| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $8.35 USD
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 |
| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $8.35 USD
|
|
| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $8.35 USD
|
|
| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $8.35 USD
|
|
| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $8.35 USD
|
|
| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $8.35 USD
|
|
| Successful Product Management
In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.
Price: $13.95 USD
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| MARKETING & SELLING THE TRAVEL PRODUCT-IML 3E
No Synopsis Available
Price: $14.63 USD
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| Stopwatch Marketing
How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, arent ticking at all. For todays savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumers attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping stylesRecreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how Americas top brands put the concept of Stopwatch Marketing to work for them. Youll learn how: * Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour. * Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users 50-second search pattern. * Whole Foods reinvented the supermarket shopping experience to slow down their customers clocks. * Microsoft exploits shoppers reluctance to spend time researching alternatives to their Office software. * Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with tho
Price: $18.99 USD
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| Marketing and Selling the Travel Product, by Burke, 2nd Edition
This book is in Used condition
Price: $30.77 USD
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