| Twitter Marketing: An Hour a Day
Internet Business : Twitter Marketing: An Hour a Day
Price: $19.99 USD
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| Kickstart Marketing
A practical, common sense approach to marketing for your small business.
Price: $27.22 USD
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| Twitter Marketing: An Hour a Day
Internet Business : Twitter Marketing: An Hour a Day
Price: $29.99 USD
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| Marketing Research Kit For Dummies
Small Business : Marketing Research Kit For Dummies
Price: $29.99 USD
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| Business 2000: Marketing, 1st Edition
Business 2000: Marketing introduces marketing and e-commerce concepts, ways to meet customer needs, planning products and services, wholesaler and retailer information, and more. Along with added coverage on pricing methods, credit and marketing communications, loads of activities and checkpoint problems are included to gurantee student comprehension. Critical thinking exercises, vocabulary building, business math, Internet activities, special features on ethics, international business, and career awareness are incorporated throughout the text. This part of the Business 2000 series can be used alone or as a supplement to a business course, or with other Business 2000 books for a complete business overview.
Price: $30.99 USD
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| Business-to-business marketing practices in China
The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers in this issue make valuable contributions toward, and provide substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have covered topics like the role of morality in business, resourcing the Chinese telecommunication market, and using B2B marketing as a way of increasing service revenue.
Price: $199.00 USD
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| Special Issue on Green Marketing in Business to Business Marketing and New Media
This e-book focuses on green marketing in the business-to-business context with a special emphasis on new media. Although the body of academic literature on green marketing and environmental issues has expanded in recent years, contributions have mainly concentrated on consumer product development, organizational purchasing and green marketing strategies. A majority of studies have discussed the importance of greenness in consumer marketing and relatively little research has been conducted in business-to-business settings such as industrial marketing. With respect to the use of new media in environmental and green marketing communications, literature has just started to emerge.
Price: $199.00 USD
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| Fish Business Management: Strategy, Marketing, Development
Fisheries & Aquaculture Economics & Management: Fish Business Management: Strategy, Marketing, Development
Price: $199.95 USD
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| Business Marketing Management: B2B, 9th Edition
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
Price: $220.49 USD
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| Business Marketing Management: B2B, 10th Edition
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
Price: $220.49 USD
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