The BRIC countries—as Brazil, Russia, India, and China are referred to collectively—are where the money is going to be in the 21st century. Be ready to go where the money is. But first, do your research. Passport to Global Business Etiquette: The BRIC Countries will help you greet, negotiate, and entertain your prospects and clients. Featuring material from the "Kiss, Bow, or Shake Hands" online database, this ebook will give you the quick facts you need to avoid faux pas, and protect your investment in these exciting countries. The BRIC countries will require innovative ways of thinking about marketing, branding, sales relationships, and employment. Understanding the cultural traditions, needs and sensitivities of this changing consumer and labor base is a strategic priority for any global businessperson.

Price: $9.95 USD

This is the eBook version of the printed book. Sure, you know how to use the MLS database, but do you know how to effectively establish a Web presence or do customer outreach via email or the Web? There are all kinds of ways you can use technology to market your practice and service your clients, but if you’re like most realtors you’ve probably only scratched the surface. In this easy-to-understand guide, author Galen Gruman draws on his more than 20 years of experience as a tech-industry author and journalist to show you how to become a better real estate agent by learning and effectively using current computer technology and tools in your business. You’ll learn what technology to use as well as what technology not to use,so that you’re certain to spend your tech dollars effectively. In major sections on marketing, communications, and transaction management, Galen covers everything from the elements of a good Web site to evaluating devices and services, working in multiple locations, creating transaction libraries, using digital photography, converting documents to electronic forms, and more.   This book also includes a CD-ROM for both Windows and Mac with templates, product and technology links, tryout and free software tools, and even quizzes for use in classroom and training environments.  

Price: $23.99 USD

E-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its own global database, and compete successfully in the emerging digital economy. Author Mark Barrenechea, one of the executives who was central to Oracle's e-Transformation, tells you how to:. * Reconcile new Internet business strategies with traditional bricks-and-mortar operations. * Cut IT expenses and standardize business processes. * Interact with each customer in consistent and effective ways. * Accumulate customer information systematically and reconcile it with data already gathered. * Deploy new products and processes internally -- the moment they become available. * Consolidate separate databases and computer systems into a one-stop global database. * Coordinate multi-vendor applications approaches. * Integrate the automation of all business functions -- marketing, sales, service, call centers, field professionals, HR, financials, and procurement

Price: $24.95 USD

Would you read information presented like this? No. It’s just not natural. Sometimes presentation is almost as important as content. When you create a report, the goal is to provide information for readers in a format they can readily understand. Crystal Reports 10 For Dummies, the latest version of the most popular report writer in the world, shows you how to create simple or sophisticated reports, turning data into interactive, actionable reports that convey what’s happening in your business. You can progress cover-to-cover or use the index to find out how to: Give your reports more pizzazz by using the correct fonts, color, drop shadows, graphic elements, and more Integrate elements from multiple, non-database sources Group sort, total result sets, cross-tab reports, and add formulas, charts, or maps Print reports Use customized Business Views gleaned from the same information to provide each reader with information he or she needs to know without spilling all the beans, sales figures, marketing information, or whatever Present multi-dimensional data in OLAP (Online Analytical Processing) cubes Get ideas from sample reports on the companion Web site Written by Allen G. Taylor, nationally known lecturer, teacher, and author of over 20 books, including Database Development for Dummies, Crystal Reports 10 For Dummies makes it crystal clear how to: Store your information securely in Crystal Repository Use Crystal Analysis 10 to display OLAP data so you and your report’s readers can analyze the information in an online environment Use Crystal Enterprise to put Crystal Reports online for viewing by hundreds or thousands of people in your organization Whether you want to dazzle your company’s CEO and shareholders, motivate the sales force, or simply share database information cogently, with Crystal Reports 10 For Dummies you not only make your point, you an impression. When your reports look professional, you look professional.

Price: $24.99 USD

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Price: $27.95 USD

Time is money and effective use of technology buys you time! 5 MINUTES TO MAXIMIZING REAL ESTATE TECHNOLOGY: A DESK REFERENCE FOR TOP-SELLING AGENTS. This "must-have" real estate desk reference showcases the newest products and applications for real estate professionals, including smart phones, PDAs, digital cameras, scanners, printers, and more. You'll find tips on blogs, pod casts and other marketing ideas to help you use current technology in their business.Create the "WOW" effect when building a personalized website or using PowerPoint to win more business. Brokers will also find a "bonus" chapter for utilizing and implementing technology within their offices to recruit and retain more agents! Plus, the bonus CD-ROM included with the book provides a sample database, helpful website resources.

