For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity?totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: ? Effective networking ? Defining a target readership ? Creating pitches for talk shows ? Getting media coverage ? Utilizing the Internet and other outlets ? Preparing for interviews and tours ? Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: ?Read this book!?( Ellen Levine, editorial director, Hearst Magazines)

Price: $14.99 USD

Podcasting is a combination of MP3 files, Internet radio, RSS (“Really Simple Syndication�), and iPods. MP3 files are typically individual tracks from music or comedy CDs, Internet radio is done with streaming audio in real time, and RSS lets your computer automatically keep track of new information posted on websites. Podcasting combines these technologies to create radio/music/talk programs that you can download and play on your computer or on an iPod or other portable player. Not only can you listen to podcasts, you can create and distribute your own podcasts without a lot of difficulty. Many of the techniques already used to publicize a website or a blog can be used to promote a podcast. In fact, one popular use for podcasting is as an audio blog. Podcasters can also include images and other data, so podcasting can be used for business as well as entertainment. It’s possible to build training curriculum, product briefings, marketing presentations, and even new employee orientations with podcasts: the potential for this field is barely scratched.

Price: $19.99 USD

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to: stop burning money on web advertising campaigns that don't deliver • tweak websites to improve conversions and traffic flow • master proven strategies for consumer-generated media to generate buzz and improve brand recognition Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Price: $24.00 USD

Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own successwhether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: Complete step-by-step guidance on publishing and marketing a book Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishingand how to decide which is the best option for you Practical advice on making the decision between offset printing and print-on-demand How to leverage the Internet to create "buzz" and promote your book with killer PR The latest information on e-publishing A detailed marketing plan and timetable to keep you on track Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites Valuable case studies and examples of how other publishers excel An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.

Price: $24.99 USD

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

Price: $26.95 USD

Film Production Management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable resource for you on a day-to-day basis. This updated edition remains true to the practical, hands-on approach that has made previous editions so successful, and has been updated with revised forms, permits, and budgets applicable to all productions; contains important information on standards and typical processes and practices; includes the latest information available on technological advances such as digital FX; and discusses the impact of the Internet on filmmaking. Film production professionals at all levels of experience will benefit from the information in this handbook to film production management. *A comprehensive, practical resource to help you transform a screenplay into a film *Includes all the forms, legal information, and budgeting information you'll need to succeed *Updated information about marketing, technological advances, and legal issues such as permits and immigration

Price: $34.95 USD

' The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

Price: $39.95 USD

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing. *The most complete book on broadcast and cable management *The only book that examines the management of non-commercial radio and television stations *The only book that examines ways of assuming ownership of a broadcast station or cable system

Price: $74.95 USD

This comprehensive text on owning and operating a successful restaurant is designed to teach every aspect of the restaurant business. Successful Restaurant Management includes comprehensive coverage of important topics including site selection, construction and design, menu engineering and development, sanitation management, finance, marketing, human resource management and much, much more. The principles of accounting are discussed and information on the purpose of a business plan, the contents of a business plan, and business structure are presented. Forms, checklists, training guides, employee manuals, job descriptions, and tips on using the internet are all included in this comprehensive resource. In addition, real life scenarios present real-world applications of key concepts.

Price: $77.99 USD

Marketing media products as goods is of significant importance to companies. The cultural industry has a vested financial interest in media products being made available to users. This is facilitated by the Internet. However, the legal framework involved in this process must be observed. The authors of the second volume in this series comprehensively inform readers of the content and extent of protection of media products. In addition to explaining the categories of work under copyright law, such as works of film and music as well as software and photograph protection, information is provided regarding the creation of computer games and contracts.

Price: $180.00 USD