"Adam Penenberg's lively book opens a window to all of our futures..." --Ken Auletta, author of Googled: The End of the World as We Know It "If you want to understand all things viral, this is the place to start. Penenberg's reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning." --Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die "One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how." --Chris Anderson, author of Free: The Future of a Radical Price "In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks anymore."

 --Seth Godin, author of Tribes "Penenberg discovers the perpetual motion machine for business and marketing... Buy this book. Catch a virus. Make a fortune." --Jeff Jarvis "Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read." --Robert Safian, Editor-in-Chief, Fast Company "Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way." --Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back. Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about the

Price: $3.99 USD

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim , Family Guy , and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what did you expect?

Price: $22.95 USD

The ultimate music fan’s bible packed with insight into the world of rock ’n’ roll. Off the Record brings together the best interviews and articles from Australia’s music street press, about bands on the cusp of greatness to megastars at the height of their powers—all imbued with a cool street-press indie sensibility. Many pieces come from Time Off, a magazine established in 1979 and the first free music/entertainment weekly in Australia. Far from regurgitating industry marketing copy, music street press has a fiercely independent and wry voice. Off the Record reflects this, offering a unique insight into recent music history: Powderfinger return from their first-ever Sydney shows, Nick Cave name-checks his literary heroes, and Neil Finn worries that Crowded House's new album might be a little too dark, while elsewhere Kurt Cobain dives into Dave Grohl's drum kit (and sprains his wrist in the process). Australian bands, from the Saints to the Grates and the Hilltop Hoods, are featured, but the international focus is strong too, from the Rolling Stones and Sonic Youth to Oasis and the White Stripes. This is the must-have indie book about all things music.

Price: $23.99 USD

Whether you're in sales, marketing, or customer servicequickly teach yourself how to get closer to your customers with Microsoft Dynamics CRM. With STEP BY STEP, you set the pacebuilding and practicing the skills you need, just when you need them! Create and manage accountsfor a 360 view of your customers and business Work with Microsoft Dynamics CRM directly from Microsoft Outlook Track customer activity; import and map data automatically Manage campaigns, leads, quotes, contracts, and orders Employ basic to advanced reporting capabilities Your all-in-one learning experience includes: Files for building skills and practicing the book's lessons Fully searchable eBook Sample chapters from related Microsoft Press books WINDOWS VISTA PRODUCT GUIDE eReferenceplus other resourceson CD A Note Regarding the CD or DVDThe print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via OReilly Medias Digital Distribution services. To download this content, please visit OReillys web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Price: $23.99 USD

Whether you’re in sales, marketing, or customer service—quickly teach yourself how to get closer to your customers with Microsoft Dynamics CRM. With STEP BY STEP, you set the pace—building and practicing the skills you need, just when you need them! Create and manage accounts—for a 360º view of your customers and business Work with Microsoft Dynamics CRM directly from Microsoft Outlook Track customer activity; import and map data automatically Manage campaigns, leads, quotes, contracts, and orders Employ basic to advanced reporting capabilities Your all-in-one learning experience includes: Files for building skills and practicing the book’s lessons Fully searchable eBook Sample chapters from related Microsoft Press books WINDOWS VISTA PRODUCT GUIDE eReference—plus other resources—on CD A Note Regarding the CD or DVD The print version of this book ships with a CD or DVD. For those customers purchasing one of the digital formats in which this book is available, we are pleased to offer the CD/DVD content as a free download via O'Reilly Media's Digital Distribution services. To download this content, please visit O'Reilly's web site, search for the title of this book to find its catalog page, and click on the link below the cover image (Examples, Companion Content, or Practice Files). Note that while we provide as much of the media content as we are able via free download, we are sometimes limited by licensing restrictions. Please direct any questions or concerns to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Price: $23.99 USD

Over the past five years, James Whiddon has interviewed some of the world’s brightest, best, and most influential men and women in finance on his popular radio show, The Investing Revolution. While the topics under discussion have ranged widely, the show’s mission has remained constant: Reveal the truth about how Wall Street has rigged the game so that it always wins—at everyone else’s expense—and offer investors an alternative to Wall Street to help them participate directly in free market capitalism and achieve astonishing longterm gains. In The Investing Revolutionaries , Whiddon distills all of that financial genius into a witty, wise elixir guaranteed to cure what ails your aching portfolio. Indispensable reading for professional and retail investors who want to free themselves from the tyranny of the Wall Street status quo, it delivers the insights of a host of luminaries, including John Bogle, Michael Mauboussin, Mohamed El-Erian, Richard Thaler, and Jeremy Siegel. Each financial powerhouse featured in the book weighs in on the slick marketing ploys, statistical sleights of hand, and psychological button-pushing the denizens of Lower Manhattan routinely employ to separate you from your money. They also offer priceless tips on such topics as The advantages of passive versus active portfolio management (how to achieve stellar gains through superdiversification) Global investing (is China really a good investment?) Avoiding common behavioral traps (running with the herd will get you gored) Forget about stock picking and market timing. Say farewell to mutual fund gurus and the hyperbolic claims of the technical wizards. Investors of the world, you have nothing to lose but your chains. And now The Investing Revolutionaries provides you with the key.

