| Vocational Business Market Research
No Synopsis Available
Price: $25.84 USD
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| Market Intelligence
Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma
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| Industrial Market Research Workbook
No Synopsis Available
Price: $34.08 USD
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| The Entrepreneur's Guide to Market Research
No Synopsis Available
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| Market Research: Theory and Practice
No Synopsis Available
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| Market Research and Analysis
No Synopsis Available
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| The Art & Science of Interpreting Market Research Evidence
The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Price: $55.00 USD
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| Statistics in Market Research
No Synopsis Available
Price: $68.25 USD
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| The Rise of Marketing and Market Research
No Synopsis Available
Price: $82.88 USD
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| Market Research Sourcebook 1999
No Synopsis Available
Price: $315.90 USD
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