Price: $31.99 USD

Support Vectors Machines have become a well established tool within machine learning. They work well in practice and have now been used across a wide range of applications from recognizing hand-written digits, to face identification, text categorisation, bioinformatics, and database marketing. In this book we give an introductory overview of this subject. We start with a simple Support Vector Machine for performing binary classification before considering multi-class classification and learning in the presence of noise. We show that this framework can be extended to many other scenarios such as prediction with real-valued outputs, novelty detection and the handling of complex output structures such as parse trees. Finally, we give an overview of the main types of kernels which are used in practice and how to learn and make predictions from multiple types of input data. Table of Contents: Support Vector Machines for Classification / Kernel-based Models / Learning with Kernels

Price: $35.00 USD

Hauptbeschreibung Das Direktmarketing hat in den letzten Jahren eine rasante Entwicklung mit betrchtlichen Zuwachsraten erlebt. Immer mehr Unternehmen aus den unterschiedlichsten Branchen haben den direkten Dialog mit ihren Kunden in ihr Marketing-Instrumentarium bernommen und damit bewirkt, dass nach einer Studie der Deutschen Post AG bereits zwei Drittel der Kommunikationsausgaben deutscher Unternehmen in den Dialog flieen. Der bergang vom Transaktions- zum Beziehungsmarketing stellt die langfristige Kundenbeziehung und Kundenbindung in den Fokus, die durch die Instrumente des Direktmarketings gepflegt werden. Die Trends zum CRM (Customer Relationship Management) und zum Online-Marketing haben die Bedeutung des Direktmarketings weiter verstrkt. Neue Techniken der Segmentierung, wie Data Warehouse und Data Mining, erlauben eine immer feinere Selektion fr die direkte Kundenansprache. Auch die akademische Lehre hat sich in den letzten Jahren mit diesem Thema strker beschftigt. Allerdings wird in vielen klassischen Marketing-Lehrbchern das Direktmarketing immer noch allenfalls im Rahmen der Kommunikationspolitik behandelt. Diese 3. Auflage gibt einen berblick ber alle wichtigen Bereiche des Direktmarketings. Das Buch ist bewusst pragmatisch ausgerichtet, zeigt den aktuellen Stand und gibt an Hand zahlreicher Beispiele aus den unterschiedlichsten Branchen Anregungen fr die praktische Umsetzung. - Grundlagen des Direktmarketings - Erfolgsfaktoren und Aufgaben des Direktmarketings - Medien des Direktmarketings - Online-Direktmarketing - E-Mails im Direktmarketing - Mobile Marketing - Web 2.0 und Direktmarketing - Planung von DirektmarketingAktionen - Wahl der Zielgruppe - Database-Marketing - Einsatz des Database-Marketing - Beziehungsmanagement und Customer Relationship Management - Kundenzufriedenheit und Kundenbindung - Kampagnenmanagement - Kundenclubs und Kundenkarten - Beilage und Anzeige - Katalog Prof. Dr. Heinrich Holland lehrt an der Fachhochschule (University of Applied Sciences) Mainz. Er ist Akademieleiter der Deutschen Dialogmarketing Akademie (DDA) und Mitglied zahlreicher Beirte und Jurys. Im Jahr 2004 wurde er in die Hall of Fame des Direktmarketings aufgenommen. Er hlt Vortrge im In- und Ausland und bert namhafte Unternehmen. Mit der Holland Consulting betreut er Beratungs-Projekte in den Bereichen Direktmarketing, Integrierte Kommunikation, CRM und Marktforschung Fr Dozenten und Studierende des Marketings, Marketingfachleute in Unternehmen sowie fr Werbeagenturen.

Price: $56.78 USD

Up-to-date, comprehensive coverage of the Oracle database and business intelligence tools Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools.You'll learn how to leverage Oracle features and how those features can be used to provide solutions to a variety of needs and demands. Plus, you'll get valuable tips and insight based on the authors' real-world experiences and their own implementations. Avoid many common pitfalls while learning best practices for: Leveraging Oracle technologies to design, build, and manage data warehouses Integrating specific database and business intelligence solutions from other vendors Using the new suite of Oracle business intelligence tools to analyze data for marketing, sales, and more Handling typical data warehouse performance challenges Uncovering initiatives by your business community, security business sponsorship, project staffing, and managing risk

Price: $57.95 USD

Discover the latest theory, trusted research, real-world examples, and use of financial technology with the leading choice in corporate finance texts, Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION, Sixth Edition. As concise as it is easy to understand, this complete introduction to corporate finance puts you on the forefront of understanding today's corporate finance and financial management with a unique balance of clear concepts, contemporary theory, and practical applications. This concise edition emphasizes the concept of valuation and Time Value of Money (TVM) early, giving you time to absorb the concepts fully. A solid, focused foundation in financial basics makes it easier to understand the how and why of corporate budgeting, financing, and working capital decision making. No matter what the topic, this leading author team ensures you understand how to apply what you are learning through numerous examples, end-of-chapter applications, and Integrated Cases that present chapter topics in actual life scenarios. Excel® Spreadsheet Models ensure you can maximize today's technology. FUNDAMENTALS OF FINANCIAL MANAGEMENT CONCISE, Sixth Edition, includes Thomson One Business School Edition, the same financial online database professionals use every day. Aplia for Finance, the leading homework solution tool in educational publishing today is now available as a bundle option. Trust the strengths in Brigham/Houston's marketing-leading FUNDAMENTALS OF FINANCIAL MANAGEMENT, Sixth Edition, to put you First in Finance today.

Price: $152.49 USD