Practice: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Price: $30.99 USD

General Marketing & Sales : Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals

Price: $45.00 USD

General Marketing & Sales : Services Marketing Management: A Strategic Perspective, Desktop Edition, 2nd Edition

Price: $46.50 USD

Practice: 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

Price: $47.50 USD

General & Introductory Business & Management: Marketing Your Consulting Services: A Business of Consulting Resource

Price: $52.00 USD

In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looking resource helps you assess your company's market potential and target desirable segments successfully. You gain practical insight in evaluating your present customer base and learn the best ways to adjust your marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps you become attuned to customer demand and present a service portfolio with a high potential for success.

Price: $85.00 USD

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Price: $140.99 USD

The range of papers offered in the e-book attempts to capture the scope of interest and different approaches that tourism marketing research attracts. Several issues emerge: building customer experiences in tourism, e-marketing applications and effectiveness in the tourism industry, brand management in tourism, and segmenting and targeting specific groups of customers. Paper’s themes indicate that tourism marketing research is dealing with a wide range of topics; however, most of them focus on branding related issues such as building destination brand image and brand equity as well as the implementation of e-marketing and its effects on customers decision making process and tourism performance. Moreover, the selected papers present research conducted on various countries and regions such as Norway, Macau, Cape Town (South Africa), Greece, US and UK capturing various points of view and providing an international flavor to the e-book.

Price: $199.00 USD

A fundamental requirement for the social and economic stability of any modern society is the financial security of its citizens. In that sense, financial services marketers have a unique opportunity to engage in activities that help build consumer wealth and establish a mutual sense of trust with their customers. To provide a mechanism for such an engagement, in November of 2006, a conference on the Marketing of Financial Services was hosted at Fordham University in New York. Of the nearly fifty papers that were submitted to the conference, a total of four were selected for publication in this e-book. These papers have been selected based on their innovative focus and methodical approach to improving our understanding of consumer response to the marketing actions of financial services providers. As such, they contribute to our understanding of how financial services marketers could work hand-in-hand with consumer literacy advocates, regulators, academicians, and consumers to improve the impact of their marketing activities.

Price: $199.00 USD

About the Guest Editor Jay Kandampully is an Associate Professor in services management, UQ Business School, The University of Queensland, Ipswich, Australia, and a visiting Professor at the REIMS Management School, France. Jay also serves as the Editor of the international journal, Managing Service Quality.

Price: $199.00 USD