Price: $27.95 USD

In today’s society many young people have lost sight of the value of money and seem to believe that money really does "grow on trees." Part expose and part survival guide, Prodigal Sons and Material Girls addresses the nagging issue faced by many parents today – why do their children have such unrealistic expectations about money? The book is divided into two comprehensive parts. Part I outlines the disturbing facts about America’s possession-crazed youth and the society that has distorted their views. You’ll be introduced to everything from the "three-headed monster"—a high-powered triumvirate of consumer products companies, media conglomerates, and advertising agencies that has tremendous influence over your children—to the distorted view of the American Dream as shaped by principles known as "The Teen Commandments." In learning what you’re up against you can teach financial responsibility from a position of strength. In Part II, Dungan offers creative and convincing examples on how to leverage his highly successful "Share-Save-Spend" approach to money – critical elements for you to help your children break free from the materialism that has become ingrained in our society. Through insightful anecdotes and simple exercises, you will learn how to: Talk to your children about money Understand the difference between financial wants and needs Increase the probability of your children having a prosperous life Raise your children’s marketing IQ Maintain healthy financial boundaries Set a healthy example for your children to follow The "Share–Save–Spend" methodology will help your children establish healthy financial habits and will undoubtedly become their foundation for making a lifetime of responsible financial decisions. Nathan Dungan is an innovative leader in the financial services industry. Over the past 15 years, he has been a top-performing financial advisor outside of Philadelphia, PA and most recently served as Vice President of Marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion member-owned financial services company with nearly 3 million members. Dungan is a frequent speaker and workshop leader and has been widely quoted on this subject in the New York Times, the Wall Street Journal, USA Today and has appeared on CNN and PBS.

Price: $31.50 USD

The negotiated contract method for RFPs is a rapidly growing trend in construction. Traditionally, RFPs have gone through a competitive bid method – meaning that 100% of the design work is done without the input of contractors and with very little real cost information. With the negotiated contract method, only about 10% of the design work is done before a contractor is brought to the table, which means less paperwork and lower up-front costs. There are several advantages to the negotiated contract method:. •Because only a small part of the design work is done up-front (before a contractor is brought on board), no extensive re-design work has to be done when budget/schedule issues with the design become a factor. •A complete team – architect/designer and contractor – is assembled earlier, making for a much more efficient process and outcome. •The RFP process becomes a collaborative effort, rather than a competitive one. There is no other book on the shelf that either focuses specifically on RFPs in the construction industry, or features a step-by-step method for implementing the negotiated contract method. This is a step-by-step guide for managing the RFP process in a way that saves time, money, enhances team collaboration, and assures quality in construction. Focusing on the negotiated contract method (as opposed to the competitive bid method), the book takes readers from articulating the needs/wish list for a construction project, to the analysis of responses and interviews, through negotiations and finalization of the deal. This is a roadmap for:. •Preparing, understanding, and assessing the quality of information in an RFP. •Gathering critical, project-specific information from free and up-to-date local databases. •Adding value to the process by assisting consultants in marketing and project management capabilities. •Selecting and working with a team early in the process to stay on-schedule and on-budget. •Improving the materials selection process and the end-result overall quality of construction. •Example and template forms make it easy to create a successful RFP process.

Price: $34.95 USD

The mobile information society has revolutionised the way we work, communicate and socialise. Mobile phones, wireless free communication and associated technologies such as WANs, LANs, and PANs, cellular networks, SMS, 3G, Bluetooth, Blackberry and WiFi are seen as the driving force of the advanced society. The roots of today's explosion in wireless technology can be traced back to the deregulation of AT&T in the US and the Post Office and British Telecom in the UK, as well as Nokia's groundbreaking approach to the design and marketing of the mobile phone. Providing a succinct introduction to the field of mobile and wireless communications, this book:. Begins with the basics of radio technology and offers an overview of key scientific terms and concepts for the student reader. Addresses the social and economic implications of mobile and wireless technologies, such as the effects of the deregulation of telephone systems. Uses a range of case studies and examples of mobile and wireless communication, legislation and practices from the UK, US, Canada, mainland Europe, the Far East and Australia. Contains illustrations and tables to help explain technical concepts and show the growth and change in mobile technologies. Features a glossary of technical terms, annotated further reading at the end of each chapter and web links for further study and research. Mobile and Wireless Communications is a key resource for students on a range of social scientific courses, including media and communications, sociology, public policy, and management studies, as well as a useful introduction to the field for researchers and general readers.

Price: $39.98 USD

The 'politics of provisions' - forceful negotiations over sustenance - has created surprising contests in world history, particularly in times of market transition. In England a 'politics of provisions' evolved in a dialogue between popular riots and paternalist subsistence policies from Tudor dearths to the Victorian embrace of free-market doctrines. Hence provision politics was a core ingredient of both state-formation and of the emergence of the first market economy and society in England. This book is the first full-scale critical revision of E.P. Thompson's seminal model of the 'moral economy of the crowd', which has had huge influence across the social sciences. It is the first synthesis of the many dispersed studies of three centuries of marketing and negotiations by riot over subsistence. By explaining such long-term shifts in patterns of political negotiation from parish-pump to Privy Council, this study offers a new view of why food riots were a more compelling and lasting bone of contention than enclosures, wages or votes.

Price: $119.95 USD