble, Brown-Forman, Kimberly-Clark, Wachovia, Hyatt, and Gillette How to create a marketing culture of accountability, and empower change throughout your organization Indispensable reading for every marketing leader, manager, and business strategist For the first time, marketing can systematically drive top-line revenue growth and long-term business value. Finally, your organization can have a marketing discipline that begins with customer insight and leverages the full benefits of process, creativity, measurement, and collaboration. In this book, legendary marketing innovator Hunter Hastings helps you build that revolutionary marketing organization and use it to achieve unprecedented business results.   Discover how to integrate marketing and customer knowledge into everything your company does…leverage technology to identify breakthrough opportunities and marketable innovations… learn faster, act faster, and drive maximum value from every marketing investment you make.

Price: $27.99 USD

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

Price: $31.45 USD

Step-by-step guide to setting up and managing a search marketing program for your organization.; Best practices, tips, and cost-saving measures from two of the world's premier experts. Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging—especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc. , ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost. The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants. You'lllearn how to:.:.; Handle the unique optimization and marketing challenges associated with large sites.; Create site standards that codify best SEO/SEM practices.; Align search marketing with your company's strategic and tactical goals.; Automate checking and reporting for every page on your site.; Create monthly scorecards and use them to drive improvement.; Provide effective guidance to content developers and designers, in language they'll understand.; Get your site indexed, choose target keywords, optimize content, and attract links.; Make the most of the leading search engines and specialized and local search.; Ensure that paid search efforts deliver optimal results, cost-effectively.; Measure site-wide success rates across multiple systems and technologies.; Hire the right SEO consultant—and avoid the wrong ones. Whether you're a marketing, Web, or IT professional, product manager, or content specialist, this book will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Price: $39.99 USD

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Price: $166.49 USD

Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company.

Price: $178.99 USD