More than 100 can't-miss cover letters for any point along the career path. This revised and updated edition of Slam Dunk Cover Letters includes more than 100 samples of surefire cover letters for an array of career paths. Written in an upbeat, down-to-earth style, it arms you with priceless information on structure, style, and grammar; letter formats; and best methods of customizing cover letters. Author Mark Rowh calms your fears and makes the process less daunting by providing answers to commonly asked questions about cover letters specifically and job hunting in general, while debunking many common cover letter myths. He also supplies you with:.:.; Work sheets that help you gather and organize vital information.; Valuable self-marketing tips guaranteed to give you an unbeatable, competitive edge.; Updated information on using the Internet during the job search process, including advice on how to make letters Internet-friendly.

Price: $10.95 USD

With staff cutbacks across the whole of the newspaper industry, the role of freelances is essential and their opportunities have never been greater. Who does what in the making of a newspaper and how does the freelance fit into the editor's plans? This book deals with the importance of marketing and knowing your readers, first contact with editors, how to write regular columns and features, reviewing, interviewing and meeting deadlines - and how to acquire an inexhaustible flow of ideas. There is information on the essential business of writing including rights (and wrongs), tax, plagiarism, keeping records, rates of pay (and how to get paid), syndication, the power of the press, official organisations to help you - and more. With detailed chapters on style, research, making the internet work for you and the rewards of rewriting, this book covers everything you need to know for success.

Price: $14.30 USD

How to Make Memories into Memoirs, Ideas into Essays, and Life into Literature From drawing a map of a remembered neighborhood to signing a form releasing yourself to take risks in your work, Roorbach offers innovative techniques that will trigger ideas for all writers. Writing Life Stories is a classic text that appears on countless creative nonfiction and composition syllabi the world over. This updated 10th anniversary edition gives you the same friendly instruction and stimulating exercises along with updated information on current memoir writing trends, ethics, internet research, and even marketing ideas. You'll discover how to turn your untold life stories into vivid personal essays and riveting memoirs by learning to open up memory, access emotions, shape scenes from experience, develop characters, and research supporting details. This guide will teach you to see your life more clearly and show you why real stories are often the best ones.

Price: $16.99 USD

In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.” Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including: • Teaching businesses computer basics, management techniques, or programming skills • Publishing guides to help employees understand their firm’s software • Producing interactive content that explains products to customers • Creating Web sites to help students do their homework or seniors hone their Internet skills • Providing content, marketing help, or tech services for other e-learning firms • Brokering classes, recruiting students, or reselling CD-based courses for other businesses

Price: $17.95 USD

This is the eBook version of the printed book. A straightforward, graphic-based reference for securing your home network  Set up a firewall Secure your wireless network Stop adware and spyware Keep your children safe from online threats Prevent a virus outbreak Avoid Internet scams  Phishing. Malware. Spyware. Trojan horses. Firewalls. Parental controls. If you have a home computer connected to the Internet, you need to understand these security terms. If that connection is high-speed (always on) or you run a wireless network, your need–your vulnerability–is that much greater. Now, with Home Network Security Simplified, you can get illustrated, easy-to-digest information written specifically for your needs.   For each class of security threat, Home Network Security Simplified provides a tutorial–including tricks and tools that hackers use, a primer on network security design fundamentals, and step-by-step instructions on implementing security solutions. The authors also offer tips for monitoring your network and show what to do in the event of a security breach. Specifically, you will learn how to: Home Network Security Simplified features engaging four-color illustrations throughout, as well as informative security tips and pointers to other resources for more advanced information. Use this book to find the peace of mind that comes with knowing that your home network and your information are secure.   Jim Doherty is the director of marketing and programs with Symbol Technologies’ industry solutions group. Prior to joining Symbol, Jim worked at Cisco Systems, where he led various marketing campaigns for IP telephony and routing and switching solutions. Jim has 17 years of engineering and marketing experience across a broad range of networking and communications technologies. Jim is a coauthor of the Networking Simplified series, including Cisco Networking Simplified , Home Networking Simplified , and Internet Phone Services Simplified . He is also the author of the “Study Notes” section of CCNA Flash Cards and Exam Practice Pack (CCNA Self-Study, Exam #640-801), Second Edition. Jim is a former Marine Corps sergeant; he holds a bachelor’s degree in electrical engineering from N.C. State University and a master’s degree in business administration from Duke University.   Neil Anderson is the senior manager of enterprise systems engineering at Cisco Systems. Neil has more than 20 years of engineering experience including public telephone systems, mobile phone systems, Internet, and home networking. At Cisco, Neil’s focus is large corporate customers in the areas of routing and switching, wireless, security, and IP communications. Neil is a coauthor of the Networking Simplified series, including Home Networking Simplified and Internet Phone Services Simplified. Neil holds a bachelor’s degree in computer science

