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Results 61 - 70 of about 104 for free marketing book
| The Wealthy Freelancer Being your own boss can lead to incredible profits-here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment... forever ! Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word. Here's a glimpse of what's waiting for you inside this book: * Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals * How to get more prospects to say "Yes!" to the fees that you propose * Why striving to be the "best" in your field almost never works, and what to do instead * How to charge more - and earn more - by creating new income streams closely related to your core business * How to have more time for the life you want and still have a great income * How to "test the waters" and land freelance work now, even if you're already employed * Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions * Stories of real-life freelancers who destroy the myth that freelancers barely scrape by And dozens more proven tips and strategies to build a more profitable and fulfilling solo business. Price: $13.99 USD
 |  | | Making an impact online The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!. This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting. ''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager Price: $14.00 USD
 |  | | World Wide Rave A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave , David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR , reveals the most exciting and powerful ways to build a giant audience from scratch. Price: $22.95 USD
 |  | | The Tech-Savvy Real Estate Agent, Adobe Reader This is the eBook version of the printed book. Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more. This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments. Price: $23.99 USD
 |  | | Always Be Testing Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Save $25 on Google AdWords with coupon included in the book Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line. Price: $29.99 USD
 |  | | Professional Web Design: Techniques and Templates Whether you are an intermediate Web designer looking to take your sites to the next level or a more experienced designer looking to improve your professional skills, you will find the tools to meet your needs in Professional Web Design: Techniques and Templates, Second Edition. This completely updated version of the best-selling book features the 50 professional-quality, license-free Web design templates from the original, as well as 15 new templates, all of which can be easily customized and extended. Each ready-to-use design includes a homepage, and one second-level page, and the framework to build subsequent pages. All of the specific techniques that are required for building these and other highly usable sites have been updated to cover the latest technologies, including HTML, XHTML, JavaScript, CSS, Photoshop CS, and PHP. Also included are five new HTML e-mail templates, an increasingly important marketing tool. Detailed tutorials and hands-on projects teach both basic and sophisticated design concepts, including how to create designs for low, medium, or high content sites and the strengths and weaknesses of each. The new edition also includes four new chapters on Cascading Style Sheets, using client-side scripting, creating dynamic sites, and an overview of the new Web designs. It covers important topics such as client- and server-side scripting, security, and using databases to update a site,s content. Price: $39.95 USD
 |  | | Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition The classic guide to raising your bottom line with the right compensation strategy—fully revised and updated Since 2002, Compensating the Sales Force has been the most popular guide to use compensation as an effective tool for impacting the performance of sales teams. Sales leaders have turned time and again to this authoritative, jargon-free handbook to guide them through the entire process, including: Setting target pay Selecting the right performance measures Establishing quotas Determining the mix and upside opportunities Constructing the right formula. This fully updated edition of Compensating the Sales Force also has brand-new information about compensation strategies for complex-sales organizations and the right tools for compensating global sales teams. Praise for the First Edition: "If your company is refocusing its efforts on sales revenue enhancement you must read this book. If you want motivated salespeople and superior sales results, act on its content." Noel Capon, R.C. Kopf Professor of International Marketing, Chair of Marketing Division, Graduate School of Business, Columbia University "This book provides great guidance for any business leader who wants to capitalize on sales compensation as a tool for driving business results." Rick Justice, Senior Vice President, Worldwide Sales, Cisco Systems "Dave Cichelli is the premiere sales compensation educator today. You will immediately find this work informative, helpful, [and ]thought-provoking." Mark Englizian, Director of Global Compensation, Microsoft Corporation Price: $39.95 USD
 |  | | Advanced Web Metrics with Google Analytics Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics. Price: $39.99 USD
 |  | | Cognitive Behavior Therapy in Clinical Social Work Practice Edited by a leading social work authority and a master CBT clinician, this first-of-its-kind handbook provides the foundations and training that social workers need to master cognitive behavior therapy. From traditional techniques to new techniques such as mindfulness meditation and the use of DBT, the contributors ensure a thorough and up-to-date presentation of CBT. Covered are the most common disorders encountered when working with adults, children, families, and couples including:.: Anxiety disorders.; Depression.; Personality disorder.; Sexual and physical abuse.; Substance misuse.; Grief and bereavement.; Eating disorders. Written by social workers for social workers, this new focus on the foundations and applications of cognitive behavior therapy will help individuals, families, and groups lead happier, fulfilled, and more productive lives. If you would like to review this text for possible course adoption, it is now available in an electronic, downloadable format. Please contact our marketing department at
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to receive the password needed to open the file. Once you have the password you can view the entire book here . You must have Adobe Acrobat Reader to read or download the pdf. If you do not have Adobe Acrobat you may download it for free here . Price: $62.00 USD
 |  | | Directory of Publishing 2010 Now in its 35th edition, and compiled in association with the Publishers Association, this is the most authoritative, detailed trade directory available for the United Kingdom and the Republic of Ireland, listing over 900 book publishers. Comprehensive entries include, where available:. - full contact details including addresses and websites. - details of distribution and sales and marketing agents. - key personnel. - listing of main fields of activity. - information on annual turnover, numbers of new titles and numbers of employees. - ISBN prefixes including those for imprints and series. - details of trade association membership. - information on overseas representation. - details of associated and parent companies. In addition to the detailed entries on publishers, the Directory offers in-depth coverage of the wider UK book trade and lists organizations associated with the book trade: packagers, authors' agents, trade and allied associations and services. Detailed Appendices and Indexes include publishers classified by field of speciality; ISBN prefix numbers; names of key personnel; publishers' imprints; agents and associations; publishers by postcode. The directory is also available to purchase as an online resource, for more information and a free preview please visit www.continuumbooks.com/directoryofpublishing Price: $200.00 USD
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