Often, church leaders define marketing as spending large amounts of money on big ads in the church page section of local newspapers, building a killer web site or a dozen other standard marketing ideas that cost lots of money, or creating publications in full color that are professionally printed. Just as often, the church realizes very little return on its investment. Ministry Marketing Made Easy provides alternative, practical ways for church leaders to communicate the church's message.

Price: $13.00 USD

Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies , Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies , Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies , 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Price: $19.99 USD

General Marketing & Sales : IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations

Price: $29.99 USD

As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don't know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles and applications presented can also be used with other applications like Top Producer, Online Agent and other marketing programs by Hewlett Packard. 5-MINUTES TO GREAT REAL ESTATE MARKETING IDEAS is a collection of powerful marketing tools, valuable ideas, and do-it-yourself strategies to help real estate professionals like you set up action plans for existing clients, past clients, for-sale-by-owners, expired listings and much more. You'll learn the secrets to using free reports, letters and documents, sample flyer and postcard templates, listing and buying presentations along with other tools to help streamline and improve your daily real estate business. This book also incorporates the ideas, documents, templates and other marketing proposals through use with the Microsoft® Office Family of products such as Word®, Excel®, Outlook®, PowerPoint®, Publisher® and more. The bonus CD-ROM included in the book provides all of the forms, documents, checklists and presentations found throughout the book.

Price: $31.99 USD

General Marketing & Sales : IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations

Price: $44.95 USD

General Marketing & Sales : Power Presentations: How to Connect with Your Audience and Sell Your Ideas

Price: $45.00 USD

CONTEMPORARY MARKETING, 2013 UPDATE, includes everything you need to begin a successful marketing career, as well as information and insights to help you understand your own specific studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 2013 UPDATE continues to offer a trusted, thorough guide to fundamental marketing principles—now extensively updated with the newest trends and research in this dynamic discipline.

Price: $156.99 USD

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

Price: $192.49 USD

Social Marketing is about delivering social values, promoting social causes or effecting social changes by planning and implementing marketing strategies to meet the needs of multiple constituencies. This ebook serves as a forum for researchers to share their ideas and research findings about social marketing issues facing various for profit and not-for-profit organizations in different countries. To this end we have brought together research contributions from international social marketing researchers who have been actively engaged in addressing some of the critical social marketing issues in different parts of the world.

Price: $199.00 USD

A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.

Price: $325.00 USD