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Price: $8.02 USD

The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. *Covers the essentials of marketing and publicity *Addresses self-publishing, for those business book writers who simply look to sell their books at conferences * The Complete Idiot's Guides(r) dedicated to writing and publishing continue to do well

Price: $9.99 USD

Business Essentials, a series of targeted course books cover Edexcel's current guidance for the Higher Nationals in Business, but also offer the ideal solution for a multitude of other business related courses.

Price: $14.40 USD

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Price: $14.58 USD

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Price: $15.60 USD

Writing for kids is fun and rewarding--if you can break into the competitive world of children's book publishing. With The Everything Guide to Writing Children's Books, 2nd Edition, you'll learn how to write and promote a children's book that will impress any publisher. Seasoned children's book author Luke Wallin and Eva Sage Gordon will help you build a successful career as a children's book author whether you have only a basic idea or a manuscript ready to go. This clear and concise guide helps you:Formulate an original idea, create an outline, and write the book; Learn the basics of children's story-telling, from point of view to story pacing; Find helpful writing workshops and conferences; Design a winning book proposal, get an agent, and negotiate a contract; Create a marketing and publicity plan; Use professional and social networking sites to promote your book; and more. Full of eye-opening insider information and invaluable writing advice, this is the perfect book for every aspiring children's book author!

Price: $15.95 USD

Honest and precise everything about writing for children there is to know. Jane Yolen, author Here is the comprehensive guide to writing, publishing, and selling for the ever-expanding and always exciting children's marketnow in a new and updated third edition. * Includes new chapters on self-publishing and on "how to choose a how-to", plus revision and updates throughout * Offers practical advice on getting started--and on dealing with out-of-print books * Covers picture books, chapter books, nonfiction, middle-grade and young novels, and common formats and genres * Reveals what happens inside a children's publishing company, and provides guidance in working with an editor * Sample cover and query letters, manuscript format, glossary, and recommended resources in an extensive appendix * Plus information on agents, contracts, copyright, marketing, and more

Price: $15.99 USD

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographicwhether that be low-volume big-budget or high-volume low-budget clientsand market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-tablestyle books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

Price: $27.95 USD

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several books, including Repositioning Asia and Rethinking Marketing. S. David Young (Fontainebleu, France) is a Professor of Accounting and Control at INSEAD in Fountainebleu, France.

Price: $29.95 USD

The first of two e-books comprising selected papers from the 3rd Shanghai International Library Forum (2006). Covers subjects such as marketing , strategic planning , HRD and corporate culture.

Price: $199.00 USD