Hauptbeschreibung Ob Firmenfeier, Tag der offenen Tr oder internationaler Kongress - mit diesem TaschenGuide organisieren Sie das perfekte Firmenevent. Sie erfahren, wie Sie Veranstaltungen perfekt planen, durchfhren und nachbereiten knnen. Mit praxiserprobten Tipps. Jede Firmenveranstaltung ist ein Aushngeschild. Nutzen Sie die Gelegenheit, um Ihr Unternehmen perfekt zu prsentieren. Dieser praxisnahe Leitfaden hilft Ihnen dabei, kreative Ideen zu entwickeln und Ihr Event reibungslos in die Tat umzusetzen. INHALTE: - Wie Sie geeignete Rumlichkeiten finden, ein passendes Rahmenprogramm auf die Beine stellen und korrekt und stilvoll einladen. - Wichtiges zur Budgetplanung und zur Kostenkontrolle. - Wie Sie bei der Eventorganisation effektiv mit externen Partnern zusammenarbeiten.   Inhaltsverzeichnis INHALT IHR BASISWISSEN - Die wichtigsten Veranstaltungsarten - Sinnvolle Einbindung ins Marketing - Die Inszenierung zhlt - Konstanten der Planung - Externe Partner managen - Informations- und Recherchequellen nutzen IHRE VERANSTALTUNG KONZIPIEREN - Informationen - was mssen Sie wissen? - Ziele - was mchten, was mssen Sie erreichen? - Ihre Zielgruppe - wer gehrt dazu, was wird erwartet? - Budget planen - welche Kosten fallen an? - Rechtliche Pflichten - was mssen Sie beachten? IHRE VERANSTALTUNG PLANEN - berblick behalten: Ihre To-dos - Den richtigen Termin finden - Die passende Location auswhlen - Catering - die wichtigste Nebensache - Ein kreatives Rahmenprogramm gestalten - Fr die Veranstaltung werben IHRE VERANSTALTUNG VORBEREITEN UND DURCHFHREN - Personal disponieren und professionell fhren - Die Aufgaben der Projektleitung - Die Veranstaltung dokumentieren - Gefahren vermeiden und richtig versichern IHRE VERANSTALTUNG NACHBEREITEN - berblick behalten: Ihre To-dos - Feedback an interne und externe Partner - Werbung danach - Erfolge messen - Den Abschlussbericht erstellen STICHWORTVERZEICHNIS

Price: $6.92 USD

Craigslist 4 Everyone   Jobs. Housing. Customers. Stuff. Events. Advice. Even romance! It’s all waiting for you on craigslist... and this book will help you find it faster, smarter, and more safely. You name it, it’s covered here–with great insider tips and proven techniques! Get started today: Buy and sell merchandise, services, cars, and homes; generate leads; recruit staff or volunteers; promote your group, cause, candidate, or band; find great contractors or childcare; get or give a pet; arrange cheap rideshares and vacation swaps. Stay safe, no matter what you’re doing. This is the first book to take you deep inside craigslist and show you exactly how to get what you want there... whatever it might be!     You’ll Learn How To      •    Quickly discover what craigslist offers in your city or neighborhood      •    Write ads that get noticed–and get fast results      •    Recognize and avoid scammers and identity thieves!      •    Attract more people to your community event, concert, or yard sale      •    Meet the partner of your dreams... safely!      •    Build your small business, no matter what you sell     Jenna Lloyd has been using craigslist successfully since 2001 in both her business and personal life. She is a leading authority on online and multichannel retail marketing, an eBay PowerSeller, and currently helps others maximize their business profits through her company, Applied Force Marketing, LLC (www.appliedforcemarketing.com).     Sherry Kinkoph Gunter has written and edited scores of books over the past 16 years covering a wide variety of computer topics, including Microsoft Office, eBay, digital photography, and Web applications.     Category Internet Covers    craigslist User Level    Beginning–Intermediate

Price: $15.99 USD

It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood's latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster movie, and these cinematic behemoths have risen to dominate the film industry, breaking box office records every weekend. With the passion and wit of a true movie buff and the insight of an internationally renowned critic, Tom Shone is the first to make sense of this phenomenon by taking readers through the decades that have shaped the modern blockbuster and forever transformed the face of Hollywood. The moment the shark fin broke the water in 1975, a new monster was born. Fast, visceral, and devouring all in its path, the blockbuster had arrived. In just a few weeks Jaws earned more than $100 million in ticket sales, an unprecedented feat that heralded a new era in film. Soon, blockbuster auteurs such as Steven Spielberg, George Lucas, and James Cameron would revive the flagging fortunes of the studios and lure audiences back into theaters with the promise of thrills, plenty of action, and an escape from art house pretension. But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times a year into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast. Tom Shone has interviewed all the key participants -- from cinematic visionaries like Spielberg and Lucas and the executives who greenlight these spectacles down to the effects wizards who detonated the Death Star and blew up the White House -- in order to reveal the ways in which blockbusters have transformed how Hollywood makes movies and how we watch them. As entertaining as the films it chronicles, Blockbuster is a must-read for any fan who delights in the magic of the movies.

