| Space Race: An Inside View of the Future of Communications Planning
General Marketing & Sales : Space Race: An Inside View of the Future of Communications Planning
Price: $32.99 USD
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| Integrated Marketing Communications 1999-2000
No Synopsis Available
Price: $34.08 USD
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| Space Race: An Inside View of the Future of Communications Planning
General Marketing & Sales : Space Race: An Inside View of the Future of Communications Planning
Price: $49.95 USD
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| Corporate Communications
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate' communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Price: $61.00 USD
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| The Marketing Book
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing. * The authoritative reference source for marketers, now in its fifth edition * An overview of current thinking and practice, revised to reflect shifts in the marketing world * Seminal collection of articles by leading academics and practitioners
Price: $62.95 USD
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| Dictionary of Marketing Communications
No Synopsis Available
Price: $95.55 USD
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| Marketing Communications : A European Perspective
No Synopsis Available
Price: $107.25 USD
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| Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications, 6th Edition
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
Price: $178.99 USD
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| A Reader In Marketing Communications
No Synopsis Available
Price: $199.88 USD
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| A Primer for Integrated Marketing Communications
No Synopsis Available
Price: $209.63 USD
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