Acting: Make It Your Business, written by an award-winning, veteran casting director, puts the power to land jobs and thrive in any medium - stage, film, TV, or the Internet - directly into the hands of the actor. This blunt, wise, and often hilarious guide overflows with cutting-edge audition, marketing, and networking strategies, combining traditional techniques with those best suited for the digital age. Well-known actors and powerful agents make cameos throughout, offering newcombers and working professionals alike a clear-eyed, uncensored perspective on survival and advancement within the entertainment industry. "Huorous and witty . . . Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, in New York or anywhere in the world, take note: This is your road map." - Bernard Telsey, casting director ( Rent, Sex & The City: The Movie, Wicked ) "All the right questions asked and answered . . . and with a generous portion of good humor." - Suzanne Ryan, casting director ( Law & Order ) "Paul's book made me proud to be a part of the acting community in this business we call 'show.'" - Karen Ziemba, actress, Tony and Drama Desk Award Winner From the Trade Paperback edition.

Price: $14.99 USD

Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!

Price: $17.95 USD

Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

Wouldn’t you love to own your own trendy boutique—a hot spot that showcases your unique style? Do you daydream about selling your signature products to high-end shoppers? Your dream is just a few clicks and one week away! Whether your taste is classy and elegant or hip and unique, there’s a spot for you in today’s largest retail center—the internet. In just days, build your posh, online boutique selling luxury, designer goods or your own upscale, signature products. Learn how to handle and showcase inventory, reach affluent shoppers, fulfill orders, accept payments and so much more—using turnkey solutions that require no technical skills! • Design a professional specialty-retail site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create eye-catching content that captures elite shoppers and keeps them coming back. • Use foolproof online tools that work 24/7 to handle payments and accept orders. • Drive traffic using search engine optimization, new media marketing and other marketing and advertising techniques. • Skillfully handle inventory, order fulfillment, customer service and all other operations. Stylish, unique, one-of-kind—turn your personal taste into a successful, online store--in just a few clicks and a few days!

Price: $17.95 USD

Fully adapted for a UK audience by consultancy specialist, Philip Albon, this book is an essential guide for anyone considering  making a career out of consulting. Offering practical advice on all aspects of setting-up and running a successful consulting business including; setting your fees, keeping track of time and money, building business with new clients, winning proposals and business networking, Consulting For Dummies is the easiest way to make a name for yourself and profit from your expertise.  Sections will include: What’s a Consultant? – Deciding to set up and finding a business direction The Consulting Process – How to create a business proposal, analyse the data, develop recommendations, present the findings, and make sure they’re implemented Key Consulting Skills – Presenting a professional image, time-management and organisation, communication skills, writing reports and presentations, using technology Setting up your Business – setting fees, drawing up contracts, setting up a home office, keeping track of time and money, multiplying effectiveness with support services Marketing – Promotion, getting new clients, using referrals Plus, new information  on Business reality – preparing for tax audits and general small business finance This UK edition of Consulting For Dummies will fully update readers on current e-marketing techniques and the current opportunities offered to those using the Internet to promote their business and build a client list. It will also be adapted to include core UK business and finance information, crucial for those setting up alone. Topics such as bookkeeping and basic accountancy have been added, plus content on UK tax and how government policies affect small businesses. This new edition incorporates updated currency systems in order to cater for the UK market.

Price: $28.50 USD

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Price: $34.99 USD

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Price: $39.99 USD

Like its well-known predecessor, Financial Management for Nonprofit Human Service Agencies, this new and expanded edition, with a slight title change, continues to reflect the author’s efforts to provide the critical knowledge needed to communicate with the “experts.” The central organizing theme of this book is the acquisition, distribution, and reporting of agency resources within a systems framework. Divided into four sections, Section I is an overview that covers historical and sociopolitical context of nonprofit organizations and financing as well as the systems concept and unique characteristics of nonprofits. Section II covers the planning and acquisition of resources by human service organizations. Budgeting, marketing, and grantwriting skills are examined. Section III details the distribution of the acquired resources through internal control, budgeting, and investments. Section IV presents basic accounting techniques, fund accounting, financial reporting guidelines, and financial statement analysis, including the recording and reporting of organizational financial activities. New topics include fees for services, purchase of service contracting, breakeven analysis for costing services and activities, third-party payments, internet resources, and a glossary.

Price: $61.95 USD

Counterfeiting and brand protection is no longer just about buying a fake Rolex from a market or getting the latest Lord of the Rings installment on DVD whilst it’s still in the cinema. Spurred on by internet marketing, sophisticated new print techniques and lack of adequate protection, branded products are under attack like never before. By 2003, losses due to counterfeiting were estimated to account for about 10% of world trade. With a growth rate of 30% a year, it won’t be long before the black market overtakes genuine markets. The cost is staggering: the fake economy is now worth a business-busting $600 billion a year. In the past, many brand owners have shrugged the numbers aside, believing the problem to be restricted to high profile software or music industries. However, the fastest-expanding black economy is now in food, drink and pharmaceuticals. In turn, this threat will seriously affect the printing, packaging, label and coding businesses as well as their brand owner clients. This new study from Pira is designed to provide an overhead view of the technologies now available to these types of company. It has a particular emphasis on disruptive innovations such as online brand protection, digital watermarks, low-cost RFID and DNA anti-counterfeit chips. It also looks at new generation versions of more established security devices such as holograms, barcodes, inks, papers and machine-readable codes.

Price: $435.00 USD