| Internet Marketing, 2/e, with e-Commerce PowerWeb
No Synopsis Available
Price: $16.00 USD
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| Im T/A Internet Marketing & E-Commerce
No Synopsis Available
Price: $34.13 USD
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| Multisite Commerce
Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing approaches. However, managing multiple sites introduces costs and management headaches that conventional Web architectures and methodologies can’t handle. In Multisite Commerce , Lev Mirlas–the architect who pioneered the concept of a shared multisite platform with IBM® WebSphere® Commerce–introduces best practices and methodologies for implementing and managing multiple e-commerce sites efficiently and cost-effectively. Mirlas begins by reviewing why multisite commerce is necessary and yet so challenging to execute. Next, he addresses multisite commerce from three perspectives: business, implementation, and technical. You’ll learn how to plan and implement a shared platform and use it to create and operate new sites that will remarkably lower incremental cost. This book’s start-to-finish methodology provides a common language that everyone involved in multiple sites– from executives to project managers and technical architects to site administrators–can share. Coverage includes Identifying scenarios in which multiple sites are necessary Systematically reducing the cost and complexity of establishing multiple e-commerce sites Organizing the business to effectively administer multiple sites Constructing a shared platform that makes it possible to build and deploy new sites faster than ever before Giving sites their own personalities even though they are being built on shared infrastructure Identifying the traps and landmines your project might encounter and maximizing the chances of success Managing project scope, organizational politics, and shifting executive priorities Choosing the best technical architecture pattern for your multisite scenario
Price: $35.99 USD
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| Marketing And E - Commerce The Online Legal Environment
No Synopsis Available
Price: $38.95 USD
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| Marketing And E-Commerce The Online Legal Environment
No Synopsis Available
Price: $39.00 USD
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| E-Commerce: Business on the Internet, 1st Edition
This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.
Price: $55.99 USD
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| Wired Marketing: Energizing Business for E-Commerce
No Synopsis Available
Price: $77.56 USD
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| Ppt T/A Internet Marketing & E-Commerce
No Synopsis Available
Price: $86.12 USD
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| Global E-Commerce and Online Marketing : Watching the Evolution
No Synopsis Available
Price: $91.60 USD
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| Marketing : Creating and Keeping Customers in an E-Commerce World
No Synopsis Available
Price: $155.67 USD
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