A brand new collection of state-of-the-art insights into social media marketing with emerging technologies, from world-renowned experts… in a convenient e-format, at a great price!   Drive powerful profits from new social marketing tools and techniques – including mobile media, Tumblr, Foursquare, and “SMO”!   Five great mini-guides show you how to drive maximum profits from today’s most exciting emerging social media technologies – easily, quickly, painlessly! In How to Make Money with Mobile Media, Jamie Turner explains why mobile media is right for your business – and offers quick, easy, low-cost ways to get started right now . In How to Make Money with Mobile Marketing 2D Codes , Turner presents 25 new ways 2D codes can help you grow and differentiate your business. Scott Bishop’s How to Make Money Marketing Your Business with Tumblr reveals how to use Tumblr to extend your reach, deepen customer trust, and jump into social marketing now, with minimal investment. In How to Make Money Marketing Your Business with foursquare , Bishop shows how to get immediate, measurable bottom-line results with foursquare location-based social marketing – all in less than an hour’s work per week. Finally, Robert Scott Corbett’s How to Make Money with Social Media Optimization (SMO)walks you through building a complete strategy for social media engagement to supercharge your brand, influence conversations, build market share, and make more money!   From world-renowned leaders in social media marketing, including Robert Scott Corbett, Jamie Turner and Scott Bishop

Price: $14.99 USD

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Price: $18.33 USD

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Price: $20.12 USD

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Price: $21.95 USD

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Price: $22.36 USD

This is the eBook version of the printed book. This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.

Price: $27.99 USD

Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies . These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Price: $34.99 USD

Hauptbeschreibung There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a "CULT BRAND". They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple's marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of "cult marketing" because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple's stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple's unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a "CULT BRAND".   Biographische Informationen Sascha Schneiders, wurde 1987 in Aachen geboren. Nachdem er seine Hochschulreife im Jahre 2007 absolvierte, begann er eine schulische Ausbildung zum European Business Assistent. Um seine Qualifikation weiter ausbauen zu knnen, verlie er Aachen fr ein Auslandsjahr auf der britischen Insel in Leeds. Dort schloss er 2010 die Leeds Met University mit einem BA in Business and Administration ab. Bereits whrend seines Studiums sammelte er umfassende praktische Erfahrung in der Hotelbranche. Nach seinem Studium ergnzte er sein theoretisches Wissen durch ein Praktikum im Bereich E-Commerce. Durch sein tgliches Verfolgen der Wirtschaftsnachrichten, wurde er immer wieder mit Rekordumstzen und Rekordgewinnen eines bestimmten Hi-Tech Unternehmen konfrontiert. Nach kurzer Recherche, stie er auf eine Erfolgsgeschichte eines Unternehmens und seinem Geschftsfhrer, die auergewhnlicher kaum sein konnte. Fasziniert von der Apple Story, versuchte er das Geheimnis von Apple und Steve Jobs zu erforschen

Price: $38.96 USD

Creating Mobile Games: Using Java ME Platform to Put the Fun into Your Mobile Device and Cell Phone is a practical build-it-yourself mobile Java games book with lots of complete working code and advice: * Shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel by writing your own menus or using the open source J2ME Polish, and enabling marketing/billing from your own web site) * Demonstrates Wireless Messaging and other optional APIs (using SMS, PIM, File Connection, Bluetooth, and so forth in a multiplayer game) * Covers the new MIDP3

Price: $59.99 USD

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM.

Price: $199.00 USD