| Quantitative Models in Marketing Research
Presents the most important and practically relevant quantitative models used for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings.
Price: $22.00 USD
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| Marketing Research: State-of-the-Art Perspectives
This is an authoritative, twenty-first-century guide to marketing research practices. This book is the voice of marketing research experts at the turn of the millenium. It collects insights from the best-known practitioners and academics in the world, including authors from the U.S., Canada, England, Scotland, and Australia. Each chapter is written by a specialist in the topic area. So the book provides state-of-the-art coverage of a spectrum of marketing research topics including the process from data to knowledge, the current practice of marketing research, and the variety of specialized forms of research. It also offers perspectives on issues of particular importance to the Information Age, such as Internet research and computer-aided qualitative data analysis.
Price: $42.99 USD
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| Marketing Accountability
Based on seven years of research into global best practice in marketing, Marketing Accountability investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.
Price: $49.95 USD
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| Handbook of Research in International Marketing
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas. Part one looks at global branding while part two examines issues of marketing strategy on a world stage. The third section offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid.Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Price: $60.00 USD
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| International Marketing Research, Volume 17
A discussion of the various issues affecting international marketing
Price: $99.95 USD
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| Review of Marketing Research, 4
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publicationsthat impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Price: $110.00 USD
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| MARKETING RESEARCH
Excellent Condition Used
Price: $160.05 USD
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| MARKETING RESEARCH
Excellent Condition Used
Price: $201.75 USD
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| MARKETING RESEARCH
Brand New
Price: $208.00 USD
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| MARKETING RESEARCH
Brand New
Price: $208.60 USD
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