| Brand Management 101: 101 Lessons from Real-World Marketing
Marketing Management : Brand Management 101: 101 Lessons from Real-World Marketing
Price: $24.95 USD
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| International Marketing Management
Given the need for Indian managers to be fully aware of the issues related to. International Marketing, this has emerged as a major study area over the last. few years. It constitutes an integral part of the syllabi in most reputed business. schools. International Marketing Management: Text and Cases attempts to. make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are:. - An analysis of international trade, economic free trade zones, embargoes on. exports, and the tariff and non-tariff barriers that companies face. - The role of international organisations under the aegis of the United Nations. in international marketing. - The systems and the forms used in international marketing in India. - A focus on the importance of stakeholders of a company for corporate survival. - Highly developed and class-tested management games. The interactive management games and carefully selected case studies provide. hands-on corporate experience to students, making the book invaluable for those. pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate. marketing heads and others in the field of marketing.
Price: $32.95 USD
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| Airline Marketing and Management
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Price: $34.95 USD
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| Channel Management and Retail Marketing
* Separate section dedicated to ?Physical Distribution and Channel Management? and Retail Marketing Management?. * Exhaustive glossary to help quick understanding of the important terms at a glance. * Emphasis on Indian example and reference for easier understanding and better conceptual clarity. * Extensive discussions on upcoming trends and contemporary concepts in retailing for example, on-store retailing formats such as Vending Machines, Online Retailing (etailing), etc. * Included additional reading, cases in some chapters as the additional information * Covers the syllabi of money Diploma and Master Courses at various Universities.
Price: $45.00 USD
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| Nonprofit Marketing Best Practices
Management & Leadership : Nonprofit Marketing Best Practices
Price: $47.50 USD
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| Marketing Communications Management
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship. * Especially tailored to the higher level needs of the final year student, offering an integrated, managerial approach * Comprehensive global coverage of the topic * Wide range of examples, case studies and vignettes to bring the theory to life
Price: $54.95 USD
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| Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Strategic Management: Strategic Market Creation: A New Perspective on Marketing and Innovation Management
Price: $65.00 USD
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| Marketing Communication
A fresh and innovative framework for the management of marketing communication processes focusing on a planned, integrated marketing communication programme.
Price: $71.95 USD
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| Marketing Management with InfoTrac College Edition
A marketing management course shouldn't be treated like a principles class. And an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand.
Price: $177.49 USD
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| The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management
Business Technology : The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management
Price: $315.50 USD
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