Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.

Price: $9.49 USD

Using wireless technology to create a new kind of brand relationship with customers.

Price: $24.95 USD

Strategic Marketing : Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Price: $35.00 USD

General Marketing & Sales : Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

Price: $35.99 USD

Der Versuch vieler Grounternehmen, Menschen mit der gewnschten Qualifikation und emotionalen Intelligenz zu gewinnen und an sich zu binden, richtet sich derzeit auf die Bildung und Verbreitung eines kreativen Images. Der Fokus liegt dabei auf der Entwicklung einer geeigneten und anziehenden Arbeitgebermarke. Ansprechen soll diese Marke eben jene Absolventen und alle anderen potenziellen Mitarbeiter sowie bereits im Unternehmen beschftigte Menschen. Darber hinaus soll das neu entwickelte Image positiv und effektiv die nationale und internationale ffentlichkeit erreichen. Der gesellschaftliche Status einer Organisation ist entscheidend fr die nachhaltige Wirkung einer solchen Markenbildung. Derzeit werden seitens der Managementlehre neue Methoden und Strategien entwickelt, um eben dies zu erreichen. Mario Grbavac stellt die gegenwrtige psychosoziale Dynamik auf dem Arbeitsmarkt und insbesondere auf dem Bewerbermarkt in ihren wesentlichen Zgen vor und betrachtet beide Seiten, die der Organisationen als Arbeitgeber sowie die der Arbeitnehmer als Individuen in eben diesen Organisationen.

Price: $47.88 USD

This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity account – either positive or negative. Examples of interactions include: the product itself, the purchasing process, the consumption experience, the ‘face’ of the organization, the call center, media etc. The real issue for the company is how to translate the optimized ‘ideal’ customer journey into effective company programmes, how to track their progress and their actual impact on brand equity, customer satisfaction and loyalty. This book takes a holistic view to brand management and distills this complex system into palatable chunks, involving all functions of the company. The book demonstrates the effect of an organization that facilitates and rewards employee brand commitment on ‘external brand equity (eg: customer satisfaction and loyalty) and ‘internal brand equity’ (eg: product improvement and innovation potential resident in the organization). While the more obvious benefits of this approach include the usual suspects such as increased sales and revenues, less obvious benefits include employee stress reduction through the elimination of tensions and incongruity between external and internal value systems. The result is a significant contribution to creativity, brand commitment, overall employee satisfaction and, finally, a company’s ability to attract and retain talent. The above is achieved via a very practical, step-by-step guide, lavishly illustrated with case studies from over 100 fascinating brands (the authors have researched and surveyed companies such as: Aer Lingus, BMW, BP, Deutsche Bank, Ducati, Edun, Google, innocent drinks, Lacoste, Lego, Manner, Maggi, Orange, Old Mutual, Rabobank, Sony, SOS Childrens Villages, Siemens, Thomas Sabo, TED/United, TUI, UBS, Vauxhall, Wal-Mart, Wikimedia, any many more) the authors are able to paint a very real picture of the issues facing business and provide powerful solutions.  Refreshingly, this book draws on examples from across the globe, giving the book cultural depth. Each case helps demonstrate the arguments put forward by the authors. After reading this book the audience should be able to answer the following questions: How can I build a strong brand? Where do I start? Which analyses do I have to conduct? Who needs to be involved? How can I make sure every part of the organisation lives the brand? How can I revive the brand ? How can I create a new and relevant connection between the brand and key target audiences? How can I develop and expand the brand? How can future orientation become part of the brand? How can I best structure the brand portfolio? Wh

Price: $60.00 USD

Strategic Marketing : Connective Branding: Building Brand Equity in a Demanding World

Price: $60.00 USD

Marken werden nicht nur durch Produkte und Marketingkommunikation aufgebaut, sondern auch durch das Verhalten aller Mitarbeiter des Unternehmens. Die Autoren zeigen Methoden zur Analyse der Schwachstellen im Brand Behavior des Mitarbeiters auf. Sie entwickeln ein strategisches Konzept, um die Marke durch Mitarbeiter-Kunden-Interaktion zu st rken. Zur Veranschaulichung werden aktuelle Ergebnisse aus Forschungsprogrammen sowie Beitr ge von Praktikern aus unterschiedlichen Branchen aufgef hrt. Neu in der 3. AuflageAlle Kapitel wurden aktualisiert, neue Beispiele wurden aufgenommen.

Price: $99.00 USD

This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools to help implement this holistic approach.

Price: $100.00 USD

The articles in this e-book, based on the theme of behavioral aspects of pricing, explore how prices and the practice of pricing have changed throughout this first decade of the 21st Century, including examinations of price promotions, performance risk and promotion- versus prevention-oriented marketing.

Price: $199.00 USD