| Branding Iron
This book is in New - Excellent condition
Price: $20.96 USD
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| The Philosophy of Branding
This book is in Used condition
Price: $26.02 USD
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| What is Branding?
This book is in New - Excellent condition
Price: $26.25 USD
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| Museum Branding
This book is in New - Excellent condition
Price: $27.95 USD
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| The Best of Branding
This book is in New - Excellent condition
Price: $28.57 USD
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| Cultures of Commodity Branding
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online EBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Price: $36.95 USD
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| Integrated Branding
This book is in New - Excellent condition
Price: $37.90 USD
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| The Best of Branding
This book is in Used condition
Price: $51.51 USD
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| Corporate Branding
This book is in Used condition
Price: $98.51 USD
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| JIBR Special Issue on Branding
This e-book is an outcome of the Second International Conference on Brand Management (ICBM), hosted by the Institute of Management Technology (IMT), Ghaziabad in collaboration with the University of Greenwich. ICBM 2010 emphasized on the role of corporate brand identity in successful strategic branding. With the kind of developments that one is witnessing in the global market space, corporate brand reputation is the key to sustainable branding by businesses. The special issue carries four papers focusing on various aspects of branding in diverse industries in India. Yet, what is common between all is that each maps the brand image based on consumer/employee perceptions and finally concludes with their implications on the corporate image. This issue educates the readers on the best practices and performance of a lifestyle brand, the India tourism brand, retail store brand and a business to business (B2B) brand.
Price: $199.00 USD
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