Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the fool’s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader. Richard Miniter recounts many cautionary tales of great companies that refused to change—and outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the world’s most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people. By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.

Price: $11.99 USD

The Grangaard Strategy equips retirees-and those contemplating retirement-with 12 powerful principles for managing assets during every phase of retirement, including the crucial pre-retirement years. Based on a groundbreaking new asset management theory presented by renowned financial educator Paul Grangaard, this book explains how to maintain inflation-proof income throughout retirement, without significantly depleting retirement assets. Readers will learn to: ?Replace paychecks with retirement Income Ladders ?Calculate how much they can afford to put into higher-return stock market investments ?Avoid the worst advice in the financial markets ?Understand compounding, investment returns, and holding periods ?Take advantage of tax-deferral and protect retirement income against inflation ?Prepare a flexible plan for dealing with the unexpected ?Confidently choose the best financial advisor

Price: $12.99 USD

Unwritten rules of Wall Street--what works, what doesn't, and how investors can tell the difference. Investing is governed by unofficial rules, passed to investors through brokers, the financial press, and even fellow investors. For more than a decade, in two previous editions, Stock Market Rules has helped investors separate the most valuable of these maxims from the meaningless and even potentially harmful. But with recent market turbulence and scandals blindsiding millions of investors, the time has come for a new, updated edition. Stock Market Rules, Third Edition, is that book, an in-depth, up-to-date examination of the 50 axioms that will most help investors gain the edge in today's technologically supercharged markets. Investors needing authoritative, hands-on guidance will look to this updated edition for its:.:.; Short sections covering the 50 most immediately useful rules.; Easy-to-read yet analytical approach.; Arrangement by research, strategy, and other major topic areas.

Price: $19.95 USD

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Price: $29.25 USD

The Stock Market: An Investment Simulation is an envelope simulation with accompanying Windows software. The envelope simulation can be completed either alone or using the software-your choice. Bring the world of stocks and trading and market strategy alive for your students as they buy and sell and track their stocks in a long-term scenario. The fictitious stocks and programmed market changes provide realistic market volatility in a simulated environment.

Price: $39.49 USD

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Price: $44.49 USD

"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage.". Beverley Dipper, Market Insight Manager, Microsoft UK Ltd. "I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post-its marking pages that you will return to again and again.". Mark Irvine, Strategy Manager, De Beers Diamond Trading Company. "A readable and well-founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution". Dag Larsson Global Brand Insight Director, AstraZeneca. Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage? Creating Market Insight ::; Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market; Describes the process through which data is translated first into information, and then knowledge; Differentiates routine market knowledge from true insight and details how firms turn insight into value; Provides a detailed, step-by-step process that enables the reader to emulate the success of insightful firms. Creating Market Insight is written for managers who need to need to create value in the real world.

Price: $60.00 USD

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Price: $119.00 USD

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Price: $145.28 USD

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Price: $187.69 USD