Unleash the power of blogging in your real estate business. Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers. Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:.: Develop an effective Internet marketing strategy.; Generate leads consistently at almost no cost.; Define yourself as an expert in a particular area.; Serve your market niche.; Establish long-term relationships with your customers.; Create content that attracts major search engines.; Create buzz about your blog in the media. Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

Price: $18.95 USD

Use e-mail to boost your income-today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online-using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it-no matter what it is. And even if you don't have your own original product idea, don't worry. Inside you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online-and you can too. This is not a get-rich-quick scheme; it's a make-money-quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: * Develop and sell a product online * Target your customers * Promote your product * Market to niche audiences * Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all-stars and marketing powerhouses, The E-Code is a simple, easy-to-use guide to making money online, right now.

Price: $19.95 USD

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Price: $22.95 USD

This is the eBook version of the printed book. If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search engines and free publicity from the press. Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the press, simultaneously. Use this approach to skyrocket your sales while building your brand. This book reveals the insider secrets of how to: • Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from search engines, e-mail, and affiliate marketing. • Maximize your exposure by building your online reputation as an industry expert. • Recognize search engine spammers who will get your site banned and kill your cash flow. • Mimic the successful Internet marketing techniques that have elevated the status of well-known sites. • Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders. This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.

Price: $23.99 USD

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

Price: $24.95 USD

This is the eBook version of the printed book. The first complete framework for integrating offline and online marketing! Step-by-step processes for reengineering any brand! Achieving true synergies between online and offline brands Includes interviews with the world's leading Internet branding executives The Internet has changed all the business rules you live by–especially the rules for branding your products, services, and organization. Cyberbranding doesn't merely show you how the rules have changed: it presents a complete framework for branding that works now–and for years to come. Drawing on her extensive experience as a marketing consultant–and on interviews with many of the world's leading Internet branding executives–Deirdre Breakenridge answers these and other crucial questions: How do you move your brand online without compromising the values it already holds in the "real" world? How can you re-engineer an existing brand in the wake of the Internet revolution? How can you create a new brand that leverages the full power of the Web? The Internet. It isn't easy money. It isn't an excuse to forget the fundamentals. But for marketers willing to work hard, and work intelligently, it is the brand-building opportunity of a lifetime. In Cyberbranding , Deirdre Breakenridge shows how to use the Internet to build brands–and customer relationships–of remarkable depth and power. Drawing on the Internet's most impressive success stories–and its cautionary tales of disaster–she shows how to: Develop the vision of your online brand Identify your true online audience Persuade your customers by empowering them Personalize without becoming intrusive Make the most of online and offline research Use the much-maligned banner ad as a key branding tool Integrate Internet-based and off-line branding activities Appeal more effectively to today's multi-tasking consumer Draw the repeat traffic you're looking for Create affiliate marketing programs that work With Cyberbranding you can master lessons others spent billions to learn-and build 21st century brands worth billions to own. Whether you're a business leader, strategist, marketing professional, or public relations specialist, Cyberbranding gives you an action plan for strengthening your brand online and off–and leveraging it for maximum competitive advantage. "Finally, a book that covers all the important aspects of Internet marketing!" –Chuck Riegel, EVP Worldwide Marketing, Cybercash From the Foreword: "...Smart CyberBranding is not about building the next Amazon or Yahoo or eBay... The new phase of the Internet revolution is about how businesses–often derisively referred to as "old economy" companies–take advantage of the new medium to vastly improve their bottom lines. And Breakenridg

Price: $29.00 USD

Hauptbeschreibung Im Rahmen der Vermarktung von Produkten gewinnt das Internet zunehmend an Bedeutung. Sowohl seitens des Anbieters als auch des Nachfragers dient es als Mittel zur Senkung der Kosten und zur Vereinfachung von Prozessen. Hierzu zhlen beispielsweise die Verringerung von Such- und Informationskosten (ex-ante Transaktionskosten), die Auftragsabwicklung, das Angebot eines Online-Supports sowie online-gesttztes After-Sales-Marketing (ex-post Transaktionskosten). Die rtliche und zeitliche Unabhngigkeit der Beteiligten beim Zugriff auf die elektronische Handelsplattform fhrt zudem zu einer Erweiterung der potentiellen Kundenbasis. Ziel der Implementierung des E-Business in die unternehmenseigenen Geschftsablufe liegt nicht blo in der Reduzierung der anbieterseitigen Kosten, sondern primr in der Schaffung eines Mehrwerts fr den Kunden. Da sich E-Business nicht als einzelnes Werkzeug in die Unternehmensstruktur integrieren lsst, sondern weitreichende Auswirkungen auf viele Unternehmensbereiche hat, zeigen sich Potenziale und Grenzen des elektronischen Geschftsverkehrs erst bei der Betrachtung des Unternehmens aus unterschiedlichen Perspektiven. Um die Einfhrung einer Softwareanwendung zur Abwicklung des Warenversands im elektronischen Verbrauchsteuersystem EMCS vorzubereiten, wird Software auf Basis theoretischer Grundlagen und aktueller Trends als digitales Produkt definiert und die Notwendigkeit zur Anreicherung des reinen Produkts mit nutzenstiftenden und kundenorientierten value-added Services sowie zur Bereitstellung von Mglichkeiten der Customization erlutert. Die erfolgreiche Einfhrung des E-Business in einem Unternehmen setzt nicht nur fundierte Fach- und Kundenkenntnis in Kombination mit kommunikativem und emotionalem Feingefhl voraus, sondern auch eine Analyse der Zielgruppe. Durch die Bercksichtigung von psychologischen und emotionalen Konstrukten der Konsumentenforschung im Rahmen des B2B-E-Business sowie durch die Tatsache, dass Transaktionen auch im geschftlichen Umfeld stets von emotions- und erfahrungsgeleiteten Anwendern durchgefhrt werden, ergibt sich die neue Zielgruppe der Decider and User (Entscheider und Anwender) innerhalb eines Unternehmens. Der Bereich des B2D-E-Business (Business-2-Decider and User) stellt nach diesem Verstndnis eine Teilmenge des Business-2-Business dar, welche sich durch besondere Eigenschaften auszeichnet, neue Austauschbeziehungen zur Folge hat und zu Herausforderungen seitens des Anbieters bei der Gestaltung eines E-Business-Konzepts fhrt. E-Business stellt demnach kein einmalig implementiertes Werkzeug zur Absatzfrderung dar, sondern ist als ganzheitlicher Managementansatz mit Auswirkungen auf die Gestaltung von Produkt, Kommunikation und Vertrieb sowie auf die strategische Entwicklung des Unternehmens zu verstehen. Insbesondere die Fokussierung auf das geschftliche Umfeld und die Vermarktung eines komplexen Softwareprodukts schrnken die Gltigkeit bisheriger Handlungsempfehlungen ein

Price: $38.96 USD

' The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

Price: $39.95 USD

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

Price: $40.00 USD

The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. "E-Commerce and Information Technology in Hospitality and Tourism" contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet's impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.

Price: $47.99 USD