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Results 61 - 70 of about 822 for branding

	Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Strategic Marketing : Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Price: $22.99 USD

	Islamic Branding and Marketing: Creating A Global Islamic Business Strategic Management: Islamic Branding and Marketing: Creating A Global Islamic Business Price: $22.99 USD

	Brand Atlas: Branding Intelligence Made Visible Strategic Marketing : Brand Atlas: Branding Intelligence Made Visible Price: $29.95 USD

	Islamic Branding and Marketing: Creating A Global Islamic Business Strategic Marketing : Islamic Branding and Marketing: Creating A Global Islamic Business Price: $34.95 USD

	Branding Governance: A Participatory Approach to the Brand Building Process General Marketing & Sales : Branding Governance: A Participatory Approach to the Brand Building Process Price: $44.99 USD

	Connective Branding: Building Brand Equity in a Demanding World Strategic Marketing : Connective Branding: Building Brand Equity in a Demanding World Price: $48.99 USD

	Branding Governance: A Participatory Approach to the Brand Building Process General Marketing & Sales : Branding Governance: A Participatory Approach to the Brand Building Process Price: $55.00 USD

	Retail Marketing and Branding: A Definitive Guide to Maximizing ROI General Marketing & Sales : Retail Marketing and Branding: A Definitive Guide to Maximizing ROI Price: $55.00 USD

	Competitive Success: How Branding Adds Value Marketing Management : Competitive Success: How Branding Adds Value Price: $70.95 USD

	Branding in Industrial Markets Branding is gaining prominence among business-to-business marketers. However, extant research on branding in the context of business-to-business marketing remains scarce, with suggested conceptual frameworks lacking empirical support. Current research suggests that brands play some role in purchasing decisions in business markets, and that brands provide a source of competitive differentiation. Research also suggests that there are differences between consumer and industrial brand management. Whilst much literature has been published on consumer brand management, we lack guidance on key industrial brand issues, however. Such issues include strategic brand management, brand architecture, brand building and maintenance, brand repositioning, and tactical branding issues. This e-book addresses some of the research lacunae identified above. Price: $199.00 USD

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