Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Price: $4.99 GBP

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Price: $11.81 AUD

If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

Price: $12.99 USD

The effects of the online revolution are being felt far beyond Silicon Valley, and now all businesses -- from start-ups to established companies -- face "survival of the fittest." A company or product can be an industry leader one moment and obsolete six months later. Entire industries, ranging from computer sales to stock trading, are being thrown into chaos as consumers and businesses shift buying patterns to take advantage of the convenience and cost savings that are available over the Web. For companies, this pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." To stay afloat, business managers need practical guidance, and they need it fast. Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies -- from pool suppliers to major businesses like Cisco and Chrysler -- are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships. Both a wide-ranging analysis of the massive changes the Web is bringing to all industries and a crucial, groundbreaking redefinition of business strategies, HyperWars provides readers with the essential tools they need to survive and profit in the new competitive era.

Price: $13.99 USD

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

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THE SECRETS CONTAINED IN THIS BOOK HAVE LITERALLY MADE ME THOUSANDS OF DOLLARS ONLINE AND I HOPE IT CAN DO THE SAME FOR YOU TOO! THIS BOOK WILL HELP YOU… Climb higher in the Search Engines Attract More Website Visitors by 500% Massively Increase Your Sales Expose Yourself to Greater Opportunities Online Overtake Competitor Websites Make More Money Online Sell More Products and Services Learn How to Convert Your Traffic to Sales ALSO COVERS… Social Networking Low Cost Traffic Generation Strategies The Khoa Bui Cash Website Triangle Formula Domain Name Tips How to Optimize Your Website for Speed How to Harness Publicity Online Whe the Colors on Your Website May Not Be Effective PLUS ACCESS FREE AUDIO BOOK ($197 VALUE)! I'm a big fan of simplicity for success, and Khoa’s new book lays out an easy-to-follow plan to increase your website traffic and convert those visitors to cash. —Ali Brown, CEO & Founder of Ali International Every single day, millions of people go online but don’t visit your site. Khoa Bui wants to change that—and he can with his remarkable book. So he did his part. Now it’s time for you to do yours. I predict success if you do. —Jay Conrad Levinson, Father of Guerrilla Marketing, Author of Guerrilla Marketing series How to Increase Your Website Traffic is a content-rich book, packed with powerful ideas that will help Internet entrepreneurs increase their sales and business profits. —Adam Khoo, Asia’s #1 Success Coach, Author of Secrets of Self-Made Millionaires

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This is the eBook version of the printed book. A straightforward, graphic-based reference for securing your home network  Set up a firewall Secure your wireless network Stop adware and spyware Keep your children safe from online threats Prevent a virus outbreak Avoid Internet scams  Phishing. Malware. Spyware. Trojan horses. Firewalls. Parental controls. If you have a home computer connected to the Internet, you need to understand these security terms. If that connection is high-speed (always on) or you run a wireless network, your need–your vulnerability–is that much greater. Now, with Home Network Security Simplified, you can get illustrated, easy-to-digest information written specifically for your needs.   For each class of security threat, Home Network Security Simplified provides a tutorial–including tricks and tools that hackers use, a primer on network security design fundamentals, and step-by-step instructions on implementing security solutions. The authors also offer tips for monitoring your network and show what to do in the event of a security breach. Specifically, you will learn how to: Home Network Security Simplified features engaging four-color illustrations throughout, as well as informative security tips and pointers to other resources for more advanced information. Use this book to find the peace of mind that comes with knowing that your home network and your information are secure.   Jim Doherty is the director of marketing and programs with Symbol Technologies’ industry solutions group. Prior to joining Symbol, Jim worked at Cisco Systems, where he led various marketing campaigns for IP telephony and routing and switching solutions. Jim has 17 years of engineering and marketing experience across a broad range of networking and communications technologies. Jim is a coauthor of the Networking Simplified series, including Cisco Networking Simplified , Home Networking Simplified , and Internet Phone Services Simplified . He is also the author of the “Study Notes” section of CCNA Flash Cards and Exam Practice Pack (CCNA Self-Study, Exam #640-801), Second Edition. Jim is a former Marine Corps sergeant; he holds a bachelor’s degree in electrical engineering from N.C. State University and a master’s degree in business administration from Duke University.   Neil Anderson is the senior manager of enterprise systems engineering at Cisco Systems. Neil has more than 20 years of engineering experience including public telephone systems, mobile phone systems, Internet, and home networking. At Cisco, Neil’s focus is large corporate customers in the areas of routing and switching, wireless, security, and IP communications. Neil is a coauthor of the Networking Simplified series, including Home Networking Simplified and Internet Phone Services Simplified. Neil holds a bachelor’s degree in computer science

Price: $19.99 USD

You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what? With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business. Going Pro is the essential guide to leaping successfully into any genre of professional photography. Industry powerhouses Scott Bourne and Skip Cohen share invaluable advice on defining your niche, putting together a portfolio, pricing and showing your work, marketing, positioning your brand, and, most important, building an online social media platform from the ground up. Throughout, advice and tips are offered from 25 of the biggest names in the industry, including Chase Jarvis, Vincent Laforet, Matthew Jordan Smith, Jeremy Cowart, Jules Bianchi, Bambi Cantrell, Tony Corbell, Kevin Kubota, Jerry Ghionis, and more. Hundreds of thousands of photographers are already tuning in to the Going Pro podcast and blog (goingpro2011.com). Going Pro, the book, now joins the movement, giving amateurs everywhere the confidence and tools they need to make the leap into professional photography.

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Covers critical updates including: -Targeting by birthday, family status, and more -Pinpointing who is seeing your ads -Managing impressions per ad to avoid ad fatigue -Using Sponsored Story Ads—the newest advertising categoy -Creating a Facebook businessp and identity MAKE A FORTUNE WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide! —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’ —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income. -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Price: $24.95 USD

Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.

Price: $39.95 USD