Business Technology : Digital Marketing: Global Strategies from the World's Leading Experts

Price: $32.99 USD

Based on seven years of research into global best practice in marketing, Marketing Accountability  investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy.

Price: $49.95 USD

Business Technology : Digital Marketing: Global Strategies from the World's Leading Experts

Price: $50.00 USD

Provides an indepth appreciation of international marketing from a European Perspective, while considering the role of Europe within global marketing.

Price: $64.95 USD

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Price: $94.70 USD

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Price: $153.00 USD

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Price: $166.05 USD

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.

Price: $177.49 USD

Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Second Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

Price: $200.49 USD

A mixture of legislation and self-regulation governs the promotion of pharmaceuticals worldwide, and the balance between the two differs from country to country. The detailed rules regarding promotional practices is normally contained within the national self-regulatory codes of conduct of the pharmaceutical industry associations, which also vary across the world. This can make it confusing for those involved in marketing products globally, internationally or even on a pan-European basis. Global Pharmaceutical Marketing provides a practical guide to these self-regulatory codes and supplies additional information on compliance in general. Summaries are presented in a uniform, easily-accessible format to facilitate quick reference of the material. Topics covered include: balance between regulation and self-regulation; basic principles of the self-regulatory Codes of Practice; gift sponsorship and payments; events and hospitality; printed promotional materials; internet and electronic communication media; market and clinical research. This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in: producing global marketing campaigns; setting up advisory boards around the world; promoting products at international congresses.

Price: $275.00 USD