Price: $17.99 USD

Pow! Radical new methods for reaching jaded, cynical consumers. Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!". Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like:. • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20%. • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center. • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween. Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim , Family Guy , and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what did you expect?

Price: $22.95 USD

In Bonds: The Unbeaten Path to Secure Investment Growth, Hildy and Stan Richelson expose the myth of stocks' superior investment returns and propose an all-bond portfolio as a sure-footed strategy that can ensure results. The book is designed to educate novice and sophisticated investors alike and serve as a tool for financial advisers as well. It explains why bonds can be the right choice and how to use them to achieve financial goals. It presents a broad spectrum of bond-investment options, describes how to purchase bonds at the best prices, and most important, shows how to make money with bonds. The bond strategies presented in this book are used by the wealthiest investors and financial advisers to maximize the return on their portfolios while providing security of principal. These strategies can help you determine how to use bonds in your portfolio and take control of your financial destiny. You'll be playing it smart while playing it safe.  Silver Medal Winner, Axiom Business Book Awards (2008) Silver Medal Winner, Independent Publishers Book Award (IPPYs) (2008) Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2008)

Price: $24.95 USD

This illustrative guide offers definitive proof that engagement photos should no longer be overlooked as a basic or included feature of a wedding package. A traditional rite of passage for engaged couples and a long-standing service provided by photography studios worldwide, engagement photo sessions allow photographers an early chance to get to know their clients prior to the event, make a memorable personal gift for brides and their families, and increase the client’s confidence in the photographer’s work. With this in mind, this reference covers every aspect of achieving success from making the first consultation a smash to delivering finished products that ensure client satisfaction. Featuring inspirational examples from professionals at the top of their field, this valuable resource offers instructions on how to design signature collages, albums, and other merchandise as add-on products to a print order and how to incentivize the purchase of these products by clients through careful product packaging. Also included are tips for marketing a couple’s portraits to their friends and family, as well as for integrating the portraits into the wedding itself by adding them to wedding announcements, save-the-date cards, ceremony programs, and much more.

Price: $27.95 USD

This is the eBook version of the printed book. Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films

Price: $35.99 USD

According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World , the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Francisco, rapidly built a place-brand identity based on its now-famous moniker, "Garlic Capital of the World." To understand Gilroy's success in transforming a local crop into a tourist draw, Adema contrasts the development of this now-thriving festival with events surrounding the launch and demise of the PigFest in Coppell, Texas. Indeed, the Garlic Festival is so successful that the event is all that many people know about Gilroy. Adema explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles like tomatoes, peaches, spinach, and even cauliflower. Food, Adema contends, is an attractive focus for image makers charged with community building and place differentiation. Not only is it good to eat; food can be a palatable and marketable symbol for a town or region.

Price: $55.00 USD

Contemporary sport could not function without the involvement of voluntary organisations, from local grass-roots clubs to international agencies such as the International Olympic Committee. Management of this sector continues to undergo profound change, largely in response to the challenges of professionalisation and increasing expectations in terms of transparency, accountability and ethical behaviour. This book fills a significant gap in the literature on sport management by setting out the principles and practices necessary for effective management of voluntary sport organisations around the world. In addition to applying and adapting established management strategies and techniques to voluntary sport organisations, this book is the first to fully relate mainstream organizational theory to this important sector of sport management. With contributions from an international team of researchers and management practitioners, the book explores key functional areas such as: governance strategy and planning, human resources, finance, managing change, marketing, event management, and risk management.Each chapter discusses best practice and includes case study material, self test questions and guides to further reading. As the only book to outline a professional, theoretically informed and practically focused curriculum for voluntary sport management, this book is essential reading for all students of sport management and all managers working in or alongside the voluntary sector.

Price: $59.95 USD

The graying of America is perhaps the most significant demographic event of recent times. Health care and nutrition have improved, and baby boomers reaching middle age and retirement will influence American society both now and in the years to come. Vierck and Hodges present vital statistics on aging Americans in a readable and interesting format, describing trends, offering insights, and providing a framework for understanding the data. This book includes many previously unpublished data sources, and Vierck and Hodges offer analytical support to clarify the vast amount of information. Comprehensive analyses, for example, were conducted on newly available nursing home, home health care, and hospice care data, and an extensive interpretation of nutrition data by Kris Hodges provides new perspectives on the nutritional status of the elderly. The book, divided into 16 chapters on different aspects of aging and health, will be useful to gerontologists, geriatricians, health policy analysts, researchers, librarians and information specialists, marketing professionals, journalists, students, and others doing research on aging, health, and health services.

Price: $116.00 USD