The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity -- time -- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. In his groundbreaking book, Godin describes the four tests of Permission Marketing: 1. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? 2. Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? 3. If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products? 4. Once people become customers, do you work to deepen your permission to communicate with those people? And in numerous informative case studies, including American Airlines' frequent-flier program, Amazon.com, and Yahoo!, Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

Price: $17.99 USD

PRAISE FOR Integration Marketing. "The most important book of the year.". —Codrut Turcanu , founder of Remarkable Blogging, www.RemarkableBlogging.com. "Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now.". —Dr. Mani Sivasubramanian , www.DrMani.name. "I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement.". —Alan Walker , CEO, Knowledgism, www.knowledgism.com. "[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets.". —Ian Del Carmen , President and CEO, Fireball Planet Corporation, www.FireballPlanet.com. "My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts.". —Frank Bauer , founder, Add2It, www.add2it.com. "I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company.". — Tellman Knudson , CEO, Overcome Everything, Inc., www.OvercomeEverything.com. "I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy.". — Jason Mangrum , author of The Official Internet Business Q&A Report

Price: $22.95 USD

This is the eBook version of the printed book. Selling anything, anywhere, anyway, anytime, and at any price will be the norm of doing business on the Net. To do that, businesses will have to understand the new Rules of the Road' that apply to e-marketing. This book will give those responsible for creating marketing strategies for their e-business an understanding of how to position, price and promote their company to online consumers within the changing nature of the Internet. e-Marketing Strategies is the first book to cover all cutting-edge aspects and give a complete overview of e-marketing including: dynamic pricing, shopping bots, and wireless purchasing.

Price: $23.99 USD

Simple, powerful marketing strategies every business can afford to implement. There's never been a better time to be a marketer or entrepreneur than right now. Thanks primarily to the Internet, there is a world of free and inexpensive tactics to get the word out to the prospects of any small business. Free Marketing delivers more than 100 marketing ideas to help any small business owner or online entrepreneur generate new revenue—with almost no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.:; Create a "squeeze page," the most powerful one page website you'll ever build; Use simple YouTube videos to grow sales; Explains a proven method to use eBay for publicity, just like author Jim Cockrum, who made $30,000 and tons of free publicity from just one auction; Jim Cockrum is ranked as the most trusted marketer on the Internet by third party watchdog site IMreportCard.com and has more than 100,000 regular readers of his newsletter. Grow a successful business without letting your marketing budget stop you in your tracks. Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Price: $24.95 USD

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

Price: $24.95 USD

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Price: $29.95 USD

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Price: $36.35 USD

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Price: $38.99 USD

This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

Price: $55.99 USD

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.

Price: $179.99 USD