| Strategic Integrated Marketing Communications
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact. It demonstrates that IMC is not just the utilisation of multiple communications options in a campaign but depends on- * Effective brands having the right positioning and brand attitude * The use of IMC to ensure that that all aspects of the brand communications reinforce the brand message consistently * That IMC is ensures that all marketing communications for brands also support the company's overall identity, image and reputation * An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies * Once an emerging discipline IMC now lies at the heart of successful Marketing Strategy * Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this
Price: $42.95 USD
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| Scenarios in Marketing: From Vision to Decision
Strategic Marketing : Scenarios in Marketing: From Vision to Decision
Price: $44.99 USD
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| Scenarios in Marketing: From Vision to Decision
Strategic Marketing : Scenarios in Marketing: From Vision to Decision
Price: $55.00 USD
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| Industrial Marketing Strategy, 3rd Edition
Strategic Marketing : Industrial Marketing Strategy, 3rd Edition
Price: $65.00 USD
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| Project Marketing: Beyond Competitive Bidding
Strategic Marketing : Project Marketing: Beyond Competitive Bidding
Price: $74.95 USD
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| Strategic Marketing For Health Care Organizations
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations , students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Price: $90.00 USD
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| The Marketing of Technology Intensive Products and Services
Strategic Marketing : The Marketing of Technology Intensive Products and Services
Price: $105.00 USD
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| Strategic Sales and Strategic Marketing
No Synopsis Available
Price: $121.88 USD
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| Geomarketing: Methods and Strategies in Spatial Marketing
Strategic Marketing : Geomarketing: Methods and Strategies in Spatial Marketing
Price: $148.00 USD
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| Strategic Marketing
No Synopsis Available
Price: $151.74 USD
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