| The Fidelity Project Jacinta Quirke and Maxine O'Malley, a.k.a. Jax and Max, need a plan, fast. They've just heard rumours that they are about to lose their jobs at advertising agency ACJ in Dublin. Could they make it in the (supposedly) more lucrative world of TV? Their proposal: a documentary on fidelity. Is long-term monogamy a sham as cynical Max believes? Or will Jax, the hopeless romantic, prove her wrong. Putting a variety of couples into the hot seat, they get the cameras rolling. But when they turn on each other's love-lives, the trouble really starts... Friendship, passion and fidelity nothing's ever simple when it comes to love. Price: $3.33 GBP
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| Rural Bliss Thirty five year old Fran has an enviable life: her second husband Paul is gorgeous and faithful, she has a job in advertising in London, and a wonderful country home in Leicestershire she has restored with her own hands. Allie is her oldest and best friend. She is a metropolitan to her core, living in Bloomsbury, working at the same agency as Fran, faithful to no man, but voracious lover of many. Sam is Fran's fresh-faced country friend with a dark secret. She has been the clandestine mistress of a married man for seven years. Surely it's time to move on? Price: $3.74 GBP
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| The Fidelity Project Jacinta Quirke and Maxine O'Malley, a.k.a. Jax and Max, need a plan, fast. They've just heard rumours that they are about to lose their jobs at advertising agency ACJ in Dublin. Could they make it in the (supposedly) more lucrative world of TV? Their proposal: a documentary on fidelity. Is long-term monogamy a sham as cynical Max believes? Or will Jax, the hopeless romantic, prove her wrong. Putting a variety of couples into the hot seat, they get the cameras rolling. But when they turn on each other's love-lives, the trouble really starts... Friendship, passion and fidelity nothing's ever simple when it comes to love. Price: $6.35 AUD
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| Murder Must Advertise Victor Dean fell to his death on the stairs of Pym's Advertising Agency, but no one seems to be sorry. Until an inquesitive new copywriter joins the firm and asks some awkward questions . . . Disguised as his disreputable cousin Death Bredon, Lord Peter Wimsey takes a job one that soon draws him into a vicious network of blackmailers and drug pedlers. Five people will die before Wimsey unravels a sinister and deadly plot. Price: $10.90 AUD
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| Rural Bliss Thirty five year old Fran has an enviable life: her second husband Paul is gorgeous and faithful, she has a job in advertising in London, and a wonderful country home in Leicestershire she has restored with her own hands. Allie is her oldest and best friend. She is a metropolitan to her core, living in Bloomsbury, working at the same agency as Fran, faithful to no man, but voracious lover of many. Sam is Fran's fresh-faced country friend with a dark secret. She has been the clandestine mistress of a married man for seven years. Surely it's time to move on? Price: $10.90 AUD
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| Icing on the Cake When Liz Talbot's husband left her for a woman half her age, Liz put all her passions into her bakery. The problem is that fad diets and fitness crazes are ruining sales and she's barely staying afloat. Liz's luck seems to be changing when her ex dies without changing his will, leaving her the main beneficiary. Unfortunately one of the things she inherits is the advertising agency she left behind to pursue her dream of baking. Her partner? The newly widowed husband stealer--Brandi, with a heart over the i . As the new co-owner of Talbot Advertising, in the toilet since the death of her ex (that's right, she's now the proprietor of two failing businesses), Liz is more determined than ever to break out and make a name for herself as an artisan baker extraordinaire, providing her products can catch the eye of the Nabisco Food scout who is as elusive as he is mysterious. Price: $12.55 USD
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| Selling the Great War Selling the Great War is the story of maverick journalist George Creel and the epoch-making government agency he built and led using the emerging industries of mass advertising and public relations to convince isolationist America to join World War I. Authorized by President Woodrow Wilson and created and run by Creel, the Committee on Public Information had one goal: to monopolize every medium and and avenue of communication in order to forge a nation of warriors for democracy. Alan Axelrod offers a fascinating investigation of America on the cusp of becoming a world power and how its first and most extensive propaganda machine attained unprecedented results. Price: $12.99 USD
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| Melrose Place (7) S.1 Rated: NRSynopsis: A nighttime soap opera about the lives, careers, trials and tribulations of a group of young people living in an apartment building in the trendy neighborhood of Melrose Place. The show was a spin off of Beverly Hills 90210 and starred Heather Locklear as the scheming Amanda Woodward, head of her own advertising agency and owner of the apartment building. (English) Price: $15.65 USD
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| Leap Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo! Price: $29.95 USD
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| 101 Ways to Promote Your Real Estate Web Site An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool. Price: $35.95 USD
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