Price: $19.99 USD

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver , Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs

Price: $24.95 USD

An innovative guide to using social networking for successful investing There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone-including investors-to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals-and with this new book, he'll show you how to use social media to profit like the pros. You'll learn how to Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions.

Price: $27.95 USD

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge. Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities Describes new business models for marketing knowledge over the Internet Provides practical guidelines for packaging knowledge and participating in knowledge markets.

Price: $48.95 USD

Hauptbeschreibung The number of Internet users is steadily growing. Currently, 55% of all Germans go online on a regular basis compared to 28% in 2001 - and there is no end in sight to this upward trend. Today's young people are growing up with the Internet and the Internet is growing up with them. It is evolving: the term for what is happening now in cyberspace is "Web 2.0", an expression coined at a conference in 2004 by the web-business mogul Tim O'Reilly, to describe a new evolutionary phase of the Internet. The phrase is shorthand for the second Internet boom, which now follows the one that ended in late 2001 with the biggest destruction of investors' capital in history. The bursting of the so-called dotcom bubble 6 years ago marked a turning point for the web. At that time, many people concluded that the Internet was over-hyped. Bubbles and the subsequent shakeouts, however, appear to be a common feature of all technological revolutions. They have always marked the point at which real success stories developed their full scope and showed their strength. The defining feature of the current evolutionary phase of the web is that established companies are giving huge amounts of money to start-ups which have three things in common: they have grown from nowhere with astonishing speed; they often have no revenue stream to speak of; and most of their content is produced by their users. Google paid $1.65bn for the acquisition of Youtube, Rupert Murdochs's News Corp. bought Myspace for $ 580m, and Holzbrinck fully took over Studivz.net for about ? 85m, to give just a few examples of recent "Web 2.0 deals". What makes these so-called online communities so valuable? The answer to this question may be surprising: The deployed technologies are more or less the same as 6 years ago, but what all these new sites share is a new approach to creating things: "user-generated content", in the jargon. The Internet is no longer about corporations telling users what to do, think or buy; it is about the content people create themselves. Participation, not publishing, is the keyword. This development is particularly interesting for corporations which have noticed the importance and potential of the "do-it-yourself Web" as both a strategic marketing tool and a source of valuable information about consumer preferences and opinions. Tomorrow's consumers will no longer be interested in what companies say about their products and services, they will rely on opinions of other "normal" people. Chris Anderson, chief editor of Wired Magazine, states: "Your brand is what Google says about it. Not what you say about it". Corporations which have spent huge amounts of money on questionable market research projects in the past can get even better information for free in the future, as consumers and interested users exchange experiences and opinions about brands and products in online discussion forums anyway. As a result, marketing activities and product off

Price: $53.45 USD

Travel Perspectives: A Guide to Becoming a Travel Professional, 4th ed., is a book designed to address the challenges of today’s travel professional. Travel professionals must know and use technology that did not exist just a few years ago, and be able to develop their customer base by keeping ahead of the Internet. The knowledge required to meet these challenges is staggering and can be intimidating. With this newly updated reference, professionals can approach these challenges with confidence. The book takes the reader on a journey beginning with career opportunities, new technologies, and the new realities involved in traveling, and then progresses through travel products, geography and sales. The focus is on building skills and developing critical thinking abilities. The book provides both a complex survey of the travel industry and the hands-on skills needed to secure and retain employment as a travel professional. There is considerable attention paid to the Internet and the World Wide Web as a reference tool and also as a tool for sales and marketing in the dot com travel environment. Relevant information on travel safety and security is a primary concern for today’s travelers and travel professionals, therefore policies, government agencies, and procedures are all investigated in the book. Ecotourism is explored and there is a new section on geography. Being a travel professional in the 21st century requires complex product knowledge as well as a whole new set of skills, and readers will benefit from this informative and explorative book that addresses these products and skills in a real-world way.

Price: $121.49 USD