What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healthy profits? And, most important, how can you adapt their practices to fit your business? Thanks to over six years of ongoing research and an investment of $30 million, Arthur Andersen has created its Global Best Practices Database to uncover breakthrough thinking at world-class companies. Now, in Best Practices, Arthur Andersen for the first time shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profits. Managers of any business in any industry can adapt and apply what those companies do best. Unlike most books based merely on an author's own theories or limited anecdotal experience, Best Practices is backed up by 30,000 pages of active, documented data on hundreds of companies worldwide. This book concentrates primarily on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. Perhaps the greatest value of the book lies in its linking of best practices to business processes, thereby encouraging managers to expand their thinking and engage in creative problem-solving with the help of insights from companies inside or outside their own industry For example, the manager of a clothing store chain can study how Federal Express adapted the concept of just-in-time manufacturing to its rapid delivery of parts between supplier and customer. The owner of a small coffee shop chain might learn from American Express and Peapod how to target customers by offering particular products and predicting exactly when they will make their next purchases. These and other examples will help business people diagnose the processes in place at their own companies and determine how best to improve them. Comprehensive and on the cutting edge, Best Practices will serve as an invaluable information resource.

Price: $5.82 GBP

What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healthy profits? And, most important, how can you adapt their practices to fit your business? Thanks to over six years of ongoing research and an investment of $30 million, Arthur Andersen has created its Global Best Practices Database to uncover breakthrough thinking at world-class companies. Now, in Best Practices, Arthur Andersen for the first time shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profits. Managers of any business in any industry can adapt and apply what those companies do best. Unlike most books based merely on an author's own theories or limited anecdotal experience, Best Practices is backed up by 30,000 pages of active, documented data on hundreds of companies worldwide. This book concentrates primarily on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. Perhaps the greatest value of the book lies in its linking of best practices to business processes, thereby encouraging managers to expand their thinking and engage in creative problem-solving with the help of insights from companies inside or outside their own industry For example, the manager of a clothing store chain can study how Federal Express adapted the concept of just-in-time manufacturing to its rapid delivery of parts between supplier and customer. The owner of a small coffee shop chain might learn from American Express and Peapod how to target customers by offering particular products and predicting exactly when they will make their next purchases. These and other examples will help business people diagnose the processes in place at their own companies and determine how best to improve them. Comprehensive and on the cutting edge, Best Practices will serve as an invaluable information resource.

Price: $13.99 USD

What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healthy profits? And, most important, how can you adapt their practices to fit your business? Thanks to over six years of ongoing research and an investment of $30 million, Arthur Andersen has created its Global Best Practices Database to uncover breakthrough thinking at world-class companies. Now, in Best Practices, Arthur Andersen for the first time shares its understanding of how more than forty best-practices companies focus on their customers, create growth, reduce cost, and increase profits. Managers of any business in any industry can adapt and apply what those companies do best. Unlike most books based merely on an author's own theories or limited anecdotal experience, Best Practices is backed up by 30,000 pages of active, documented data on hundreds of companies worldwide. This book concentrates primarily on customers and how to involve them in everything from the design of products and services to marketing, selling, and product delivery. Perhaps the greatest value of the book lies in its linking of best practices to business processes, thereby encouraging managers to expand their thinking and engage in creative problem-solving with the help of insights from companies inside or outside their own industry For example, the manager of a clothing store chain can study how Federal Express adapted the concept of just-in-time manufacturing to its rapid delivery of parts between supplier and customer. The owner of a small coffee shop chain might learn from American Express and Peapod how to target customers by offering particular products and predicting exactly when they will make their next purchases. These and other examples will help business people diagnose the processes in place at their own companies and determine how best to improve them. Comprehensive and on the cutting edge, Best Practices will serve as an invaluable information resource.

Price: $19.08 AUD

Hauptbeschreibung Bestndiges Wachstum des Angebots an Waren und Dienstleistungen, gesttigte Mrkte und eine zunehmende Individualisierung der Konsumenten. All diese Faktoren fhren zu immer hrter umkmpften Mrkten und zu einem immer schrfer werdenden Wettbewerb. Anbieter mssen folglich verstrkt das gesamte Marketinginstrumentarium an den Wnschen, Bedrfnissen und Erwartungen der aktuellen wie potenziellen Kunden ausrichten. Die Ausgangsbasis ist deshalb die Erkenntnis, dass der Erfolg eines Unternehmens mageblich davon abhngt, wie gut es den Markt, in welchem es agiert, kennt und in der Lage ist, diesen im Sinne eines integrierten Marketingkonzepts zu bearbeiten. Dieses Buch richtet sich sowohl an Studierende, Lehrende als auch an Praktiker. Dabei werden sowohl grundlegende Fragen beantwortet als auch der Einsatz des Geomarketing in der Praxis beleuchtet. Im Speziellen wird der Leitfrage nachgegangen, welchen Beitrag Geomarketing, mit besonderem Fokus auf dessen Teildisziplin Mikromarketing, zu einer markt- und kundenorientierten Marktbearbeitung im Direktmarketing leisten kann. Hauptziel dieser Betrachtung ist es also, die Bedeutung der relativ jungen Disziplin Geomarketing fr das Direktmarketing im B2C-Bereich herauszustellen. Dabei soll die Frage beantwortet werden, in welchen Bereichen Geomarketing und der Einsatz von kleinrumigen Informationen im Rahmen von Database Marketing bei der Planung, Durchfhrung und Kontrolle von Direktmarketingaktivitten eingesetzt werden knnen und eingesetzt werden.   Biographische Informationen Johannes Kroll, Dipl. Kfm., wurde 1983 in Rosenheim geboren. Bereits whrend des Studiums der Betriebswirtschaftslehre an der Universitt Regensburg sammelte der Autor praktische Erfahrungen in Marketing und Vertrieb bei der Jentro Technologies in Mnchen, Hersteller von Handynavigationssystemen. Hier wurde sein Interesse fr den geografischen Bezug von sowohl wirtschaftlichen als auch lebensnahen Fragestellungen geweckt. Herr Kroll ist derzeit bei der Mecomo AG, einem Mnchner IT-Systemhaus und Anbieter von ortsbezogenen Lsungen und Flottenmanagement-Systemen, als Projektmanager Mobile Apps und Content ttig.

