This indispensible guide from a book-publicity insider offers everything authors need to know to assist their publishers in publicizing, marketing, and promoting their books. From working alongside professional publicists on campaigns and marketing plans to innovative ways authors can generate their own publicity, Publicize Your Book provides essential information for the first time author or the seasoned professional including: ?Effective networking ?Defining your target readership ?Developing a press kit ?Creating pitches for talk shows ?Getting newspaper and magazine coverage ?Marketing on the Internet and in other outlets ?Preparing for interviews and touring ?Setting up bookstore appearances and signings ?Hiring an independent publicist

Price: $5.99 USD

Today the classics of the western canon, written by the proverbial “dead white men,” are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius’s De Rerum Natura lately? If not, why not?

Price: $13.95 USD

Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.

Price: $19.95 USD

A unique reference for creating and marketing original cartoons and comics. An original American art form, comics thrill millions of people across the globe. Combining step-by-step instruction with expert tips and advice, Drawing Cartoons & Comics For Dummies is a one-stop reference for creating and marketing original cartoons and comics. While many books tend to focus on specific characters or themes, this thorough guide focuses instead on helping aspiring artists master the basic building blocks of cartoons and comics, revealing step by step how to create everything from wisecracking bunnies to souped-up super villains. It also explores lettering and coloring, and offers expert marketing advice. The book's color insert provides guidance on how to add color to cartoon creations.

Price: $19.99 USD

Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

Price: $19.99 USD

The What Teachers Need to Know About series aims to refresh and expand basic teaching knowledge and classroom experience. Books in the series provide essential information about a range of subjects necessary for today's teachers to do their jobs effectively. These books are short, easy-to-use guides to the fundamentals of a subject with clear reference to other, more comprehensive, sources of information. Other titles in the series include Numeracy, Spelling, Learning Difficulties, Reading and Writing Difficulties, Personal Wellbeing, Marketing, and Music in Schools.

Price: $24.95 USD

The What Teachers Need to Know About series aims to refresh and expand basic teaching knowledge and classroom experience. Books in the series provide essential information about a range of subjects necessary for today's teachers to do their jobs effectively. These books are short, easy-to-use guides to the fundamentals of a subject with clear reference to other, more comprehensive, sources of information. Other titles in the series include Teaching Methods, Spelling, Learning Difficulties, Reading and Writing Difficulties, Personal Wellbeing, Marketing, and Music in Schools.

Price: $24.95 USD

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to:. * Create highly sharable content that meets people's needs. * Identify and work with outside experts, many of whom will gladly promote your content. * Attract and retain raving fans that will help your business grow. * Creatively market and sell to people who will gladly purchase your products and services. Launch isn’t like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.

Price: $24.95 USD

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Price: $26.99 USD

Steve Baron is Professor of Marketing at the University of Liverpool Management School, and Head of the Division of Marketing and International Business. He is Chair of the UK Academy of Marking Special Interest Group for Services Marketing. His current research interests include the understanding of service experiences from the consumer perspective, and communities of service and social practice. He has publications in services, marketing and management journals, including Journal of Service Research, European Journal of Marketing, International Journal of Market Research and Journal of Business Research. He is co-author of Services Marketing: Text and Cases, published by Palgrave in 2003. Kim Harris (a.k.a. Kim Cassidy) is Reader in Marketing at the University of Liverpool Management School, and Director of the Management School's suite of MBA programmes. She has organised and chaired the UK Services Marketing Workshops in 2003 and 2004. Her current research interests include the measurement of the intended effect of service performance, and consumer-to-consumer interactions. She has publications in services, marketing and management journals, including Journal of Service Research, European Journal of Marketing, International Journal of Service Industry Management and Journal of Business Research. She is co-author of Services Marketing: Text and Cases, published by Palgrave in 2003. Dominic Elliott is Professor of Strategic Management and Business Continuity at the University of Liverpool Management School, and Head of the Division of Management. He is editor of the journal Risk Management: An International Journal. His current research interests include service recovery and service continuity, and de-merger strategies. He has publications in a number of management journals, including Long Range Planning, Journal of Contingencies and Crisis Management and Journal of Strategic Information Systems. He is co-author of books on Learning from Crises (published by Perpetuity Press, 2005) and Business Continuity Management: A Crisis Management Approach (published by Routledge, 2nd edition, 2005). This is a crisis. In fact, it's a twelve-storey crisis with a magnificent entrance hall, carpeting throughout, 24-hour portage, and an enormous sign on the roof, saying This is a Large Crisis. A large crisis requires a large plan (final episode, Blackadder, UK comedy series). The inspiration for this special issue came from interdisciplinary discussions that had taken place in three successive UK Services Marketing Workshops on service failures and service crises, and the different perspectives offered by academics in the fields of services marketing and crisis management. The theme of the special issue aimed to compare the services marketing/management responses to service failures (i.e. service recovery) and the crisis management approach to service organisation crises (which includes service continuity).

Price: $199.00 USD