| The Luxury Strategy
The Luxury Strategy - Break the Rules of Marketing to Build Luxury Brands defines the nature of luxury products and services and sets out the rules for their effective management - including the luxury marketing mix and implementing a luxury strategy.
Price: $49.95 USD
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| Marketing Accountability
Based on seven years of research into global best practice in marketing, Marketing Accountability investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.
Price: $49.95 USD
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| World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Internet Business : World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Price: $50.00 USD
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| Marketing Strategy from the Masters (Collection)
This is the eBook version of the printed book. A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price! Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Price: $79.99 USD
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| Consumer Behavior and Marketing Strategy
Excellent Condition Used
Price: $88.50 USD
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| CONSUMER BEHAVIOR+MARKETING STRATEGY
Brand New
Price: $104.85 USD
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| MARKETING STRATEGY+COMPET.POSITIONING
Excellent Condition Used
Price: $169.50 USD
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| Implementing an Integrated Marketing Communications Strategy
Just what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as part of your marketing plan.
Price: $180.00 USD
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| Marketing
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability.
Price: $199.00 USD
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| CONSUMER BEHAVIOR+MARKETING STRATEGY
Brand New
Price: $208.85 USD
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