So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore: Doing research, defining your niche and target market, and putting it together in a practical business plan Getting the hardware and software you’ll need to get going Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos Selecting a Web hosting service (with info on free Web site homesteading) Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic   Running a business on eBay Marketing your business and the secrets to search engine success Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: Lots of Web sites that will give you good ideas A companion Web site that includes an online directory of Internet business resources A list of legal and business requirements Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

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“Refreshingly irreverent and lucidly written…go for it whether you’re a wannabe or an old pro!” – James H. Kennedy, Founder, Consultant News, on the first edition of Consulting For Dummies .  . “Whether you are a novice consultant or a pro, Consulting For Dummies coaches you to outstanding success. It is crammed with practical, proven tips and techniques to attract clients and to deliver a quality project profitably while having fun.” – Bradley Zehner II, Ph.D., Professor, Pepperdine University , and Founder, Zetec, Strategy and Marketing Consulting, on the first edition of Consulting For Dummies.  . “This book is a revelation – a must read.” – Ken Shelton, Editor, Executive Excellence, on the first edition of Consulting For Dummies .  . Product Description. So you want to be a consultant? If you have expertise people are willing to pay for and the motivation to work hard at this exciting and rewarding profession, Consulting For Dummies, 2 nd Edition, supplies the rest. Newly revised – with lots more information for aspiring and established consultants alike – Consulting For Dummies, 2 nd Edition is without a doubt the most current and comprehensive book available today on the art and business of consulting. In it, you’ll find everything you need to set up your consulting business, generate demand for your services, create lasting solutions for your clients, and succeed!.  . This friendly, practical, guide shows you how to get your business off the ground and running smoothly, with the latest on developing a marketable idea, running your home office, writing winning proposals, selling your services, and getting referrals. You’ll find expert tips on setting fees, keeping track of time and money, and building a business with new clients, including the latest on using the Internet to market your services and make a name for yourself. Discover how to:.  :; Start a successful consulting business; Build partnerships with clients; Handle financial and legal issues; Set your fees (including advanced pricing strategies); Write winning proposals; Understand and develop solutions for client problems; Make great presentations; Negotiate contracts; Promote your business; Implement your recommendations and make them stick; Practice the ABCs of selling; Reward current clients for referrals; Troubleshoot common consulting issues; Take your consulting business to the next level.  . Complete with savvy tips on how to improve cash flow, find new clients, and increase your business with existing clients Consulting For Dummies, 2 nd Edition, helps you get your business up and running fast. And if you’ve already got an established consulting business, Consulting For Dummies, 2 nd Edition, helps you take your business to the next level – building your client base and increasing your bottom line. From the Back Cover. The fun and

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