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Results 61 - 70 of about 117 for marketing consultants


Essential Tools for Operations Management

The third book in the Essential Tools For series… on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox , this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author www.essentialtoolsseries.com Third book in a new series that see's Simon Burtonshaw-Gunn’s The Essential Toolbox broken down and expanded to find the essential tools for a range of business areas This volume includes 30% new material in the form of new tools and techniques for guiding consultants Covers: Strategic Management; Business Planning; Product Development; People Management; Supply Chain Management Active author, Simon Burtonshaw-Gunn speaks regularly About the Author: Simon Burtonshaw-Gunn is a practising management consultant with over 30 years experience in both the public and private sectors and covering a range of organizations and industries. He holds two Master's degrees and a PhD in various Strategic Management topics. Book includes a forward by Malik Salameh.



Price: $27.95 USD

Essential Tools for Operations Management
A Practical Guide to Leadership and Management in Academic Radiology

?This is a practical nuts-and-bolts guide that is based on the authors’ experience and success in the Radiology Department at the University of California at San Francisco. Academic chairs, especially those recently appointed, struggle with leadership and management. Many have little prior experience in these areas. The material presented here is practical and specific. Each chapter is independent of the others, and the text can be used mostly as a reference tool. The text deals with the major issues facing academic Radiology leaders. The topics selected were chosen carefully and are based on the authors’ collective years of experience attempting to manage their own department but also consult for many others. The first topic is the balance among the three primary missions of an academic department, namely, clinical care, teaching, and research. These three major missions will be described in some depth, with an effort to provide reference materials that, hopefully, will stand the test of time and remain useful over the years to come. In addition, this text will provide guidance about faculty development, departmental organization, marketing and fundraising, and strategic perspectives. It will be of interest to chairs, departmental administrators, vice-chairs and other departmental leaders, section chiefs, hospital administrators and, of course, consultants.



Price: $37.95 USD

A Practical Guide to Leadership and Management in Academic Radiology
Starting Your Own Practice

Praise for STARTING YOUR OWN PRACTICE "This book will become your blueprint for success if you decide to go down the path of going into business for yourself." --Dr. Bob Froehlich, Chairman Investor Strategy Committee, Scudder Investments If you're tired of working for someone else and have contemplated striking out on your own, Starting Your Own Practice: The Independence Guide for Professional Service Providers can turn your dream of owning an independent business into a reality. Written from the perspective of successful entrepreneur and investment advisor, Robert Fragasso, this book is designed to help professionals who provide skilled personal service--from investment advisors, brokers, consultants, attorneys, and accountants to computer programmers, healthcare professionals, and architects--make the right choices as they pursue their independent business endeavors. Filled with in-depth insight and practical advice, Starting Your Own Practice lays out a complete blueprint to business independence that includes:Deciding whether self-employment is right for youHow to leave your current employerStructuring the marketing, management, staffing, and general operation of your businessConverting existing clients or customers to your new business as well as gaining new clients and customersThe best ways to finance your businessProtecting yourself and your business from liability and loss



Price: $39.95 USD

Starting Your Own Practice
Security Design Consulting

A crucial reference for the practicing or aspiring design consultant, Security Design Consulting brings you step by step through the process of becoming a security consultant, describing how to start the business, market services, write proposals, determine fees, and write a report. Specific elements of assessment, design and project management services as well as acquiring product and industry knowledge are all covered in detail. Concentrating on client-focused marketing and sales strategies as well as the crucial elements of preparing, running, and succeeding at the security consulting business, Security Design Consulting gives the reader a working knowledge of all the steps necessary to be a successful security design consultant and a smarter business owner. Security directors, architects and security management consultants will also find this reference invaluable in understanding the security design consultant's important and growing role in an overall security program. * Focuses on consulting in security design, not security management * Provides sample service agreements, specifications, and reports to use as models * Emphasizes the highest technical and ethical standards for this increasingly crucial profession



Price: $43.95 USD

Security Design Consulting
Organizational Consulting

The expert guide to effective internal consulting This book guides internal consultants through the steps necessary to bolster their credibility, build relationships within the organization, develop internal marketing abilities, and apply proper methodologies to their work. Alan Weiss, an experienced consultant, provides practical techniques the internal consultant, internal human resources practitioner, and any other internal change agent can use to excel at work, advance their careers, and become valued assets to their organizations. Some of the major subjects covered include setting up the proper environment for success and establishing peer-level interactions. Alan Weiss, PhD (East Greenwich, CT), has consulted with hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, and Chase. He lectures widely and appears regularly on radio and television to discuss productivity and performance. He is the author of twelve books, including Getting Started in Consulting (Wiley: 0-471-38455-0), The Ultimate Consultant (Jossey-Bass: 0-7879-5508-6), How to Acquire Clients (Jossey-Bass: 0-7879-5514-0), and Process Consulting (Jossey-Bass: 0-7879-5512-4).