Price: $27.83 USD

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Sams Teach Yourself Visual C#® 2008 in 24 Hours James Foxall   Starter Kit DVD includes Visual C#® 2008 Express Edition   In just 24 sessions of one hour or less, you will be up and running with Visual C# 2008. Using a straightforward, step-by-step approach, each lesson builds upon the previous one, allowing you to learn the essentials of Visual C# from the ground up.   By the Way notes present interesting pieces of information.   Did You Know? tips offer advice or teach an easier way to do something.   Watch Out! cautions advise you about potential problems and help you steer clear of disaster.   Learn how to... Use the powerful design environment of Visual Studio 2008 Design a feature-rich interface using components such as tree views and tabs Create robust applications using modern error handling Draw fast graphics using GDI+ Build a database application using ADO.NET Distribute a Visual C# 2008 application   James Foxall is vice president of Tigerpaw Software, Inc. (www.tigerpawsoftware.com), a Bellevue, Nebraska, Microsoft Certified Partner specializing in commercial database applications. He manages the development, support, training, and education of Tigerpaw CRM+, an award-winning application that automates contact management, marketing, service and repair, proposal generation, inventory control, and purchasing. Tigerpaw has more than 20,000 licensed users in 27 countries. Foxall’s experience in creating certified Office-compatible software has made him an authority on application interface and behavior standards. In addition to being a well-known author, James is an international speaker on Microsoft technologies, has taught at the college level, and contributes to several journals.   DVD Includes: Microsoft® Visual C#® 2008 Express Edition   On the Web: Register your book at informit.com/title/9780672329906 for access to author code, examples, updates and corrections as they become available.   Category: Microsoft Programming Covers: Visual C# 2008 User Level: Beginning  

Price: $27.99 USD

The second edition of a bestseller, Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data is still the only book, to date, to distinguish between statistical data mining and machine-learning data mining. The first edition, titled Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data, contained 17 chapters of innovative and practical statistical data mining techniques. In this second edition, renamed to reflect the increased coverage of machine-learning data mining techniques, the author has completely revised, reorganized, and repositioned the original chapters and produced 14 new chapters of creative and useful machine-learning data mining techniques. In sum, the 31 chapters of simple yet insightful quantitative techniques make this book unique in the field of data mining literature. The statistical data mining methods effectively consider big data for identifying structures (variables) with the appropriate predictive power in order to yield reliable and robust large-scale statistical models and analyses.In contrast, the author's own GenIQ Model provides machine-learning solutions to common and virtually unapproachable statistical problems. GenIQ makes this possible -- its utilitarian data mining features start where statistical data mining stops. This book contains essays offering detailed background, discussion, and illustration of specific methods for solving the most commonly experienced problems in predictive modeling and analysis of big data. They address each methodology and assign its application to a specific type of problem. To better ground readers, the book provides an in-depth discussion of the basic methodologies of predictive modeling and analysis. While this type of overview has been attempted before, this approach offers a truly nitty-gritty, step-by-step method that both tyros and experts in the field can enjoy playing with.

Price: $79.95 USD

From cell phones to Web portals, advances in information and communications technology have thrust society into an information age that is far-reaching, fast-moving, increasingly complex, and yet essential to modern life. Now, renowned scholar and author David Luenberger has produced Information Science , a text that distills and explains the most important concepts and insights at the core of this ongoing revolution. The book represents the material used in a widely acclaimed course offered at Stanford University. Drawing concepts from each of the constituent subfields that collectively comprise information science, Luenberger builds his book around the five "E's" of information: Entropy, Economics, Encryption, Extraction, and Emission. Each area directly impacts modern information products, services, and technology--everything from word processors to digital cash, database systems to decision making, marketing strategy to spread spectrum communication. To study these principles is to learn how English text, music, and pictures can be compressed, how it is possible to construct a digital signature that cannot simply be copied, how beautiful photographs can be sent from distant planets with a tiny battery, how communication networks expand, and how producers of information products can make a profit under difficult market conditions. The book contains vivid examples, illustrations, exercises, and points of historic interest, all of which bring to life the analytic methods presented: Presents a unified approach to the field of information science Emphasizes basic principles Includes a wide range of examples and applications Helps students develop important new skills Suggests exercises with solutions in an instructor's manual

