The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are eight headlines that work--and how to use them eleven ways to make your copy more readable fifteen ways to open a sales letter the nine characteristics of successful print ads how to build a successful freelance copywriting practice fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

Price: $9.99 USD

How to Make Memories into Memoirs, Ideas into Essays, and Life into Literature From drawing a map of a remembered neighborhood to signing a form releasing yourself to take risks in your work, Roorbach offers innovative techniques that will trigger ideas for all writers. Writing Life Stories is a classic text that appears on countless creative nonfiction and composition syllabi the world over. This updated 10th anniversary edition gives you the same friendly instruction and stimulating exercises along with updated information on current memoir writing trends, ethics, internet research, and even marketing ideas. You'll discover how to turn your untold life stories into vivid personal essays and riveting memoirs by learning to open up memory, access emotions, shape scenes from experience, develop characters, and research supporting details. This guide will teach you to see your life more clearly and show you why real stories are often the best ones.

Price: $16.99 USD

This is the eBook version of the printed book. “Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise   You’ve already got great content — now, monetize it!   Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!   Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!   You’ll Learn How To: • Discover and leverage useful, valuable, actionable content you didn’t know you had • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing • Create more visibility, traffic, and awareness for your website and brand • Link content more tightly with prospecting and sales initiatives • Syndicate and aggregate content to extend its reach • Make your content easier to find on the Web—simply and inexpensively • Adapt your strongest content into high-performing online press releases • Encourage viral marketing, pass-along readership and word-of-mouth buzz • Measure your performance against the 3 O’s: outputs, outcomes, and objectives • Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts • Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more  

Price: $19.99 USD

Podcasting is a combination of MP3 files, Internet radio, RSS (“Really Simple Syndication�), and iPods. MP3 files are typically individual tracks from music or comedy CDs, Internet radio is done with streaming audio in real time, and RSS lets your computer automatically keep track of new information posted on websites. Podcasting combines these technologies to create radio/music/talk programs that you can download and play on your computer or on an iPod or other portable player. Not only can you listen to podcasts, you can create and distribute your own podcasts without a lot of difficulty. Many of the techniques already used to publicize a website or a blog can be used to promote a podcast. In fact, one popular use for podcasting is as an audio blog. Podcasters can also include images and other data, so podcasting can be used for business as well as entertainment. It’s possible to build training curriculum, product briefings, marketing presentations, and even new employee orientations with podcasts: the potential for this field is barely scratched.

Price: $19.99 USD

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Price: $24.95 USD

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.

Price: $24.95 USD

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions , author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.

Price: $24.95 USD

The perfect place to learn how to design Web sites for mobile devices! With the popularity of Internet access via cell phones and other mobile devices, Web designers now have to consider as many as eight operating systems, several browsers, and a slew of new devices as they plan a new site, a new interface, or a new sub-site. This easy-to-follow friendly book guides you through this brave new world with a clear look at the fundamentals and offers practical techniques and tricks you may not have considered. Explores all issues to consider in planning a mobile site Covers the tools needed for mobile design, in particular XHTML and CSS Shows you how to plan for multimedia, e-commerce, and marketing your site, including adding audio, video, and social networking Provides real-world examples and tips to help you avoid common pitfalls If you're contemplating Web design in a mobile world, start first with this practical guide.

Price: $24.99 USD

Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instructions, this groundbreaking toolkit will outline how to build these pillars with Search Engine Optimization (SEO), Social Media Marketing (SMM), and call-to-action techniques.

Price: $29.95 USD

Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new production techniques and user-friendly interfaces in combination with the Internet the issue of mass customization started to develop significantly. This book analyses different mass customization production paradigms in trying to find a shared definition which is not limited to mere modules assembly. It also empathizes the difficulties and problems, from user-friendly interfaces to very rigid customers' demand curve towards price and time issues. Based on a marketing survey of over 500 European respondents the results indicate the possibility of breaking brand's fidelity through mass-customized products provided by a short delivery time and an identical price.

Price: $49.95 USD