| Market Research
Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Price: $15.99 USD
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| Strategy from the Outside In
Shareholder value . . . core competence . . .six sigma . . . right sizing . . . These influential strategy ideas have lured many companies into a dangerous internal focus, viewing the world from the inside out. As a result, companies lose sight of the market, which leads to poorresults over the long run. Inside-out thinking distracts companies from the core purpose of a business: to create and serve customers. Fulfilling that purpose can be done only by approaching strategy from the outside in. In this refreshing look at creating enduring business value, two business school professors from The Wharton School and The Fuqua School of Business, Duke University, challenge you to shift your perspective. They demonstrate that companies that adopt--and fight to keep--an outside-in view focused on customer value have grown revenue, profit, and shareholder value through both boom and bust business cycles. Applying years of research, George S. Day and Christine Moorman illustrate that an outside-in view requires constant vigilance and focus on four customer value imperatives: Be a customer value leader; Innovate new value for customers; Capitalize on the customer as an asset; Capitalize on the brand as an asset. Only companies that operate with an outside-in view from the C-suite to the front lines can expect to maximize and profit from customer value. Strategy from the Outside In puts you ahead of the competition and, just as important, keeps you there. Praise for Strategy from the Outside In. "Throughout P&G's long history, we have focused on the four customer value imperatives outlined in this excellent book—and are as committed to them today as ever. This is essential reading for leaders focused on making a positive difference in the world and, as a direct result, delivering growth for both the near and long term.". —Robert A. McDonald, Chairman, President, and CEO, The Procter & Gamble Company. "Strategy from the Outside In is thought-provoking, practical, and full of ideas on how to strengthen your company's customer value proposition.". —Tom Lynch, CEO, Tyco Electronics Corporation. "American Express's success has rested largely on our ability to focus on our customers and adapt to their changing needs over the past 160 years. Strategy from the Outside In is an insightful book with practical advice about how to do just that.". —Jud Linville, President and CEO Consumer Services, American Express. "An in-depth look into the basic premise of what, in my view, makes successful business. Certainly worth reading once and then once every year to remind all of us what keeps us in business. For marketers, a great benchmark to help focus on how to add value most effectively.". —Geert van Kuyck, Executive Vice President and Chief Marketing Officer, Royal Philips Electronics. "Sam Walton said 'there's only one boss--the customer'. At Walmart we try to stay f
Price: $32.95 USD
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| Supply Market Intelligence: A Managerial Handbook for
Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies meets an unmet requirement in the market for training and education of supply managers in building and developing sourcing strategies. The book is organized around the different steps in the process of building a sourcing strategy for a specific commodity family. These steps include: teaming, plan development, and market research; strategic analysis and resource commitment; strategy approval and supplier selection; strategy implementation and contract negotiations; and supplier measurement and continuous improvement. Each chapter focuses on the key elements in the process and a handy checklist.
Price: $69.95 USD
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| Elements of Multinational Strategy
This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics. The book proceeds as follows. Like most firms, we begin with exporting and importing, and tackle issues raised by overseas investment later. We first analyze the gains from trade and then enumerate the many costs of cross-border goods and service transactions. Next we apply the four elements of multinational strategy - factor advantages, trade costs, scale economies, and market sizes - to the decision of which multinational form best suits each firm. We then take up issues of central importance to firms that invest overseas: exchange rate risk, political risk, taxation, and expatriate assignments.
Price: $109.00 USD
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| Fixed Income Strategy
Market players put their jobs on the line with every position they take. Any fixed income investor in the circumstance of being granted one wish would probably want to know what interest rates are going to do in the future. Economists and others have constructed models of interest rate behaviour, but no model works in all circumstances. The main aim of this book is to straddle the different worlds of theoretical models and practical market experience, while offering an interdisciplinary framework for fixed income investing and trading. A focussed but very practical approach to fixed-income investment, aimed at practitioner market Contains investment checklists and interviews with market practitioners Offers an interdisciplinary framework for fixed-income investing and trading, and combines worlds of theoretical models and practical market experience
Price: $130.00 USD
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| Global Strategy (with World Map and InfoTrac®), 1st Edition
Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY doesn't just show you what it's like for foreign businesses entering a new market; it also reveals what domestic companies must do to survive foreign competition. Written to be easy-to-read and full of study tools, GLOBAL STRATEGY is the resource that helps out on the test and gets you ready for your next job. Your purchase includes a World Map and access to InfoTrac College Edition, an online university library of full-length articles from more than 5,000 academic and popular magazines, newspapers, and journals.
Price: $158.49 USD
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