Price: $99.50 USD

Practical Business Statistics, Sixth Edition, is a conceptual, realistic, and matter-of-fact approach to managerial statistics that carefully maintainsbut does not overemphasizemathematical correctness. The book offers a deep understanding of how to learn from data and how to deal with uncertainty while promoting the use of practical computer applications. This teaches present and future managers how to use and understand statistics without an overdose of technical detail, enabling them to better understand the concepts at hand and to interpret results. The text uses excellent examples with real world data relating to the functional areas within Business such as finance, accounting, and marketing. It is well written and designed to help students gain a solid understanding of fundamental statistical principles without bogging them down with excess mathematical details. User-friendly, lively writing style. Separate writing chapter aids instructors in teaching how to explain quantitative analysis. Over 200 carefully-drawn charts and graphs show how to visualize data. Data mining is a theme that appears in many chapters, often featuring a large database (included on the website) of characteristics of 20,000 potential donors to a worthy cause and the amount actually given in response to a mailing. Many of the examples and problems in the sixth edition have been updated with more recent data sets, and the ever-changing Internet continues to be featured as a data source. Each chapter begins with an overview, showing why the subject is important to business, and ends with a comprehensive summary, with key words, questions, problems, database exercises, projects, and cases in most chapters. All details are technically accurate (Professor Siegel has a PhD in Statistics from Stanford University and has given presentations on exploratory data analysis with its creator) while the book concentrates on the understanding and use of statistics by managers. Features that have worked well for students and instructors in the first five editions have been retained.

Price: $99.95 USD

This is an exploration and reconstruction of the role of charlatans, itinerant medical practitioners, in Italy from the Renaissance to the Enlightenment. David Gentilcore examines the goods and services charlatans provided, their marketing strategies, and dealings with the public, and shows how the authorities attempted to regulate and control their business. - ;From the mid-sixteenth century onwards, the Italian Protomedicato tribunals, Colleges of Physicians, or Health Offices (jurisdiction varied from state to state) required charlatans to submit their wares for inspection and, upon approval, pay a licence fee in order to set up a stage from which to perform and sell them. The licensing of charlatans became an administrative routine. As far as the medical magistracies were concerned, charlatans had a defineable identity,. constituting a specific trade or occupation. This book studies the way charlatans were represented, by contemporaries and by historians, how they saw themselves and, most importantly, it reconstructs the place of charlatans in early modern Italy. It explores the goods and services charlatans provided, their dealings with the public and their marketing strategies. It does so from a range of perspectives: social, cultural, economic, political, geographical, biographical and, of course, medical. Charlatans are not just some curiosity on the. fringes of medicine: they offered health care to an extraordinarily wide sector of the population. Moreover, from their origins in Renaissance Italy, the Italian ciarlatano was the prototype for itinerant medical practitioners throughout Europe. This book offers a different look at charlatans. It is the first to take seriously the licences issued to charlatans in the Italian states, compiling them into a 'charlatans database' of over 1,300 charlatans active throughout Italy over the course of some three centuries. In addition, it makes use of other types of archival documents, such as trial records and wills, to give the charlatans a human face, as well as a wide range of artistic and printed sources, not forgetting the output of the. charlatans themselves, in the form of handbills and pamphlets. - ;In a book destined to become a classic in the field, David Gentilcore offers a remarkably textured view of the somewhat elusive history of early modern charlatans. - George McClure, Journal of the History of Medicine and Allied Sciences;A superb piece of scholarship with a nuanced blend of medical, social, and cultural history, Medical Charlatanism in Early Modern Italy will appeal to a wide range of scholars and should stand for some time as the authoritative treatment of the subject. - George McClure, Journal of the History of Medicine and Allied Sciences;This wonderfully informative, deeply learned, historiographically acute and wide-ranging study should be indispensable reading for all historians of early modern medicine. - Nancy Siraisi, Social History of Medicine

Price: $150.00 USD

The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications. Introduces data mining methods and applications. Covers classical and Bayesian multivariate statistical methodology as well as machine learning and computational data mining methods. Includes many recent developments such as association and sequence rules, graphical Markov models, lifetime value modelling, credit risk, operational risk and web mining. Features detailed case studies based on applied projects within industry. Incorporates discussion of data mining software, with case studies analysed using R. Is accessible to anyone with a basic knowledge of statistics or data analysis. Includes an extensive bibliography and pointers to further reading within the text. Applied Data Mining for Business and Industry, 2nd edition is aimed at advanced undergraduate and graduate students of data mining, applied statistics, database management, computer science and economics. The case studies will provide guidance to professionals working in industry on projects involving large volumes of data, such as customer relationship management, web design, risk management, marketing, economics and finance.

Price: $160.00 USD