| Export Marketing Strategy
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Price: $19.95 USD
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| Marketing Strategy in Play
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.
Price: $19.95 USD
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| Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Business Technology : Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
Price: $26.95 USD
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| The Marketing Strategy Desktop Guide
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
Price: $29.95 USD
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| World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Internet Business : World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
Price: $32.99 USD
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| The Profit Impact of Marketing Strategy Project
The book assesses the contribution of the Profit Impact of Marketing Strategy project to research and practice, from its inception to the present day. New ways of thinking about and working with PIMS data are offered, linking PIMS to developments in strategy, econometrics, technology and competition.
Price: $38.00 USD
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| Marketing Strategy
No Synopsis Available
Price: $53.58 USD
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| All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
General Marketing & Sales : All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Price: $60.00 USD
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| Marketing Strategy
No Synopsis Available
Price: $205.72 USD
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| Marketing Strategy
No Synopsis Available
Price: $1,364.96 USD
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