It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Price: $9.95 USD

The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. *The Complete Idiot's Guide(r) to Starting Your Own Business has over a quarter million copies sold in five editions *1.6 million web-based businesses in the U.S., a $175 billion market in 2007 *Online businesses benefiting from increasing number of Internet users- with increased traffic for subscription, advertising, and affiliate program revenue

Price: $16.99 USD

The inside scoop . . .for when you want more than the official line Today's job market is more competitive than ever. How can you distinguish yourself from the competition and get the job you really want? The Unofficial Guide? to Landing a Job walks both new and veteran job hunters through every aspect of landing a great position, from understanding how hiring decisions are made to evaluating and negotiating offers--and everything in between. Whether you're new to the job market, changing careers, or seeking a new position after a layoff or termination, this all-inclusive guide covers all the bases--from defining your niche and writing your resume to developing top-notch communication skills, researching potential employers, and even bouncing back from rejection. Packed with up-to-date information and tips and tricks you won't find anywhere else, it delivers all the know-how you need to make yourself the top candidate, knock 'em dead in the interview--and get hired! * Vital Information on hiring decisions that other sources don't reveal. * Insider Secrets on what employers are looking for, avoiding the biggest resume mistakes, and negotiating the best offer. * Time-Saving Tips on getting organized, developing a job-search strategy, and preparing powerful self-marketing tools. * The Latest Trends in finding a job, from the advertised and hidden marketplaces to networking, recruiters, and using the Internet. * Handy Checklists and Charts to help you prepare for an interview, clinch the deal, and manage your career.

Price: $16.99 USD

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want in this course. You’ll find a wealth of interactive resources, such as interactive quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards that work seamlessly with the text’s companion website to provide a dynamic learning environment. This online instant access code allows access to WebTutor on the BlackBoard platform. Available at www.cengagebrain.com.

Price: $32.49 USD

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want in this course. You’ll find a wealth of interactive resources, such as interactive quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards that work seamlessly with the text’s companion website to provide a dynamic learning environment. This online instant access code allows access to WebTutor on the WebCT platform. Available at www.cengagebrain.com.

Price: $32.49 USD

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want in this course. You’ll find a wealth of interactive resources, such as interactive quizzes, multimedia concepts, tutorials, videos, online exercises and flashcards that work seamlessly with the text’s companion website to provide a dynamic learning environment. This online instant access code allows access to WebTutor on the BlackBoard platform. Available at www.cengagebrain.com.

Price: $32.49 USD

The only easy-to-understand guide to the wireless revolution! The easy-to-understand guide to the wireless revolution–fully updated for the latest technologies! New and expanded coverage: broadband fixed wireless, WLANs, wireless Internet, Bluetooth, smart antennas, and more Updated coverage of CDMA, GPS, LMDS, and WLL systems Concepts, terminology, components, and systems–plus new wireless glossary Perfect for marketers, investors, tech writers, PR specialists, and other non-engineers! There's a wireless revolution underway! With The Essential Guide to RF and Wireless, Second Edition , you can understand it, join it, and help drive it–even if you don't have a technical background. Leading consultant Carl J. Weisman has thoroughly updated this bestseller to reflect new market realities and breakthrough technologies–from wireless 802.11 LANs to broadband fixed wireless, and beyond. Mr. Weisman covers wireless at every level you need to understand: concepts, terminology, building blocks, and above all, how complete wireless systems actually work. Drawing on his extensive experience training sales professionals, he explains the essence of every key wireless/RF technology–clearly, comprehensibly, and with just the right touch of humor. Spread spectrum and CDMA: how they work and why they're important New! Detailed section on broadband fixed wireless: the new "last mile" solution for residential subscribers New! Satellite Internet delivery New! Smart antenna and superconducting filter technologies and their implications New! Wireless Internet, m-commerce, and Bluetooth Expanded! Global Positioning Systems: technologies and applications Updated! Preview the future of mobile telephony Updated! Wireless LANs and home networking From its all-new glossary to its extensive collection of charts, diagrams, and photographs, no other wireless/RF book is as accessible or as friendly! Whether you're a sales or marketing pro, customer, investor, tech writer, PR specialist, trade press writer, analyst, planner, or student, here's the up-to-the-minute briefing you've been searching for!

Price: $39.99 USD

Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner. In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection. Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume. There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without.

Price: $43.99 USD

Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration. While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner. In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection. Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume. There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without.

Price: $43.99 USD

News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how. Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction. Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.

Price: $74.95 USD