Price: $45.00 USD

Organizational Consulting
The Business Guide to Sustainability

First edition:Winner of Choice Magazine - Outstanding Academic Titles for 2007Sustainability promises both reduced environmental impacts and real cash savings for any organization ? be it a business, non-profit/NGO or government department. This easy-to-use manual has been written by top business consultants specifically to help managers, business owners, organizational leaders and aspiring environmental managers/sustainability coordinators to improve their organization's environmental, social and economic performance.The authors demystify 'sustainability', untangle the plethora of sustainability frameworks, tools and practices, and make it easy for the average person in any organization to move towards sustainability. Organized by sector (manufacturing, services and office operations, and government) and common organizational functions (senior management, facilities, human resources, purchasing, environmental affairs and compliance, marketing and public relations, and finance and accounting), the authors show how organizations can incorporate sustainability into their everyday work through the application of useful tools and self-assessments.This fully updated edition includes a new chapter on information and communication technology (ICT). The authors have also added many new facts, stories, practices and resources throughout the book to keep up with this rapidly emerging field and have updated their widely used SCORE sustainability assessment.



Price: $49.95 USD

The Business Guide to Sustainability
Critical Corporate Communications

Critical Corporate Communications :A Best Practice Blueprint Naomi Langford-Wood and Brian Salter A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author: Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership: Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002



Price: $55.00 USD

Critical Corporate Communications
An Introduction to LTE

An Introduction to LTE explains the technology used by 3GPP Long Term Evolution. The book covers the whole of LTE, both the techniques used for radio communication between the base station and the mobile phone, and the techniques used for signalling communication and data transport in the evolved packet core. It avoids unnecessary detail, focussing instead on conveying a sound understanding of the entire system. The book is aimed at mobile telecommunication professionals, who want to understand what LTE is and how it works. It is invaluable for engineers who are working on LTE, notably those who are transferring from other technologies such as UMTS and cdma2000, those who are experts in one part of LTE but who want to understand the system as a whole, and those who are new to mobile telecommunications altogether. It is also relevant to those working in non technical roles, such as project managers, marketing executives and intellectual property consultants. On completing the book, the reader will have a clear understanding of LTE, and will be able to tackle the more specialised books and the 3GPP specifications with confidence. Key features - Covers the latest developments in release 10 of the 3GPP specifications, including the new capabilities of LTE-Advanced Includes references to individual sections of the 3GPP specifications, to help readers understand the principles of each topic before going to the specifications for more detailed information Requires no previous knowledge of mobile telecommunications, or of the mathematical techniques that LTE uses for radio transmission and reception



Price: $80.00 USD

An Introduction to LTE
m-Profits

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. 'm-Profits: Making Money from 3G Servives' will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. * Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user * Explains how will money be made out of delivering 3G services * Covers the key issues of 'revenue sharing' and competition * Includes 12 service vignettes Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.



Price: $110.00 USD

m-Profits
Contract Research and Development Organizations

The last 10 years have seen a seismic shift in therapeutic product development and testing. In both the pharmaceutical (both small and large molecule) and medical device sectors, the vast majority of testing and evaluation of products is not performed within innovator companies, but rather has been outsourced to a growing universe of commercial organizations. The authors both have more than 30 years experience in this field, and both have worked within innovator companies, for CROs, and as consultants in the field. "Contract Research and Development Organizations: Their Role in Global Product Development" has been crafted by these authors to provide a how to guide for all aspects of working with CROs in selecting, working with and ensuring the best possible desirable outcome of having the R&D function, or substantial parts of it, outsourced. It uses as the exemplary case nonclinical safety assessment, biocompatibility and efficacy testing which are to be performed to select the best possible candidate compound, device or formulation and then moving the resulting regulated therapeutic medical product into and through the development process and to marketing approval.But also covered are the contract synthesis of drug substances and corresponding manufacture of biologics and manufacture of products, formulation development, clinical evaluation, regulatory and document preparation support, and use of consultants. Included in the volume are an exhaustive listing of those CROs in the (drug and device) safety evaluation sector and their contact information and capabilities, and extensive similar listing for the other types of contract service providers. Also included are guidances on how to monitor ongoing work at contract facilities and audit check lists for GLP, GMP and GCP facilities. These listings are international in scope, and a specific chapter addresses working with some of the newer international CROs.



Price: $189.00 USD

Contract Research and Development Organizations


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