Hauptbeschreibung Das vorliegende Buch beschftigt sich mit dem Krankenhausmarketing via Internet. Es geht um die Frage, wie ein Krankenhaus sein Marketing mit Hilfe des Internets optimieren kann. Daher wird zunchst ein kurzer berblick ber die spezielle Marketingsituation von Krankenhusern gegeben. Sodann wird auf die Mglichkeiten, Risiken und Chancen des Marketings mittels Internet im Speziellen eingegangen. Hierzu werden zunchst die Bedrfnisse der verschiedenen Kundengruppen eines Krankenhauses anhand relevanter Studien herausgearbeitet. Anschlieend wird die Ist-Situation von Krankenhausinternetauftritten auf die Erfllung dieser Kundenbedrfnisse hin untersucht. Hierzu werden etwa 50 existierende Internetauftritte analysiert. Abbildungen realer Internetseiten dienen der Verdeutlichung. Aus dem Vergleich der Ist-Situation und den Erfordernissen eines modernen Krankenhausmarketings werden Verbesserungsmglichkeiten fr den Internetauftritt herausgearbeitet. Tabellen fassen jeweils die wichtigsten zu beachtenden Stichpunkte zusammen. Es wird darber hinaus dargestellt, auf welchem Weg die Optimierung des Internetauftritts fr ein Krankenhaus erfolgreich verlaufen kann. An den entsprechenden Stellen werden auch hufige Fehler und vermeidbare Pannen erlutert. Themen wie das sogenannte Web 2.0 mit interaktiveren Kommunikationsformen oder auch Internet-Patientenforen werden dabei beleuchtet. Auch mgliche Antworten der Krankenhuser auf diese Entwicklungen - wie beispielsweise Online Reputation Management - werden dargestellt.   Biographische Informationen Tobias Maucher beschftigt sich seit vielen Jahren in seiner Ttigkeit als Arzt in verschiedenen Einrichtungen praktisch mit dem Thema Krankenhaus und Internet. Darber hinaus hat er - gesttzt durch seine zustzliche Ausbildung zum Master of Health Business Administration (Universitt Erlangen-Nrnberg) - auch die zunehmende Notwendigkeit von Marketingaktivitten der Krankenhuser im Blick. Auffallend dabei ist, dass trotz Fortschritten in den letzten Jahren weiterhin ein groes Potential fr das Marketing von Krankenhusern im Internet ungenutzt bleibt.

Price: $14.47 USD

Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it!

Price: $17.95 USD

How do I know if my idea will work? How do I decide on the business model? How do I find my audience?  Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book:  “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

Price: $19.95 USD

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.

Price: $24.95 USD

Statistisch gesehen besitzt jeder Deutsche bereits heute mehr als ein Handy, Tendenz steigend. Dank wachsender bertragungsraten und neuer Technologien wird die Nutzung mobiler Datendienste ber mobile Endgerte immer komfortabler, schneller und kostengnstiger. Die Vision, immer und berall online zu sein, ist fr viele Nutzer deshalb schon heute Realitt. Die digitale Welt ist allgegenwrtig. Trotzdem existieren die reale und die virtuelle Welt oft parallel. Medienbrche verhindern eine nahtlose Integration von mobilen Endgerten in bereits erprobte Ablufe. Mobile Tagging dient in diesem Zusammenhang als innovative Zugangstechnologie, die eine schnelle und einfache Konnektivitt zu mobilen Diensten durch das Scannen eines Barcodes mit der Kamera eines mobilen Endgertes ermglicht. Kernaufgabe ist die Verknpfung von realen Gegenstnden mit digitalen Informationen durch das berwinden von Medienbrchen und das Schaffen von Medienkonvergenz. Durch die voranschreitende Verknpfung der Medien wird der Nutzer zudem in ein ganzheitliches intelligentes System integriert, bei dem situations- und kontextspezifische Angebote im Vordergrund stehen. In diesem Zusammenhang finden deshalb die Begriffe Physical World Connection und Internet der Dinge hufig Anwendung. Neben einer grundlegenden Einordnung dieser Begrifflichkeiten werden in diesem Buch vor allem die technischen Aspekte des Mobile Tagging, wie Barcode-Symbologien, Barcode-Syntax und Datenformate untersucht. Da die Potenziale der Technologie fr die Informations-, Kommunikations- und Transaktionsmglichkeiten des Mobile Business bislang weitestgehend unerforscht sind, stellt eine Analyse der Einsatzgebiete und Potenziale einen weiteren Schwerpunkt dar. Hierbei werden sowohl die Potenziale im Mobile Marketing und Extended Packaging, als auch im Verlagswesen und Mobile Couponing untersucht. Aus Anwendersicht werden anhand einer Mobile-Tagging-Checkliste konkrete Handlungsempfehlungen fr Unternehmen gegeben, die den Einsatz der Technologie in Erwgung ziehen.

Price: $25.61 USD

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

Price: $26.95 USD

A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

Price: $29.99 USD

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Price: $64.99 USD

A passkey to access the Downloadable eBook will be provided to you in your online purchase receipt and also sent via email. You will also receive instructions for where/how to use your passkey. There is no physical shipment for eBook Passkeys.A passkey to access the accompanying Textbook Website is not included in this purchase.The Eighth Edition of this bestselling introductory text features a comprehensive, updated survey of all key business functions: management, marketing, accounting, finance, and information technology. Core topics highlighted within these functional areas include ethics and social responsibility, small business concerns, different forms of business ownership, and international business concepts. In light of current business conditions, this edition also addresses the nation's economic problems, corporate credibility and efforts to improve accounting standards, the dot-com meltdown, entrepreneurial businesses, diversity, globalization, e-business, and other timely issues. Likewise, the authors have integrated more information on employment trends to help students choose a career and compete in a fickle job market.Updated and enhanced coverage of e-Business--in boxed features, examples, illustrations, and discussions throughout the text--reflects this sector's growing importance. All boxed features that focus on real business or workplace issues have been replaced. These boxes cover major themes, including Adapting to Change, Talking Technology, Examining Ethics (with Issues to Consider that stimulate critical thinking and facilitate discussion), Going Global, and Exploring Business. Using the Internet boxes continue to point students to relevant web sites for more information on concepts, companies, or issues covered in each chapter--prompting them to conduct independent research.

Price: $105.49 USD